adbl_ms_membershipImage_includedwith_altText_B076FLV3HT
adbl_ms_membershipImage_includedwith_altText_B076FLV3HT

1 audiobook of your choice.
Stream or download thousands of included titles.
$14.95 a month after 30 day trial. Cancel anytime.
Buy for $29.65

Buy for $29.65

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

A groundbreaking book that boldly claims the key to success in business is not talent, connections, or ideas, but the ability to persuade people to take a chance on potential.

No one ever makes it alone. But how come some people can get investors to believe in their ideas while others - sometimes with even better ideas - fall flat? What is it about certain people that make us want to take a bet on them? What is it that makes them backable? As it turns out, it's not what you think. Backability is not driven by having the best experience, the finest pedigree, or the most innovative ideas. In fact, many highly successful people are backed long before they are qualified. We tend to view these people as lucky. But the decision to back them is neither an accident nor a mistake and rarely the result of good luck.

Drawing from his own business experience, countless interviews with some of tech's biggest innovators, and compelling case studies of classic success stories like Howard Schultz and Elon Musk, Gupta breaks down the six qualities of backable people who get others to take a bet on them. Backable pulls back the curtain on the illusive X factor that some people just seem to have and instead offers concrete tools like crafting the right pitch and appropriately scaling a project's vision. Anyone from aspiring entrepreneurs to start-up stars can master these skills and jump-start their next big idea.

©2021 Suneel Gupta (P)2021 Little, Brown & Company

Critic Reviews

“The most successful people aren’t just brilliant...they’re backable. This is the quality I look for most in leaders I recruit and entrepreneurs I fund - now I have a great name for it and a playbook for what it takes. Whether you want to get ahead inside a company or build a start-up from the ground up, this fascinating book is a must-read.” (Reid Hoffman, co-founder of Linkedin)

“This book is truly brave. I felt like I was sitting with Suneel as he unveiled secret steps that anyone can take to stand out and achieve their dreams.” (Reshma Saujani, founder and CEO of Girls Who Code, best-selling author of Brave Not Perfect)

"Backable provides a super-readable and actionable look at how to make your ideas take flight. Whether you're pitching a brand-new startup or an idea for your company's next product, you'll find a wealth of insights and stories throughout." (Mike Krieger, co-founder of Instagram)

More from the same

Author

Narrator

What listeners say about Backable

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    100
  • 4 Stars
    14
  • 3 Stars
    5
  • 2 Stars
    1
  • 1 Stars
    1
Performance
  • 5 out of 5 stars
  • 5 Stars
    83
  • 4 Stars
    16
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    85
  • 4 Stars
    14
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    2

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Practical yet critical advice

I have read dozens of books on how to sell oneself. Backable differentiates itself by providing concrete stories from those that have proven to be backable and why stakeholders take a bet on the "backable".

I found the last chapter of interviews especially helpful. It wraps up many of the critical lessons I personally had to learn through experience. I wish I knew of these tips from the start.

Suneel has saved you countless hours of mentor meetings and months if not years of advice/lessons all wrapped up in a weekend's read.

Whatever you're working on refining, whether you're at the beginning or deep in it, take a step back and read Backable. You'll be glad you did it.



2 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

I like it

good book full of thought provoking stories. some chapters felt a little bit repetitive.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

I simply loved this book from the beginning to the end.

Not only does Suneel open your mindset, he also tweaks many thoughts and turn them into usable insights and tips you can implement easily right away.

I work in sales and after reading “Backable” I tweaked my pitch with a few of Suneel’s tips which changed my presentation from “better is better” to “different is better” and now it’s working much better.

Thank you, Suneel

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great book

If you have to pitch anything to anyone, you should read this very helpful book.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Essential read for those who've tried and failed

Once in a while you pick up a book that, as you read or listen to it, epiphanies synaesthetically bloom before your mind's eye and your thinking just evolves in real time, leaving you mentally energized with a newfound sense of purpose. The author not only makes a compelling logical case but also paves a clear emotional runway to hook and enlighten readers.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Innovation Masterpiece

Thank you for this book. I use it in my business and give it to startups I fund.

Progress in new ideas is only made at the intersection of boldness and vulnerability. Love it!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Loved it!

Worth the investment (time and moolah)

Didn't know at least half the stories for so many well known co's. So entertaining and informative.

And so "do it now" inspirational, I already completed rework of my entire pitch direction... eagerly and am proud of the results.

Now, if you'd ever like to be one of my 21, I'd be glad to connect.

Meanwhile, go be Backable!

~K

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

My new favorite business book!

This book was INCREDIBLE and has bumped Rework to #2 on my list of favorite business books!

I especially liked the interviews at the end!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Or
  • 09-03-21

Such a fascinating and practical book!

There are a few books I have listened to that are this well written, yet at the same time this practical. Highly recommended!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Applicable to All!

The concepts in this book can help everyone! As I was halfway through I shared this book with someone I know who's been trying to get into film school at USC.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for SAB
  • SAB
  • 03-13-21

straightforward take home massages

yes. this book is good. rekindled my ideas and a gave me room to feel inexperienced and OK at the same time. I will for sure use some of the tips as I move forward

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for James Murray
  • James Murray
  • 04-01-21

A concise manual in Idea To VC Pitching

This is the perfect book to read when you are in the space of "I have this idea/ideas and if it's going to work I'll need some backing, should I go for it and if so, how?". Well done Suneel.