• Actionable Gamification

  • Beyond Points, Badges, and Leaderboards
  • By: Yu-kai Chou
  • Narrated by: Scott R. Smith
  • Length: 12 hrs and 29 mins
  • 4.5 out of 5 stars (456 ratings)

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Actionable Gamification  By  cover art

Actionable Gamification

By: Yu-kai Chou
Narrated by: Scott R. Smith
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Publisher's Summary

The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification pioneer Yu-kai Chou takes the listener on a journey to learn his 12 years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

©2015, 2017 Yu-kai Chou (P)2017 Yu-kai Chou

What listeners say about Actionable Gamification

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Just a bunch of rules and no source references

If you wanna learn how Gamification works and how to apply it, read Reality is Broken by Jane McGonigal. This book has tried to summarize the theory while implying the author came up with it by himself while giving no one the proper credit. This is not even a simple breakdown, it's 8 core areas, with a bunch of numerical rules inside each. Hardly practical.
Most of it is self advertising. I returned the book after listening to half of it. There are cool points but these are better explained in other literature.
If you want to take a shortcut or just be able to add this topic to your LinkedIn, this book is for you. Just don't go thinking you can apply it to a product.

18 people found this helpful

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Best book on gamification

So many books on this subject are fluffy, solely spending time on adding badges and leaderboards to everything which in my personal experience is only sometimes effective in motivating people. But Yu-Kai unpacks the whole science behind human motivation and how to really use gamification in anything. Very engaging book and will definitely re-read and continue to add notes.

7 people found this helpful

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Great book, but the Author...

I really love the content of the book, but have struggled to get through it because of all the little side comments that make the author seem very arrogant. He could have left out about a page worth of content in the book that makes up all of these comments and I would likely be at a 4 or 5 star rating. It makes the book feel unrelatable even though the actual content is extremely relatable.

If you can push through the small remarks, you will be rewarded with a tremendous amount of knowledge on what motivates people and how gamification can be used to influence these motivations.

6 people found this helpful

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Not good as an audible book

There are lots of good ideas that I will follow up on. The audible book is too hard to follow. Lots of references to things I need to recall and then I lose track and have to rewind. The gamification of the book, i.e. Stop now and post something to social media, is annoying and not conducive to the Audible experience. I listen to books while I drive, I can't do that. I returned this by chapter 8.

5 people found this helpful

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good concepts made but too much self marketing

Good book with reasonable concepts. It is annoying that he is always trying to get you to advertise for him with Twitter and sell his framework consulting capacity. At the end he even compares himself with Jesus as a prophet of sorts... So, other than trying not to throw up at his massive ego (or low self esteem?) the framework he presents seems to be pretty useful. Certainly worth reading.

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Essential for people building engaging products.

A marvelous framework to classify your ideas and help you define a product vision that is aligned with your user behavior.

1 person found this helpful

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very long but good book!

I love the framework. I love the methodology. the book is so long but good.

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A commercial for a framework called octalysis

It is a nice description of quite a number of gaming rules and product-design rules. All the rules are clearly organized in categories, which is the base of the author's framework. Some of them are quite interesting, some are very obvious. The book goes beyond points & badges and is thankfully not fond of adding those to your product without giving it a better thought.

The thing that really put me off was the author being quite self indulgent. Even him mentioning his framework being not superior to others is done in a way that makes it sound like he feels it clearly is superior. The further you get into the book, the more annoying this became for me. It's a commercial for his framework.

1 person found this helpful

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I bought this for a friend.

I finished it and will go back for seconds. I got the Kindle version too.

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the best book about applying behavioral psychology

Youkai Chao is doing what gamification what I'm doing with neurocognitive leadership.

Yo be hones, I'm jealous because he's way ahead of me in that he's already established in his field. And he's done his homework about the science behind what he does.

He's the first author to cite many of my favorite and top books on the topics covered in & related to the scientific approach he takes in his gamification framework called Octalysis.

Unlike the other two or three books I've read on the topic of gamification this is the first and only one that delivers on providing a framework which the reader can use, with significant effort to apply gamification to their own work.
tim #bgreen🌏
Neuro-Cognitve Leadership Consultant

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  • Yomi
  • 06-27-17

disappointing

The listener has already bought the book, so there is no reason to continue selling the book from inside of

5 people found this helpful

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  • Pad de Braye
  • 05-22-19

I had to keep playing....

Loved this book. Enjoyable and educational not only in its presentation of the octalysis model - one that's extremely useful in developing gamified features on and off screen - but also as it's beautifully written. A mix of meaty lessons and personal anecdotes that really drive home key learning points. Highly recommended to anyone wanting to up their game.

2 people found this helpful

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  • Michal Tomcany
  • 01-26-19

Best gamification book

Best gamification book that I came across. Well done! Yu-kai! And thank you for sharing with us. Octalysis is yet to be mind mapped for me.

2 people found this helpful

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  • Brian P
  • 07-11-17

Great but...

Be prepared that this maybe hard going for you (if I knew this before I would have prepared myself and I'd have not found it so if that makes sense ) . It was for me, but it gets 5 stars because he really tries to make it fun and the actual content makes brilliant sense. Onto the next one.

2 people found this helpful

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  • Michael Newman
  • 12-27-19

Highly Recommend!

One of the best books I’ve read/listened to!

I love how actionable the information in this book is. It’s not just about the theory!

1 person found this helpful

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  • Meruva
  • 08-07-19

One of the best books I've listened to

Loved it so much I'm definitely gonna listen to it Gain 2 or 3 more times. You won't be wasting your time here

1 person found this helpful

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  • Graeme
  • 01-26-18

Good stuff

Some very good information in this work which relates to my line of work, a bit difficult to keep up with in some parts tho. Not sure that what describes can be easily visualise without the diagram in front of you.

1 person found this helpful

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  • Sarah
  • 10-23-22

Too long and bad structure

If this book was more concise and a hundred pages less, I would possibly recommend.

Many instances of Chou repeating past stories and explanations.

A tough listen with sprinkles of gold.

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  • Jonathan Wong
  • 09-19-22

Game changer in life, literally

Give this book a shot if you wanna see life from a different perspective, and be challenged to actually enjoy it!

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  • Haran Galili
  • 03-03-22

Amazing Content, Very high value

I came to this book by accident, not being familiar with the field of gamification, and I was surprised to see just how deep this book goes… actually the best book I’ve read to date about human motivation, containing a lot of useful tip for implementation.

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  • Josh Parkin
  • 07-11-18

Eye Opening

The contents of this book was eye opening. I am beginning to grasp an understanding of how a person can be motivated. I will certainly be thinking of the octalysis framework in my next design.

The narrator was great. Nice pace, easy to follow.

Great book to engage your brain during your morning commute.

1 person found this helpful

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  • Charles Lloyd
  • 07-17-19

Game changing... pun intended!

As a teacher trying to engage my students this guide opens up the complex world of motivation that the game industry has mastered and my student without knowing it have a deep intrinsic understanding that I can tap into to make the most complex or mundane tasks exciting and engaging. Awesome for anyone wanting to increase motivation regardless of your intending "gamers"/audience/staff!!!!

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  • Bruno
  • 04-03-19

A must read for product analysts

A great framework on gamification with practical exercises. Scott Smith was a perfect as narrator. Yu-kai is a pioneer in human focus design.