Best Sellers
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Become Known for a Niche You Own
- Why Legendary Writers Use Languaging to Design New & Different Categories
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Christopher Lochhead
- Length: 1 hr and 22 mins
- Unabridged
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Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different....
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Become Known for a Niche You Own
- Why Legendary Writers Use Languaging to Design New & Different Categories
- Narrated by: Christopher Lochhead
- Length: 1 hr and 22 mins
- Release date: 10-21-22
- Language: English
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The Content Pyramid
- The 5 Levels of Becoming a Legendary Writer, Creator, and Thought Leader
- By: Category Pirates, Christopher Lochhead, Nicolas Cole, and others
- Narrated by: Jason DeFillippo
- Length: 45 mins
- Unabridged
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Story3 out of 5 stars 1
Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” shares unique insight into what it takes to become a thought leader and successfully build a unique and differentiated category....
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The Content Pyramid
- The 5 Levels of Becoming a Legendary Writer, Creator, and Thought Leader
- Narrated by: Jason DeFillippo
- Length: 45 mins
- Release date: 11-21-22
- Language: English
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Rethinking Black Friday
- A Different Approach to Discounting, Couponing, and Short-Term Marketing Promotions
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 31 mins
- Unabridged
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A small start-up based in Chicago came up with a radically different idea to help small businesses generate buzz, awareness, and customer acquisition. These digital coupons were called Groupons....
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Rethinking Black Friday
- A Different Approach to Discounting, Couponing, and Short-Term Marketing Promotions
- Narrated by: Jason DeFillippo
- Length: 31 mins
- Release date: 11-14-22
- Language: English
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DAM the Demand
- How to Redesign Your Category and Take 76% of the Market
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Christopher Lochhead
- Length: 37 mins
- Unabridged
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From early in life, we’re taught to compete in a preexisting game of comparison designed by someone else (listen to this sentence three times). And in doing so, we unconsciously submit to someone else’s rules....
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DAM the Demand
- How to Redesign Your Category and Take 76% of the Market
- Narrated by: Christopher Lochhead
- Length: 37 mins
- Release date: 11-02-22
- Language: English
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How to Write a Top 1% Business Newsletter
- 7 Ways to Differentiate Your Content
- By: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 54 mins
- Unabridged
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Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale....
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How to Write a Top 1% Business Newsletter
- 7 Ways to Differentiate Your Content
- Narrated by: Jason DeFillippo
- Length: 54 mins
- Release date: 11-23-22
- Language: English
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The Christmas Gift Growth Strategy
- How to Turn the Holiday into a Lightning Strike Marketing Event for Your Superconsumers
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 41 mins
- Unabridged
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Christmas is a lightning strike for Christianity (not unlike how Salesforce created Dreamforce, their yearly conference)....
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The Christmas Gift Growth Strategy
- How to Turn the Holiday into a Lightning Strike Marketing Event for Your Superconsumers
- Narrated by: Jason DeFillippo
- Length: 41 mins
- Release date: 11-28-22
- Language: English
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The Power of a Point of View
- Everything Is the Way it Is Because Someone Changed the Way It Was
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Christopher Lochhead
- Length: 48 mins
- Unabridged
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Ninety percent of what we’ve been taught about entrepreneurship, business strategy, and marketing is wrong. Without a differentiated POV, you are just like everyone else. No matter how cool, clever, or expensive your branding is....
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The Power of a Point of View
- Everything Is the Way it Is Because Someone Changed the Way It Was
- Narrated by: Christopher Lochhead
- Length: 48 mins
- Release date: 11-07-22
- Language: English
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The Big Brand Lie
- How Categories Make Brands & Why Brand Marketers Never Believe It
- By: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Christopher Lochhead
- Length: 50 mins
- Unabridged
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Overall4.5 out of 5 stars 7
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Performance4 out of 5 stars 6
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Story4 out of 5 stars 6
Category Pirates — Christopher Lochhead, Eddie Yoon, and Nicolas Cole — see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call the "Brand Cult"....
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The Big Brand Lie
- How Categories Make Brands & Why Brand Marketers Never Believe It
- Narrated by: Christopher Lochhead
- Length: 50 mins
- Release date: 11-15-21
- Language: English
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The Magic Triangle
- Why Category Design Is the Single Point of Failure
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Christopher Lochhead
- Length: 42 mins
- Unabridged
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Overall2 out of 5 stars 1
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Performance2 out of 5 stars 1
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The Magic Triangle is the combination of product design, company design, and category design that produces legendary outcomes in the world of business....
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The Magic Triangle
- Why Category Design Is the Single Point of Failure
- Narrated by: Christopher Lochhead
- Length: 42 mins
- Release date: 11-03-22
- Language: English
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Direct to Creator
- The Problem with Platforms & How the Legacy Media Category Is Being Redesigned
- By: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Christopher Lochhead
- Length: 41 mins
- Unabridged
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Business media “platforms” and social media platforms have a problem. But all that is changing. Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is the ultimate guide for creators who want to understand how to make the most of the changing media landscape...
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Direct to Creator
- The Problem with Platforms & How the Legacy Media Category Is Being Redesigned
- Narrated by: Christopher Lochhead
- Length: 41 mins
- Release date: 11-08-22
- Language: English
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A Pirate's Guide to a Legendary IPO
- How to Write an S-1 that Tells a Story of a Different Future
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Christopher Lochhead
- Length: 1 hr and 13 mins
- Unabridged
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Category Pirates - Christopher Lochhead, Eddie Yoon, and Nicolas Cole - walk listeners through arguably the most important aspect of going public: writing the S-1. If there was ever a way to measure public company readiness, the S-1 document would be it....
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A Pirate's Guide to a Legendary IPO
- How to Write an S-1 that Tells a Story of a Different Future
- Narrated by: Christopher Lochhead
- Length: 1 hr and 13 mins
- Release date: 01-06-22
- Language: English
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No Ocean Strategy
- Why Sailing for Blue Ocean Is a Ticket on the Titanic
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Christopher Lochhead
- Length: 1 hr and 5 mins
- Unabridged
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Overall1 out of 5 stars 1
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Performance2 out of 5 stars 1
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Story1 out of 5 stars 1
In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business....
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No Ocean Strategy
- Why Sailing for Blue Ocean Is a Ticket on the Titanic
- Narrated by: Christopher Lochhead
- Length: 1 hr and 5 mins
- Release date: 10-21-22
- Language: English
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How to Achieve Your Own Personal IPO
- A Very Different Approach to a Legendary Career
- By: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Christopher Lochhead
- Length: 27 mins
- Unabridged
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The same way startups work hard to one day achieve a legendary liquidity moment and go public, the same can be said about individuals who achieve a certain level of autonomy and financial freedom in their personal lives....
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How to Achieve Your Own Personal IPO
- A Very Different Approach to a Legendary Career
- Narrated by: Christopher Lochhead
- Length: 27 mins
- Release date: 11-02-22
- Language: English
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The Art of Fresh Thinking
- How to Create Obvious & Non-Obvious Content
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 1 hr
- Unabridged
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Almost all thinking is reflexive (having an unconscious “reflex” in response) versus “reflective” (taking a moment to consciously reflect on how the past may have created a preexisting mental model keeping you from considering a new and different future)....
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The Art of Fresh Thinking
- How to Create Obvious & Non-Obvious Content
- Narrated by: Jason DeFillippo
- Length: 1 hr
- Release date: 12-05-22
- Language: English
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