Paul Leonardi

Paul Leonardi

Paul Leonardi is the Duca Family Professor of Technology Management at University of California Santa Barbara. He is an expert on digital transformation and organizational change. He advises senior leaders on how to organize their workforces to compete with data, analytics, and new technologies and consults with companies such as Microsoft, General Motors, and Discover about using digital tools to enhance internal knowledge-sharing, how to structure global product-development operations, and how to manage the human aspects of new-technology implementation. He is also a regular keynote speaker for corporate trainings and user conferences on digital transformation, innovation, and change. An award-winning researcher and teacher, Leonardi is the author of two books on technological innovation and organizational change, Car Crashes without Cars and Technology Choices, and he is the editor of two volumes on technology and expertise. His work has been published in top journals and featured in news outlets such as the New York Times, The Wall Street Journal, Forbes, and the Financial Times. Leonardi earned his Ph.D. from Stanford University. You can find Paul Leonardi at and
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