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Publisher's Summary

What happens when businesses and their customers don't share the same values? Or, for that matter, when employees of a company don't share the same values as their executives? Welcome to the world of Brand Activism.

Companies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society.

Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world.

©2018 Christian Sarkar, Philip Kotler (P)2021 Random House Audio

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