• Branding: Brand Identity, Brand Strategy & Brand Development

  • By: K. L. Hammond
  • Narrated by: Brooke Pillifant
  • Length: 4 hrs and 24 mins
  • 4.4 out of 5 stars (232 ratings)

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Branding: Brand Identity, Brand Strategy & Brand Development  By  cover art

Branding: Brand Identity, Brand Strategy & Brand Development

By: K. L. Hammond
Narrated by: Brooke Pillifant
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Publisher's Summary

In the world of business, a great brand is everything. Those who lack a strong brand and branding strategies are surely going to struggle in their climb to success. Having a well-developed and powerful brand can be the difference between success and failure in the modern business world. Naturally, you want to run a successful business. Therefore, you need a successful brand.

Branding: Brand Identity, Brand Strategy and Brand Development is an all-inclusive branding guide that will walk you through all of the necessary steps for creating a powerful brand. Not only will you learn how to develop your basic brand identity, but you will also learn how to generate customized strategies that will assist you in growing your brand. Learning to develop your brand effectively and nurture its natural evolution is a necessity in a fast-paced world. You need to know how to put these steps together and keep using them to walk yourself higher up the ladder of success. This branding guide will teach you everything that you need to know to generate massive success. 

Globally recognized brands all follow these tips, and it's mandatory that you do, too. You don't just want a mediocre brand that never takes you to the success you desire. You want one that starts strong and uses that traction to take it to the top in minimal timing. You want to be the next Coca-Cola, Nike, or Amazon. You want to own a wildly successful mega-brand that people everywhere know about and recognize. 

Don't just take our word for it. If you're ready to generate massive success with your very own company, invest in this branding guide and invest in your brand. This all-inclusive guide features it all, leaving nothing for chance. All you have to do is start listening and start taking the step-by-step actions and you, too, will be a branding superstar. The only question you'll have left to answer is: What is the view like from the top?

©2017 K. L. Hammond (P)2017 K. L. Hammond

What listeners say about Branding: Brand Identity, Brand Strategy & Brand Development

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  • MF
  • 05-04-18

Don't waste your time

For anyone with an ounce of business experience this book will be a complete waste of time. It is full of silly and basic superlatives with very few meaningful examples or Analyses. While easy to understand it is not very well written.

12 people found this helpful

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Not practical

Lots of bla bla bla.. but there is not that much real tips and advices of how to create a strong brand.

NOT RECOMMENDED

7 people found this helpful

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A Tour de Force in Poor Thinking, Badly Read

This book and its reading stand out for their mental poverty an ill-preparedness; the confused semantics and substandard reading compete for the attention of the reader, leading from cringe to disbelief.

The grammar is terrible, and the diction sounds like a computer reader, with absurd pauses, and prolix and roundabout statements of the obvious —often then repeated, again.

Disjointed, righteously whining and complaining, the author says gems like the following;

'We will also have to re-introduce important bacterial strains to our bodies that have gone extinct' (Ch12)
'From the plastics in our water bottles to the can linings of our beans' (Ch 13)
'The low-dose exposures that we are exposed to'
'The necessary nutrients that we need'


Eventually the author's shabby and unpersuasive thinking cedes to increasing calls for State coercion; he/she want's a litany of State-mandated policies, and cites the Venezuelan Constitution approvingly —apparently not realising that the Constitution of the USSR was far better on paper that that of the US.

He/she sadly, yet predictably, sites all the apparently obligatory keywords including 'race, class and gender', and 'wives as a a crypto-servant class', 'BLM and white supremacists' 'Neo-Nazis', and utters the term 'free markets' only with due derision.

In the mind of the author, faced with 'too much centralisation', the solution is a 'National food growing programme'; we'll have a govt programme to grow food in parks and private urban lands. And more govt, to tax, tax, tax people and products the anointed deem bad, and —and this is cornerstone— Govt will pay people to cook at home, and we'll have State-mandated payment for housework'. That is, if we can only do away with what he/she refers to as some 'pesky personal-responsibility idea',


This is a great book to better see the enemies to our freedom and prosperity, and how they devolve from poor thinking, to bad ideas, to outright calls for force-backed State compulsion to impose them on everyone.

I'm returning it for my money back; I will not support such mediocrity and calls for coercion to impose it.

2 people found this helpful

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HAPPY PURCHASE

Excellent stuff - really pleased with it. So much in it. Buy this if you need a refresher on branding and brand elements.

1 person found this helpful

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amazing book

This book is a unicorn in the world of business books- it delivers on the promise of the title

1 person found this helpful

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thank you

l really how the author laid out the book. It was incredibly informative and very easy to read and understand, especially since he used examples! I am currently in the process of a complete brand overhaul and this book truly made it a smooth transition. Thank you!

1 person found this helpful

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Best book

Working in a successful branding agency I've come across many books looking at branding, innovation, and design or some sort of medley of all three.

1 person found this helpful

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Exactly what I was looking for!

This book is exactly what I was looking for to build a brand and a strategy. Plus I love the voice of the narrator, easy to listen to for 4 hours.

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Worth a listen or two!

Great book, VERY informative. If you’re a beginner but understand the basics of branding, this is a great book to learn from. I’m going to listen again and take notes on the sections I know I more work in.

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This is a must have. I’m happy I got it.

So much great info. It co validates a lot things I already knew, Now i can apply them
With more assurance. Good job.

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  • Eva
  • 05-24-19

Yawn

The material and the messages seem mostly reasonable. I'm not a marketing or branding professional but there are no surprises here, unfortunately. I expected to be surprised and intrigued, considering this is the first book I "read" about the topic. Instead, it's one long yawn, great for falling asleep to.

3 people found this helpful

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  • Mr. S. Gregory
  • 03-18-19

Thorough and practical

This book was very well read and should be easily understood by those wanting to understand what a brand is and how to develop and maintain one. It's incredibly practical giving actual examples rather than just concepts which can be beneficial given the intangible nature of 'brand'.

2 people found this helpful

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  • Amazon Customer
  • 07-13-20

Informative and easy to follow.

it is good. took lot of notes from it. I think more storytelling would have made it even better.

definitely worth reading though!!

1 person found this helpful

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  • Dorette
  • 07-08-20

Complete Guide to branding

Very complete and up to date book. Extremely useful to start a business, in any field.

1 person found this helpful

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    5 out of 5 stars
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  • GM
  • 11-01-18

Good solid book

Well presented with multiple tips and examples. Recommend to all wanting to learn about brand development

1 person found this helpful

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    2 out of 5 stars
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  • C Porter
  • 05-24-18

Entry level basic information lacks major content

This book is a already a little outdated. It would benefit from wider case studies and evidence other than stating the obvious about Nike and Coca Cola.

1 person found this helpful

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    2 out of 5 stars
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  • Phill
  • 04-01-18

More a basic guide to business promotion concepts

Repeats the same handful of simplistic ideas over and over without ever divulging even the most basic suggestion of what the concept entails or how you might go about it.

1 person found this helpful

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    2 out of 5 stars
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  • Omar Gasim
  • 09-19-18

few examples

too long explanations for simples points
though few and sometimes not clear examples

the information are valuable , its just they way they put it in .