Suzanne Bates

Suzanne Bates

From the author: My background before writing business books and launching Bates Communications was in television news -- I was a TV anchor and reporter for 20 years. That was a terrific experience that helped me understand how to prepare my executive and professional clients for the spotlight. Personally, I am fortunate to live in a beautiful New England town, just outside of Boston. My office is just a few minutes from home. In the summer, I can walk to work! I grew up in the Midwest, and still feel at home there. Suzanne Bates is the CEO of Bates, a firm founded in 2000 with a mission today to help leaders influence the world. The firm is distinguished in the field of leadership development for its ground breaking research and practical approach to helping leaders make an impact. The firm’s roster of senior executive clients is a who’s who of top global companies that turn to Bates for advice, consulting, executive coaching and expertise in the field of executive presence and communicative leadership. In 2013, the firm researched, piloted and launched the first-ever research-based model of executive presence, and operationalized it in the scientifically validated assessment tool, the Bates ExPI™. The Bates Model of Executive Presence provides organizations with a rich, multi-dimensional framework for measuring the way individual leaders influence and make an impact to drive business results. Suzanne launched the firm in 2000 after a successful career as a television journalist in major markets including Boston, Philadelphia and Tampa-St. Petersburg. In 2005 she published her first book, Speak Like a CEO: Secrets for Commanding Attention and Getting Results (McGraw Hill), which went to #6 on the bestseller charts on, and is now published in 7 languages including Chinese, Russian and Indonesian. Suzanne has since published three other books, Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act!, Discover Your CEO Brand: Secrets for Embracing and Maximizing Your Unique Value as a Leader with McGraw Hill. Her latest book All the Leader You Can Be: The Science of Achieving Extraordinary Executive Presence (McGraw Hill 2016) acknowledges the deeper-level facets that enable leaders to align, inspire, and move people to act. Suzanne has also written Thoughts for Tuesday, a compilation of personal leadership lessons from her popular blog with the same name. Suzanne’s years as an on-air personality with major market television stations WBZ-TV Boston, WCAU-TV Philadelphia and WFLA-TV Tampa-St. Petersburg put her at the center of major news stories with the opportunity to interview thousands of political leaders, CEOs, business people, authors and celebrities. She won an AP News Award and was part of a team that won the Columbia DuPont, the highest award in journalism. Today as a nationally recognized expert in business communications and leadership, Suzanne has appeared in hundreds of publications including the New York Times, Forbes Magazine, Business Week, Investors' Business Daily, the New York Post,Wall St. Journal, and, and on countless television programs including the Today Show, Fox Business Morning, New England Cable News, CBS Radio, and more. Suzanne pioneered a unique executive coaching program model focused on leadership and communication. Her book launched the popular leadership development program, Speak Like a CEO Boot Camp, and her firm’s new research on executive presence is the basis of a new leadership offering, the Executive Presence Mastery Program. Contact Suzanne at
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