Benedict Goleman was born in the suburbs of Chicago in 1965 to a humble Italian family. From a young age, he showed great talent in understanding the human mind; his parents still tell about the first spontaneous experiments that he conducted at home: "A few words were enough, I cannot explain how...but, one way or another, Ben always got what he wanted!" says his father amusedly in numerous interviews. Aware of his talent and driven by an incredible passion, Benedict devoted himself body and soul to the study of psychology. He graduated from the University of Chicago with honors. To pay for his studies, he began working as a salesman in the education industry and gained extensive sales experience. As soon as he finished university, he started fruitful collaborations with several US companies and soon became the secret weapon behind skyrocketing sales. Goleman's mastery has allowed many companies to record sales increases of up to 300% in a year! The enormous success of Goleman's communication strategies is based on the insufficient knowledge of the human mind when applied to sales. "The human psyche is very simple to manipulate; by pulling the right levers, you can convince anyone to do anything." After more than ten years of experience in applied sales psychology, Goleman decided to share the fundamentals of his work with the rest of the world through his books. He is still recognized as one of the leading experts in his field. His books are helping thousands of professionals and entrepreneurs get everything that they want from their clients. Today, Benedict is the rector of psychology at the University of Michigan and he lives with his family on a beautiful country estate.Read more Read less
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