Marketing

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire....

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage....

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how....

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs....

What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers....

Stop "just getting by"... Master the 80/20 rule and make more money without more work....

 One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader....

Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales....

For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

From Mike Michalowicz, best-selling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market....

Here is the best-selling guide that created a new game plan for marketing in high-tech industries....

The FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur....

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion....

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies....

There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. There is little black and white in the sales profession. Except for objections. There is democracy in objections....

From the creator of Product Launch Formula: a new edition of the number one New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions....

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention....

Coleman's theory of customer loyalty is that it's not about getting the sale: It's about the 100 days after the sale....

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place....

Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever....

The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer. The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt, and frustration in their real estate journey....

Show your clients what they cannot see. Say to your clients what no one else would dare to say. And you will have all the clients you ever desire....

The path to your professional success starts with a critical look in the mirror....

Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data....

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality)....

The missing manual on how to apply Lean Startup to build products that customers love....

 The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption....

Does it ever feel that you're stuck in traffic with a business that isn't growing while you watch marketing drain your bank account? Does it feel you might be missing critical marketing steps that can help your business grow? In his latest audiobook, Zev Asch, a successful international marketing executive and entrepreneur walks you through these critically overlooked marketing essentials, and with street-smart advice, he outlines simple steps that business owners can take right away to get a return on their marketing investment, increase sales, and boost customer retention.

We bring products to life and connect them to living, breathing customers. Without us, our companies would crash and burn. And yet, it often seems we don’t get the prospectors the budgets we deserve. Where is the love? The reason our companies don’t love us is that they see us as cost centers rather than revenue centers. So, how do we change that perception (and that reality)? How do we become provable, dependable sources of revenue? By changing our relationship with our customers; by turning them into raving advocates and long-term clients.

Dropshipping means you don’t need premises or large volumes of stock, so your overheads are small and profits can be big. Before long you could build your new business into a lucrative money-maker and see your passive income expand dramatically. But even if you want to take it easy to start with, dropshipping makes a great side hustle! 

Targeted, engaging, and optimized videos are powerful vehicles for spreading your marketing message and reaching a new audience. And the reality is, most people would rather watch an engaging video than read a lengthy article or blog post. In fact, the YouTube platform has more than two billion users - who, combined, consume more than one billion hours of video every single day! That’s more than Netflix and Facebook videos combined.

The third volume in the Digital Marketing Mastery Series. Author Mike Rayford presents an amazing tool for any marketing professional or small-business owner who wants to grow their brand with high-quality scalable content, leverage social media and build a seven-figure business. 

It’s time to find your marketing rhythm! Most real estate agents struggle with marketing. After all, we sell homes. There’s no reason selling our services should come naturally. Shortcuts won’t cut it: purchased leads often lead to random results. Meanwhile, gimmicks get old, and shouting about success turns out to be one of the least successful things you can do. 

Let's cut to the chase. Most business owners like you are already stretched for time. You need to ensure that any time, money, and energy you put into marketing is going to create revenue. So what if you could design a social media and digital strategy that positions you online as an expert in your industry with small and consistent steps that create a real impact?

This guide is the second volume in the Digital Marketing Mastery Series. Author Mike Rayford presents an amazing tool for any marketing professional or small business owner who wants to create and market their digital products, building a six-figure online business.