adbl_ms_membershipImage_includedwith_altText_B076FLV3HT
adbl_ms_membershipImage_includedwith_altText_B076FLV3HT

1 title per month from Audible’s entire catalog of best sellers, and new releases.
Access a growing selection of included Audible Originals, audiobooks and podcasts.
You will get an email reminder before your trial ends.
Your Premium Plus plan is $14.95 a month after 30 day trial. Cancel anytime.
Buy for $13.95

Buy for $13.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

People will ask you throughout your life, “Where do you work?” and “What do you do?” They never ask you, “What are you building?”

When conversations change to “What are you building?” the world will change.

Written for anyone trying to figure out how to make the most of their lives, Born to Build seeks to inspire entrepreneurs and ambitious, self-motivated people to build something that will change the world. A builder’s venture could be a small business that grows into a mammoth enterprise, a thriving new division in an existing company, a nonprofit, a social enterprise, a church, a school — anything that creates economic growth and makes a lasting impact on society.

Born to Build is written by Gallup Chairman and CEO Jim Clifton and Sangeeta Badal, Ph.D., Principal Scientist for Gallup’s Entrepreneurship and Job Creation initiative, and is grounded in years of research. This book goes beyond the conventional economics-based business training and instead offers a uniquely psychological approach to venture building. It gives readers the tools and techniques they need to understand who they are, what motivates them and what they can build — and how. By following the practical steps in Born to Build, readers will have the tools to build a sustainable and profitable venture of any size from scratch.

Central to the book is a code that allows readers to take Gallup’s Builder Profile 10 (BP10) assessment, which identifies their innate talents and motivations and shows them how to make the most of their talents to build a successful enterprise.

PLEASE NOTE: When you purchase this title, you will be emailed a unique ID that provides access to accompanying online material.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2018 Gallup, Inc. (P)2018 Brilliance Publishing, Inc., all rights reserved.

What listeners say about Born to Build

Average Customer Ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    35
  • 4 Stars
    20
  • 3 Stars
    5
  • 2 Stars
    4
  • 1 Stars
    2
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    39
  • 4 Stars
    15
  • 3 Stars
    3
  • 2 Stars
    3
  • 1 Stars
    1
Story
  • 4 out of 5 stars
  • 5 Stars
    32
  • 4 Stars
    18
  • 3 Stars
    6
  • 2 Stars
    2
  • 1 Stars
    3

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Powerful perspective shift

Different and Interesting to combine audio with the PDF. A shorter book but packs a powerful shift of POV. Helped me see things in my business approaches that worked (and that haven't, and perhaps why), and how to improve. Plus, this is Gallup! The audiobook allowed me to listen again and reinforce points. I liked the narrator for not making me feel stupid with so much information being said in a way that was easily understood... and really well read, too, particularly for all of the profiles that this book speaks to. I felt it was credit worthy.

2 people found this helpful

  • Overall
    2 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

EARTHSHAKINGLY good book - the CODE SUCKS

Among all the 100s of books in this area that I've read, this is a true North Star-booster, that will simply identify who you are, where you fit in (no fuss, no-nonsense, no pretending, you are who you are), and what other pieces to the puzzle you need to find. IT'S AWESOME, especially with the great accompanying PDF.

HOWEVER, and this is CRUCIAL FEEDBACK TO AUDIBLE AND GALLUP: MUCH NEEDED IMPROVEMENT NEEDED TO SUPPLY THE CODE FOR THE ASSESSMENT

1) I never got the code in an email
2) Spent about 2 hours in support with Audible, finally I was asked to return the book, and repurchase it, about an hour later I did get the code

2 hours?! The book therefore costs essentially $200

3) Then, I used the code on Gallup, it went through
4) It asked me to log-in with my old emailadress to an older account (that I had forgotten about)
5) Then a page just flashed up, "code used", here is your report
6) I was presented with a REPORT without having taken the assessment (perhaps I had, like 3 years ago, but certainly NOT now and with THIS code) - a report that also after I closed the page can't be found (IF I ever did an old one)
7) I emailed Gallup, got an automated reply that it would take them 48 h to get back to me, still haven't heard anything and I'm sure I'll have to fight to get a new code or this one restored

In summary:
This simply SUCKS, it's too complicated, too time-consuming. The assessment apparently takes about 30 min, geting the freaking code takes HOURS, and we've all paid for it?!
Unless you can deliver on your promise I think this needs to be completely reworked. I'm very disappointed and not happy with the time I've had to spend on this - still not being able to take the assessment, a couple more hours will probably be necessary.

I'D GIVE NEGATIVE 5 STARS for this, it needs to escalated as a bigger problem, and resolved.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great book for those looking to be better entrepreneurs. So good I will be listening to again.

Great tips for entrepreneurs. I’ve taken the test and it is accurate. This book helps to improve weaknesses and grow strengths. Very applicable and detailed review of personalities and recommendations.

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

Enjoyed the book a lot

The book has clear goals and hits the mark mostly. Some of the grandiose claims that it will guide you on your path is met with some superficial explanations. However, it attains the most important goal in explaining the 3 types of people and personality types required to push along a business successfully.

I would recommend this book.

  • Overall
    1 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    1 out of 5 stars

Pretty boring “to do” style...

It said how great “builders” achieve great things by “building” - then followed the storyline of a lone enterpreneur trying to sell food and a group of programmers trying to code. Nothing “great” there.

I would have enjoyed listening to their stories and challanges while going in to see how these principles apply, but these were examples, case studies at best and not true stories.

The actor reading this is I guess has no idea about the content or principles, I am assuming because he is not an enterpreneur but a voice actor, this made the experience pretty dull.

I will return this book

  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars

The narrator is a robot, the tools you unlock are worth it

Born to build Book review

First off, and it pains me a little to say this, but it is a departure from other Gallup assessment books.

The usual vigor and excitement of the book is sucked away in part by the uncharacteristically narrow target group, and pretentiously robotic voice of the narrator that borders on the wrong side of the uncanny Valley.
Precision in speech may be important in business, but we are at quantum physics level apparently for this book that would do better with the a looser feel. Although the apparent target audience is more of a “Type A” personality, I think even the strongest of personalities will find the performance to be lacking heart.
I say it seems to be geared toward “Type A” readers because its reads like a manual for a multilevel marketing salesman.
I do believe Gallup has very helpful and good information, however I feel this addition to be a little bit of a slip.
Not only in the delivery, but also perhaps in the motive. When this particular idea first arrived on the Gallup seen, it was more descriptive and perhaps more helpful in the initial process. Before, the assessment would give you a rundown on how intensely each of the 10 strengths factories in to your building efforts. Now, they will show you your strengths in order, but the intensity is something that can only be unlocked when using the services of an expensive mentor or coach. That is my current understanding, as I have done a lot of searching on the new format, I have unlocked all of the regular consumer codes by purchasing them. And did not find the intensity as an option.
I was told by Gallup years ago after I purchased the entrepreneurial strengths code that I would be receiving a book that had been written shortly there after. I never received that book, and had to purchase this new version with seemingly less information. What I will say, is that the tools found online for starting and planning a business have been quite worth the investment of the book.
Although I am a large proponent and evangelist for strengths-based research and knowledge, I would not recommend the current version of BP 10 in book form. The assessment, and the tools found on their website are the only things I found truly helpful.

1 person found this helpful