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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
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Overall
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Performance
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Story
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality)....
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One of the best books I’ve read
- By anon. on 07-23-19
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Release date: 05-07-19
- Language: English
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Please try againRegular price: $30.79 or 1 credit
Sale price: $30.79 or 1 credit
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Alchemy
- The Surprising Power of Ideas That Don't Make Sense
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
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Overall
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Performance
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Story
We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence....
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Worth it
- By akinwande ayodeji on 01-17-22
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Alchemy
- The Surprising Power of Ideas That Don't Make Sense
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Release date: 05-07-19
- Language: English
Add to Cart failed.
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Please try againRegular price: $21.81 or 1 credit
Sale price: $21.81 or 1 credit
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