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Publisher's Summary

An inspiring rags-to-riches guide to achieving success in life and business by the founder of Myprotein®.

How did a working-class 23-year-old, who left school with almost no qualifications, launch a business with just a £500 overdraft and turn it into more than £350 million? In Bootstrap Your Life, Oliver Cookson shares how he was able to build Europe's number one online brand using nothing more than his own limited resources and the right mindset.

Self-sufficient and self-taught, Oliver always had an eye for opportunities and pursued them obsessively. His breakthrough came when he combined his passion for health and fitness with his skills as a web developer. By embracing a disruptive, agile approach to business, offering unparalleled choice and identifying trends ahead of the competition, Oliver was able to grow Myprotein® rapidly into a top international, award-winning brand.

In Bootstrap Your Life, Oliver doesn't just share his journey but uses simple language to break down every aspect of his thinking, providing a thorough step-by-step guide on how to think like an entrepreneur. His approach to marketing, innovation, strategy, leadership and other key elements are explained in great detail using memorable analogies that anyone can relate to.

Oliver explains how bootstrapping his life catapulted him from an ordinary life in the suburbs of Greater Manchester to being included in the Sunday Times Rich List with a personal net worth of more than a third of a billion pounds. His message is clear: bootstrap your life!

©2021 Oliver Cookson (P)2021 Hachette Audio UK

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  • Rachel O' Connor
  • 11-18-21

inspiring but the narrator is a bit annoying

Inspiring story and not full of lies like most self made stories.
The narrator mispronounces certain words and it really takes you out of the story. Eg. he pronounces shamen 'shayyyymen', beta 'beeeeta' and tolle 'toller' like why??? so annoying.

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  • David Beaver
  • 11-12-21

One of the best I have listened to

Having listened to Oliver Cookson’s podcast, Bootstrap Your Life, I was waiting for this book to be released for a while. It is a fantastic story and a must read/listen for any aspiring entrepreneur. It is full of practical advice backed up by real world recollections from his time building My Protein. I am 1 year in to running an online food business and took so much from this book I am about to listen to it again.

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  • Nickyb
  • 11-11-21

Really interesting read!

Great insight into Olivers journey in life and business.
A must read for anyone with a start up or thinking or starting a new business.
Some great tips and lessons to learn. Also fascinating to hear about the sale of the business process.
Overall a great real life rags to riches story , which can only make you smile and be happy to see someone's success from their hard work and determination.
Also great to hear meditation and mindfulness plays a part in his life. 🙏


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  • dean booty
  • 10-24-21

Stunning

Stunning book …. great and insightful! Loved every minute!
Thank you for writing Oliver! 100% recommend