Kevin Goetz
AUTHOR

Kevin Goetz

Kevin Goetz has been at the center of what Hollywood calls the movie research industry for more than thirty years. His firm, Screen Engine/ASI, conducts research for a majority of all movies that are widely released in America and around the world. With decades of experience, Goetz has worked alongside all of the major film studio chiefs, network and streaming platform executives, and production company decision-makers. The Los Angeles Times Magazine counted Goetz as one of the 100 most powerful and influential people in Southern California. He has also produced twelve movies and brings both a marketing and filmmaking perspective to the interpretation of his research findings. He is a member of The Academy of Motion Picture Arts and Sciences and several other distinguished organizations: Producers Guild of America, Academy of Television Arts and Sciences, the Qualitative Research Consultants Association, and the American Marketing Association. Founder & CEO - Screen Engine ASI: Kevin Goetz is the founder and CEO of Screen Engine/ASI, one of the leading entertainment research and data analytics firms Headquartered in Century City, California, SE/ASI is one of the few firms in the world that conducts specialized research on Hollywood’s movies and television content. The company works with media and entertainment clients in a relentless pursuit to uncover the critical ‘WHY’ behind the choices people make in deciding what, where, when and how they choose to watch content. Arming client decision makers with actionable insights, Screen Engine/ASI helps to mitigate risk and maximize opportunity. Film Producer: Since the late 90’s, Kevin Goetz has expanded his activities to include production of twelve television movies, often employing his four “abilities” metrics to guide decisions regarding script, casting, and budgeting. Producing has also enabled him to bring both a marketing and filmmaking perspective to the interpretation of his research findings. Kevin is most proud of his award-winning Wild Iris, a co-production between Paramount and Showtime, starring Laura Linney, Gena Rowlands, and Emile Hirsch and directed by the late Daniel Petrie Sr. Wild Iris was honored with three Emmy nominations and took home one. • They Crawl Beneath (2022) • Deadly Due Date (2021) • Five Star Christmas – TV movie, Executive Producer (2020) • Twisted Twin – Executive Producer (2020) • Deadly Sibling Rivalry – TV movie, Executive Producer (2011) • Next Stop Murder – TV Movie, Executive Producer (2010) • Locked Away – Executive Producer (2010) • Wild Iris – TV Movie, Producer (2001) • Touched By A Killer – Producer (2001) • Frozen with Fear – Executive Producer (2001) • The Art of Murder – Executive Producer (2000) • Someone is Watching – TV Movie, Executive Producer (1999) Author & Speaker: Kevin is extremely proud to have his first book Audience•ology be released this year with Tiller Press, a division of Simon and Schuster. A collaborative effort with his writing parter Darlene Hayman, this book has been a long time in the making writing and conducting interviews for the past 10 years. In addition to penning his first book, Kevin speaks at colleges and universities across the US about film and television. Kevin and his associates have presented at schools including the following: • USC Peter Stark Program • NYU • Chapman University • Boston University • Ringling College of Art and Design • UCLA • AFI • Columbia College • University of North Carolina • Inner City Filmmakers
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