great book, worth a read

its a different take on building strategy and evaluating ones business or way of doing things

1 person found this helpful

It's really a Business Workbook

Would you recommend this audiobook to a friend? If so, why?

I'd recommend this book in its printed form to organisations looking to, in old terminology, think outside the box and look for new ways to prosper. There are a lot of steps, exercises and references out to secondary material that needs physical study over listening.

What do you think the narrator could have done better?

I found the narrators speed a little slow.

Any additional comments?

If you're following the book, it mentions a bonus PDF which you would need to contact the publisher for as it's not included in the download. I'd still recommend a physical/digital copy over the audio.

3 people found this helpful

blue ocean comming soon

very welleritten, read, will help us grow our organisation
we will use all the learnings

Informative but repetative

Good book, good subject.
Could have been structured a bit different in my opinion to increase readability / easy listening. Not very engaging audio (monotone)
A bit to many references to their own website and other resources which could have been handled differently.
All in all a decent listen, not terrible, not Great.

A Sensible Shift to People Engagement

Blue Ocean Shift is basically a shift in, not so much in business process or activity, but rather persoective in how employees and customers are involved in business/strategic planning.

That said, the authors offer some practical frameworks including templates in which to put into practice these, not so new, thoughts on how engaged employees and customers should be in the change process.

You'll note that I stated 'not so new', this is because the theory of engagement of both employees and customers throught business activities is well known and has been shown to provide many benefits. What the authors have done in this book is to develop their own perspectives and represent them formally in some usefull templates and theory.

Overall, this book offers the reader another way in which to address change, and while the information may not be cutting edge it does provoke thoughts on how to work more productively through the empowerment of employees and perspectives of customers...which is never a bad thing.

The book performed very well, great narration and the structure is well laid out, I am, however, a little dissapointed by the templates since they open with Kindle via the authors website making them less usefull than say opening as a word document.

Empowerment and Liberation

I have a renewed drive to pursue my dreams knowing that I am fully equipped as a Blue Ocean Strategist. I feel the sky in the limit to my Entrepreneurial exploits. Wow, what a book!

Repeats the same words over and over,

Struggled to finish the book, felt more like brainwashing repeats the same words over and over very dragged out. Tried hard as was recommended the book, maybe could be shorter to get a better impact.