• A New Way to Think

  • Your Guide to Superior Management Effectiveness
  • By: Roger L. Martin
  • Narrated by: Stephen R. Thorne
  • Length: 7 hrs and 58 mins
  • 4.5 out of 5 stars (43 ratings)

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Publisher's Summary

Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again—with greater enthusiasm.

Martin took a fresh, critical approach to helping. When company leaders came to him with fundamental questions—How do you decide where to play and how to win? What is the key to shaping and changing corporate culture? How can you design a successful, sustainable innovation process?—his first response was to break the spell of the current model with a memo articulating a new way to think about the problem at hand and a more powerful and effective way to overcome it.

Over time, these ideas worked their way into Martin's many Harvard Business Review articles. Now, for the first time, they appear together in A New Way to Think. With his trademark incisive intellect and clarity, Martin covers the entire breadth of the management landscape—illuminating the true nature of competition, explaining how company success revolves around customers, revealing how strategy and execution are really the same thing, and much more.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2022 Roger L. Martin (P)2022 Ascent Audio

What listeners say about A New Way to Think

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A+!

This was a great book. Chock full of valuable lessons and tangible solutions. Highly recommend!

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Excellent

I think this is a very good book. I found it a bit of a slog at times which is why I didn’t give it full marks. However it does a great job of pushing back against many of the key business models and providing a fresh way to look at them. Very valuable.

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Slow and boring

I just couldn’t get through it. I was excited about the concept but couldn’t get into it.

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  • Anonymous User
  • 07-22-22

Dull book with a dull reader

Unfortunately I did not enjoy this book. The author did not really proffers new way to think, rather it was just a rehash of some rather basic management consultant speak. In a world moving at 1000 miles an hour, this title did not offer any real insights. The narrator was also very dull which made the whole experience rather tedious. Very glad I am finished with this book.

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