Marketing

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage....

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire....

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how....

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs....

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

 One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader....

The FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur....

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers....

We've combed through hundreds of articles on leadership and selected the most important ones to help you maximize your own and your organization's performance....

The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer. The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt, and frustration in their real estate journey....

The sales profession is in the midst of a perfect storm....

Existen libros que cambian por completo la manera en que se ve la vida; éste es uno de ellos....

This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales....

Is your company spending too much time on strategy development - with too little to show for it....

You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life....

In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than 100 top creators to give you a step-by-step YouTube success playbook....

From the creator of Product Launch Formula: a new edition of the number one New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions....

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard....

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place....

There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. There is little black and white in the sales profession. Except for objections. There is democracy in objections....

Do you know that the affiliate marketing industry is worth more than six billion dollars currently? Have you ever wanted to earn money online? You would be surprised to know that affiliate marketing is one of the easiest and most scalable ways to make an online money-making machine. Affiliate marketing is quite simple; all you need is find a product you like, talk about why you like it in a way that is compelling for others, and then give your viewers an easy way to purchase the product you like for themselves.

Affiliate marketing was developed with the internet at your disposal, so starting an affiliate marketing firm is not difficult. It is a lot easier now than it was in the past, when people had to rely on telephones and other forms of information to get the latest updates on how their program was progressing.  

Anti-Agency was written with one goal in mind: To motivate budding entrepreneurs, young or old, to start and build a successful digital agency, or business; using the same unconventional strategies and tactics Jason used in starting his built-from-scratch million-dollar social media marketing agency, Socialistics. Throughout the audiobook, Jason shares his story, personally and transparently, in a way listeners can relate to immediately.

How do rainmakers consistently and continuously sell their ideas and grow their client base? They succeed by adopting the mindset, mastering the strategies, and employing the tactics at the heart of rainmaking. In Selling Your Expertise, veteran communications, sales, and leadership consultant Robert Chen provides a practical guide to selling knowledge-based services in a market that demands credibility and subject-matter authority. Whether you're a national practice partner or an independent attorney just starting out, this book equips you with the knowledge you need.

The art of storytelling has been a fundamental part of human society since the beginning. It is how we share knowledge, teach our children, and pass on our culture. With a world more driven by technology and social media than ever before, it is necessary to know the best techniques to convey the unique story of your brand. This book takes the art of storytelling and breaks it down into an easy-to-follow process that any content writer can use to create engaging content. It will teach you how to sell a story that will resonate with your audience and take them on an emotional journey.

The goal of this book is to hand you easy-to-implement ideas that can help you get fully enrolled in your early childhood program, with a waiting list. And not just any old ideas - these are the 77 best ideas and strategies we use consistently. Kris Murray has helped hundreds of owners grow their enrollment by 15 to 300 percent in just a few months, so it’s possible for you too. In fact, she has included some of their case studies and results from using the ideas in this book, to provide you with proof and inspiration.

You definitely have to embrace and commit to using TikTok to the fullest extent possible to create a content backlog for the for-you page. As for younger and older generations, TikTok has democratized creativity and social media. 

In this book, Think Like a Boss: A Guide on How to Make Money on Facebook Marketplace, you will discover how to sell on Facebook Marketplace to make more money and be your own boss. 

People believe that working hard is enough to have success without realizing they need to create personal visibility for themselves. A pivotal feedback conversation Susan M. Barber had with a mentor led her to find a way to create authentic visibility for herself. Barber created a successful process that helped her build visibility for herself, her teams, and now her clients. This process is broken down into easy-to-follow steps in her new book, The Visibility Factor, a guide to shape the visibility that you want for yourself and your career. 

The metaverse both fascinates and frightens, like every new thing destined to change our lives. However, by now the future is already sealed: There will be multitudes of people around the world who, in the coming years, will spend part of their time inside the metaverse. That’s why you must get to know the metaverse, understand how it works and, above all, how you can exploit and maximize its economic potential by being among the very first to do business in the metaverse.

Discover 10 proven accelerators to take your membership business from decline to rapid growth while also increasing retention; the step-by-step playbook to move a member from saying, “I signed up for this membership” to saying, “I’m a member..."; what to do when a member wants to cancel, and how to get them thanking you for not allowing them to quit; the one accelerator that will literally double or triple your membership; and proven methods to increase retention and multiply your recurring revenue.

Set your book up for success (before you even finish writing it). Most new authors don’t know that writing the book is just one piece of the publishing puzzle. An even bigger piece is getting that book into the right readers’ hands, over and over again. Fortunately, there's an easy way to do this. Packed with practical, actionable advice, The Evergreen Author delivers a proven, step-by-step system on how to successfully publish your work and grow an audience of readers. Follow the proven plan laid out in The Evergreen Author, and reach your publishing goals.

Confused about why your small business is struggling? What if you could simply dial 911 for your small business problems? Good news: My book, Small Business 911, is here to help—a directory of quick, practical advice at your fingertips on common small business problems.

In Attract & Keep Customers for Life, I will walk you through my proven, step-by-step process to develop your brand, build trust with customers and prospective clients, and be looked upon as an expert in your industry.

Learn how to start your own business and make your dreams come true today! Have you always wanted to start your own business? Perhaps you have an idea for a new product or service that could help people but don’t know where to begin. You might be wondering if you can pull it off. After all, managing a company is not an easy task. Small Business Startup will show you that starting an independent business is possible and that it doesn’t have to be so difficult.