Loran Nordgren
AUTHOR

Loran Nordgren

Loran Nordgren is a Professor of Management and Organizations at the Kellogg School of Management. His research and teaching explores the psychological forces that propel and prevent the adoption of new ideas. Loran has received numerous awards for research and teaching, and has worked with companies throughout the world on a wide-range of behavior change problems, a process he calls Behavioral Design.
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