Christian Sarkar
AUTHOR

Christian Sarkar

Christian Sarkar is an author, entrepreneur, consultant, and artist. He's the editor of The Marketing Journal, and the co-author of "Brand Activism: From Purpose to Action," with Philip Kotler, the “father of modern marketing.” As a consultant, Christian has worked across a variety of industries, from engineering and construction to software, digital services, sports, and entertainment. He's the co-founder of the $300 House Project, an open project to promote innovation in affordable housing in the developing world. He is a leading authority in several areas: - Brand Activism: a growing trend that aligns businesses with the public good - Double Loop Marketing™: development and implementation of engagement platforms that accelerate “Return on Attention” - Ecosystem Marketing: the mapping of social and business networks for competitive intelligence and market research - Thought Leadership strategy: creating and spreading leading ideas in business and academia - Creativity: innovation initiatives and scenario planning for the future He has also worked with Philip Kotler on several initiatives to improve democracy and capitalism. See: www.marketingjournal.org www.activistbrands.com www.christiansarkar.com www.doubleloopmarketing.com www.300house.com www.fixcapitalism.com www.democracyindecline.com www.sarkarart.com
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