Martin Reeves

Martin Reeves

Martin Reeves is a managing director and senior partner in BCG’s San Francisco office, and the Chairman of the BCG Henderson Institute, BCG’s vehicle for exploring ideas from beyond the world of business, which have implications for business strategy management. Martin’s forthcoming book, The Imagination Machine (HBR Press, 2021 June) explores how to systematically harness imagination to generate new ideas and transform your business. Also soon to be published soon, is Inspiring the Next Game (De Gruyter, 2021), the first of a series of books on major new opics in business.. He is also the co-author of Your Strategy Needs a Strategy (HBR Press, 2015). Martin joined BCG in London in 1989 and later moved to Tokyo, where he was responsible for BCG’s business with Western clients. His consulting career has focused on strategy – with equal emphasis on idea origination and development, and application by consulting with clients on their strategy challenges. Martin holds a triple first-class MA in natural sciences from Cambridge University and an MBA from Cranfield School of Management. To learn more about Martin’s latest research, subscribe to BHI’s newsletter, connect with him on LinkedIn or Twitter, or email BHI at
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