Jen Atkin

Jen Atkin

Jen Atkin has been working in Hollywood for over 15 years, with some of today’s most influential stars, including Kim, Kourtney and Khloe Kardashian, Kylie and Kendall Jenner, Katy Perry and Jennifer Lopez. With over 3mm followers on social media, she’s what the New York Times calls “The Most Influential Hairstylist in the World,” counting top models Hailey Bieber, Chrissy Teigen, Kendall Jenner, Gigi and Bella Hadid, and Kaia Gerber as some of her most loyal clientele. Jen is the creator of, a digital community and destination for salon and editorial stylists, students, influencers, and consumers where they have access to the world’s most influential trendsetters, celebrities, hairstylists, and haircare brands. In 2016, Jen launched her wildly successful haircare line OUAI, the first digitally connected haircare brand that has since expanded into new categories, like body. Jen’s extensive brand partnerships include Dyson, Calpak, Chloe & Isabel, Slip Silk, Barbie Style, Equinox and Smartwater. She is currently working on her soon-to-be-titled book, coming from Harper Wave (an imprint of HarperCollins) in January 2021.
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