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Publisher's Summary

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" - untapped new market spaces ripe for growth. 

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one - "Alignment, Renewal, and Red Ocean Traps" - that address some of the most pressing questions listeners and readers have asked over the years. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.  

©2015 Harvard Business Publishing Corporation (P)2020 Gildan Media

What listeners say about Blue Ocean Strategy, Expanded Edition

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Profoundly Insightful

Identifies and explains in articulated detail, what separates the most successful business innovators, from businesses that also innovated but failed. Brilliant, powerful work. Several years old now, but still relevant. Considered to be required reading for any entrepreneur or business professional. Provides superior analytical framework for marketing. You simply have to read it, because your competition aready has!

7 people found this helpful

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Nobel framework to strategy creation and execution

Combining a few strategic elements (and some new ones) into a new cohesive approach makes it visually easier to spot value creation. Must read for any strategist, business executive and entrepreneur.

2 people found this helpful

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an excellent book with counterintuitive insights

I really love this book because it turned my assumptions on their head regarding many of the conventional wisdoms in marketing for most companies.

it's ironic that most industry experts even in Fortune 500 would probably be against most of the strategies discussed in this book.

that said it just goes to show that there is a great deal of dogma out there and that if something is contradictory or seemingly contradicted yet probably just means we don't have the understanding we think we do about such things.

1 person found this helpful

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Excellent

Excellent audiobook and book (I have both). Continuing now straight to the Blue Ocean Shift book which goes deeper into how to actually creat Blue Oceans.

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Insightful!

It’s a great read. The case studies in the first half of the book captured the intended message of the book. For strategic leaders, this is a must read!

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Great blueprint for entrepreneurs

Great examples of companies that have used the blue ocean strategy to differentiate their brand from the competition.

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can you say blue ocean one more time?

The author must have been paid a dollar for every time he said "blue ocean" because surely he can retire after this book. Good message otherwise.

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Fits well with jobs to be done

Great set of practices to create “uncontested market space” the pdf is pretty important so look at it.

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HARD BUT GOOD

Although the language was hard in terms of words and grammar and not smooth enough to catch the ideas. I believe it's a great book.
Thank you

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Great Listen

A bit repetitive for my taste but really drills down and emphasizes win-win business strategies by value driven innovation. A must read/listen for all whether working at corporations or small businesses.

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  • Anonymous User
  • 10-13-20

Stunning

Loved It, will recommend for any business leader wanting to expand into uncontested markets. A must read indeed.

1 person found this helpful

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  • Jeremy Viner
  • 08-11-20

An insightful listen

Easy to listen to with the understandable exceptions of when diagrams are referred to.

1 person found this helpful

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  • jaime
  • 01-31-22

brilliant!

An excellent book, amazing ideas and very well explained. if you already have an existing business or are a new start up this is a must read.

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  • A Charles
  • 04-24-21

Boring repetitive stories about other companies

All this audiobook seems to be is examples of other companies that have apparently “adopted a blue ocean strategy” when they were established and have been operating before this book came into existence.

Every single chapter is at least 80% details of what other companies have done. The authors have just found companies that fit their theories, and in this day and age the book comes across as dated.

Much better business books out there

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  • KARIM DAHBI
  • 01-26-21

very instructive book,

very instructive book, it offers a great study regarding a lot of strategies that are used by many successful organizations on how to create value innovation and untapped market demand.

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  • The Local Broker
  • 02-11-22

Great book

its a book that lays out the idea of understanding where new markets can be and the process at which one should take to explore it.