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The Big Brand Lie
- How Categories Make Brands & Why Brand Marketers Never Believe It
- By: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Christopher Lochhead
- Length: 50 mins
- Unabridged
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Overall4 out of 5 stars 6
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Performance4 out of 5 stars 5
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Story4 out of 5 stars 5
Category Pirates — Christopher Lochhead, Eddie Yoon, and Nicolas Cole — see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call the "Brand Cult"....
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The Big Brand Lie
- How Categories Make Brands & Why Brand Marketers Never Believe It
- Narrated by: Christopher Lochhead
- Length: 50 mins
- Release date: 11-15-21
- Language: English
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A Pirate's Guide to a Legendary IPO
- How to Write an S-1 that Tells a Story of a Different Future
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Christopher Lochhead
- Length: 1 hr and 13 mins
- Unabridged
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Overall0 out of 5 stars 0
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Performance0 out of 5 stars 0
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Story0 out of 5 stars 0
Category Pirates - Christopher Lochhead, Eddie Yoon, and Nicolas Cole - walk listeners through arguably the most important aspect of going public: writing the S-1. If there was ever a way to measure public company readiness, the S-1 document would be it....
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A Pirate's Guide to a Legendary IPO
- How to Write an S-1 that Tells a Story of a Different Future
- Narrated by: Christopher Lochhead
- Length: 1 hr and 13 mins
- Release date: 01-06-22
- Language: English
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Please try againRegular price: $6.95 or 1 credit
Sale price: $6.95 or 1 credit
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