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Publisher's Summary

No one ever makes it alone. What is it about certain people that makes us want to take a bet on them? 

As it turns out, it's not what you think. Backability is not driven by having the best experience, the finest pedigree or the most innovative ideas. In fact, many highly successful people are backed long before they are qualified. We tend to view these people as lucky. But the decision to back them is neither an accident nor a mistake and rarely the result of good luck. 

Drawing from his own business experience, countless interviews with some of tech's biggest innovators and compelling case studies of classic success stories such as Howard Schultz and Elon Musk, Gupta breaks down the qualities of backable people. 

Backable pulls back the curtain on the elusive x-factor that some people just seem to have and offers concrete tools like crafting the right pitch and scaling the vision for a project. Anyone from aspiring entrepreneurs to start-up stars can master these skills and jumpstart their next big idea. 

©2021 Suneel Gupta and Carlye Adler (P)2021 Octopus Publishing Group

Critic Reviews

"The most successful people aren't just brilliant...they're backable. This is the quality I look for most in leaders I recruit and entrepreneurs I fund - now I have a great name for it and a playbook for what it takes. Whether you want to get ahead inside a company or build a start-up from the ground up, this fascinating book is a must-read." (Reid Hoffman, cofounder of LinkedIn)

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  • Dominic Hughes
  • 09-23-22

No real surprises

Rather than revealing some hidden or surprising truth, this is more a collection of rather cliched and obvious tips that are hardly unique. A paint-by-numbers effort that follows a well-worn formula.

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  • Anonymous User
  • 07-08-21

unexpectedly awesome

I wasn't convinced I would find this book all that interesting when my mum pressed me to read it (yeah right mum, what would you know about start-up culture), but within a couple of minutes I was feeling cold shivers of inspiration running down my spine. give it a go!

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