Marketing & Sales

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor....

Schwartz proves you don't need innate talent to become successful, but you do need to understand the habit of thinking and behaving in ways that will get you there....

In the new edition of this highly acclaimed bestseller, Robert Cialdini explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings....

Divided into three sections, How Are You, Really? is a path to coming home to yourself, following what your intuition may have been quietly telling you to do for a long time, and the practical tools for how to make changes for the better....

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire....

In The 10X Mentor, available exclusively in audio via Audible, Grant Cardone takes listeners underwing to teach them the fundamentals of his success, and not just modest success: We’re talking 10X success....

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage....

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how....

Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system....

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....

Most people believe that the best way to motivate is with rewards like money - the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others)....

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs....

How do today's most successful tech companies - Amazon, Google, Facebook - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Find out....

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them....

Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas....

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....

Start with No offers a contrarian, counterintuitive system for negotiating any kind of deal in any kind of situation - the purchase of a new house, a multimillion-dollar business deal, or where to take the kids for dinner....

 One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader....

What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers....

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....

The Bitcoin Standard analyzes the historical context to the rise of Bitcoin, the economic properties that have allowed it to grow quickly, and its likely economic, political, and social implications....

For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

In Dominate Your Market, seven-figure entrepreneur and high-profile business growth consultant Michael Pedersen draws on over 20 years of experience building successful businesses with viral brands and helping other CEOs and entrepreneurs find their passions to offer you time-tested, proven methods for finding your life purpose and creating an unstoppable Market Dominating Position with your existing small business or new start-up venture.

As an entrepreneur, you want to create a positive atmosphere at your workplace. Whether you are new to entrepreneurship or already running a business, this book will help you discover how to become a positive leader. With the right knowledge and resources, you can take action to start either an online or offline business that you’ve been dreaming of. This comprehensive guide provides tips and tricks for turning your dream into a reality!

This is a quick down-and-dirty, get-you-on-the-street, forget-any-fears, put-money-in-your-pocket start-up guide to selling copiers. You don’t need the complete history and working theory of the printing industry, the evolution of duplicating machines, etc. The information contained within shows you how to create relationships. This skill alone improves every aspect of life. This publication’s intent is to quickly show you how easy it is to help businesses and people by educating them on solutions to improve efficiency and appear more professional.

You may have been excited to get start with posting picture and videos for your OnlyFans account, but quickly realized there just weren't enough people signing up. Should you try the high-volume, low-price strategy of charging $4.99 per month or the low-volume, more money strategy of $19.99 per month? Inside this audio program, we discuss everything you need to know. Some of the secrets found inside include finding your niche, pricing and packaging strategies, defining benefits for patrons, setting up payment and shipping systems, word-of-mouth strategies, social media, and more.

So many Etsy sellers with incredible products and potential are completely buried by the competition. Whether you’re just starting out on Etsy or have been putting a lot of work into your Etsy shop without much success, don’t give up. Instead, get this book. Because our success on Etsy wasn’t an accident or “good luck”. It was the result of meticulous testing, research, and doing more of what worked (and less of what didn’t!). It’s replicable. In The Ultimate Guide to Selling on Etsy, we’ll walk you through everything you need to know to succeed and grow on Etsy.

One of the most effective methods to begin learning internet marketing is to break it down into the numerous objectives that a firm may pursue with it. With that in mind, we may categorize sales as a main objective of internet marketing, and many firms do focus on driving people directly to paid offers whether they are digital product sales pages or physical product pages within an eCommerce store. However, sales remain a distant, long-term goal for many organizations. However, a more prevalent immediate or short-term objective of internet marketing is lead generation.

The time is ripe for small and medium businesses to step out of their confines and start thinking big. You, as a business-owner, must get your products or services before the public. A head-turning advertisement can someday turn your business from a corner store to a giant corporation. Where do you start? The digital marketplace is the future for advertising your business. You can measure your performance easily with the help of paid and unpaid tools.

This excellent guide is about successful people who have created innovative products and brands. It tells about how a brand affects its creator's life and what ups and downs creative people had to go through to succeed ultimately. With this all-inclusive guide, you'll experience unique ways to examine branding from all angles and the importance of building it for everyone who wants to make a name for themselves from musicians to politicians. A complete practical guide to creating an irresistible story brand business.

Learn how you can apply motorsports branding lessons to your business or your race team. Filled with practical, real-world tips to help you build your brand and achieve your goals. In this book, you’ll learn how you can use branding to give your team or your business “the look” all while keeping within a grassroots-sized budget. Fritz Wilke, Fortune 500 marketer and longtime front-runner in the Sports Car Club of America’s top amateur road racing series, shares his insights on building brands into powerful marketing tools to attract customers and sponsorship.

In Selling the Price Increase, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process.

To make money on social media, you must view social media as an income stream and not a vague "marketing channel", and you must position yourself and/or your company as selling the solution to your audience's "problem". In this 2-in-1 book collection, you'll learn exactly how to do that. This book includes the two popular books Instagram Income: How Solo Entrepreneurs and Small Companies Can Make Money on IG and Likes and Don't Pay Bills: How to Leverage Social Media to Get Leads and Customers.

Before you start your business, before you spend a dime on marketing or hire another brand strategist, you need to consider something: You don’t have a brand. Everyone from aspiring entrepreneurs to seasoned business titans believes in the power of branding. But the truth is, most businesses, nonprofits, charities, and social movements aren’t brands. They are tattoos. Unlike market-driven brands, tattoos are mission-driven. And if you have a tattoo, approaching marketing from a brand mindset will prove–inevitably–unsuccessful.

We live in unpredictable and unstable times. We have lived through recessions, scandals, pandemics, and natural disasters. How, as business leaders, do you continue to operate and grow a successful company, surrounded by so much uncertainty? This book identifies the four essential habits in surviving a zombie apocalypse (or other unimaginable events) so you focus your habit-forming skills on the actions that will have an immediate impact on your business, no matter what is happening. By practicing these habits, you will be able to take action when the next situation approaches.

Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers to get the recognition they deserve. Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization value what you do. This guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.

This essay sheds light on how entrepreneurs and brands can build a massive Instagram following and also elucidates the power of extreme fame leverage on Instagram and other social media platforms. Additionally, how Instagrammers should leverage their audience to further grow their following is delineated in this essay.