-
Contagious
- Why Things Catch On
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Buy for $20.99
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
-
Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In this indispensable guide, we discover that sticky messages of all kinds draw their power from the same six traits.
-
-
Good book, but I'd buy the hard copy
- By Carla on 07-05-11
By: Chip Heath, and others
-
The Catalyst
- How to Change Anyone's Mind
- By: Jonah Berger
- Narrated by: Keith Nobbs, Fred Irby
- Length: 6 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.
-
-
Was this book written to change my mind from a republican to a democrat?
- By Jack Shocklee on 10-02-20
By: Jonah Berger
-
Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
-
Interesting book. Terrible performance.
- By D. Saguy on 03-15-14
By: Nir Eyal, and others
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
Another empty self important marketing book
- By GT on 01-25-20
By: Donald Miller
-
Invisible Influence
- The Hidden Forces That Shape Behavior
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
-
-
Confused and Disappointed
- By Nathan on 07-28-16
By: Jonah Berger
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
-
Terrible Narrator
- By cjmora on 01-23-19
By: Seth Godin
-
Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In this indispensable guide, we discover that sticky messages of all kinds draw their power from the same six traits.
-
-
Good book, but I'd buy the hard copy
- By Carla on 07-05-11
By: Chip Heath, and others
-
The Catalyst
- How to Change Anyone's Mind
- By: Jonah Berger
- Narrated by: Keith Nobbs, Fred Irby
- Length: 6 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.
-
-
Was this book written to change my mind from a republican to a democrat?
- By Jack Shocklee on 10-02-20
By: Jonah Berger
-
Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
-
Interesting book. Terrible performance.
- By D. Saguy on 03-15-14
By: Nir Eyal, and others
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
Another empty self important marketing book
- By GT on 01-25-20
By: Donald Miller
-
Invisible Influence
- The Hidden Forces That Shape Behavior
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
-
-
Confused and Disappointed
- By Nathan on 07-28-16
By: Jonah Berger
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
-
Terrible Narrator
- By cjmora on 01-23-19
By: Seth Godin
-
Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
-
Use the Audible Speed Feature!
- By Sand on 05-30-21
-
The Way of the Superior Man
- By: David Deida
- Narrated by: Cecil Archbold
- Length: 5 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
In 1997, David Deida released what would become one of the most widely read books on men’s spirituality ever published - The Way of the Superior Man. In this unabridged audiobook of the 20th-anniversary edition, Deida presents a new preface to the now-classic text on how to live a life of masculine freedom, integrity, and authenticity.
-
-
The inferior man...
- By Radioflyer on 05-04-20
By: David Deida
-
Positioning, 20th Anniversary Edition
- The Battle for Your Mind
- By: Al Ries, Jack Trout
- Narrated by: Grover Gardner
- Length: 4 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
-
-
Good info but a bit outdated
- By Anonymous User on 01-01-22
By: Al Ries, and others
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Roger Wayne
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
-
Profoundly Insightful
- By James on 10-29-20
By: W. Chan Kim, and others
-
The 22 Immutable Laws of Branding
- By: Al Ries, Laura Ries
- Narrated by: David Drummond
- Length: 8 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
-
-
Good, but out of date
- By Dave C. on 09-07-14
By: Al Ries, and others
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
-
-
I NEVER write reviews!
- By Just Love ❤️ on 04-24-17
By: Allan Dib
-
The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
-
-
Highly recommended, but could use an update.
- By T. M. Castagna on 12-01-15
By: Al Ries, and others
-
Traction
- How Any Startup Can Achieve Explosive Customer Growth
- By: Gabriel Weinberg, Justin Mares
- Narrated by: Gabriel Weinberg
- Length: 7 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
-
-
Review from a marketing pro
- By SV on 06-18-16
By: Gabriel Weinberg, and others
-
High Growth Handbook
- By: Elad Gil
- Narrated by: Kevin Stillwell
- Length: 12 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth, tech companies like Airbnb, Twitter, Google, Stripe, and Square as they've grown from small companies to global enterprises. Across all of these breakout companies, a set of common patterns has evolved into a repeatable playbook that Gil has now codified in High Growth Handbook.
-
-
New ideas by brilliant people, tarred by diversity
- By S. Rasch on 03-15-20
By: Elad Gil
-
The Tipping Point
- How Little Things Can Make a Big Difference
- By: Malcolm Gladwell
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.
-
-
Exciting narrative with great vingettes
- By Gary on 06-16-12
By: Malcolm Gladwell
-
Originals
- How Non-Conformists Move the World
- By: Adam Grant, Sheryl Sandberg - foreword
- Narrated by: Fred Sanders, Susan Denaker
- Length: 10 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
With Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation’s most compelling and provocative thought leaders. In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all?
-
-
Read before listening
- By Michael on 07-18-16
By: Adam Grant, and others
-
One Million Followers, Updated Edition
- How I Built a Massive Social Following in 30 Days
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 7 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multimedia brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.
-
-
A Very Poor Read
- By Anthony L. Butler on 04-14-21
By: Brendan Kane
Publisher's Summary
Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.
Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.
Featured Article: 20 Best Marketing Audiobooks for Conquering the Industry
Though it may seem effortless, behind every advertisement and promotion is an entire team of professionals making a series of choices in order to convey a given message or sell a particular product. Honing your marketing skills and learning insider secrets is a surefire way to reach people and make your voice heard at work and beyond. We’ve curated a list of the top 20 marketing audiobooks to help you master the ins-and-outs of the industry.
More from the same
Narrator
What listeners say about Contagious
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Douglas C. Bates
- 04-01-13
A Primer on Viral & Memorable Marketing
This is a must-read for anyone professionally involved in the creation of advertising. It's written for people without background on the subject, but does such a good job in organizing and clarifying the principles that it's a good read for even marketing veterans.
Berger does an excellent job exploring and detailing the message elements that cause people to remember advertising messages and stories, and to want to pass around those stories (with or without embedded ad messages). The book explores 6 principles involved in why things catch on:
* social currency
* triggers
* emotion
* public
* practical value
* stories
These principles serve as a checklist for the creation of advertising, especially any advertising that attempts to be viral.
43 people found this helpful
-
Overall
-
Performance
-
Story
- ANDRÉ
- 04-28-13
I will read it again!
This book is a great one-- I think it has more content than "The Tipping Point" from Malcolm Gladwell. Malcolm's explanation why things become popular or viral is because of weak ties... But Contagious goes deeper-- Jonah Berger finds 6 reasons. And it all makes sense.
Very well written and with a great performance by Keith Nobbs.
I bought this book to my father and brother and they are liking it.
Read it, and you will like it too.
22 people found this helpful
-
Overall
-
Performance
-
Story
- A. Yoshida
- 08-21-16
Lots of examples of things that have gone viral
The six principles in making ideas contagious are:
1. Social currency (is it cool to know and spread the idea)
2. Triggers (is the idea associated with something that comes up often so it triggers people to talk about the idea)
3. Emotion (do people care about the idea; people share what they care about)
4. Publicity (is the idea or product out in the public)
5. Practical Value (are people eager to share the idea with friends)
6. Stories (is it delivered in a compelling story, not in a boring message)
The author gives many examples of how each of these principles can make an idea contagious. A supermarket tested playing different types of music and measured the sales of wine. When French music was played, more French wines were purchased. When German music was played, more German wines were purchased. Remember the Kit Kat "Gimme a Break" campaign? As people were taking a break and having a cup of coffee (trigger), the thought of a tasty snack popped into their head (emotion). Or what about the Budweiser's "Wassup" commercials? A bunch of Budweiser drinkers were saying "wassup," which then reinforced the behavior of hanging out with friends and drinking Budweiser. The Movember Foundation made charity giving for men's health (normally private information) into an annual conversation topic as men sported moustaches in November (public).
25 people found this helpful
-
Overall
-
Performance
-
Story
- Ryan
- 05-06-16
Started off good but...
The first couple chapters were fairly interesting. However, the rest seemed like regurgitated, general, obvious, useless information. Very simple concepts drawn out far beyond necessary. Alot of filler, waste of time.
17 people found this helpful
-
Overall
-
Performance
-
Story
- Shane Lynch
- 06-10-13
Breaing through the ice.
Is there anything you would change about this book?
I find that some of the case studies that were reffered to as evidence for his points were effective but at times lend themselves to other intrepretations from a marketing perspective which leaves doubt as to what really causes something to be contagious.
What was the most interesting aspect of this story? The least interesting?
Taking on this question, whethere or not he is right or wrong is what makes it interesting. there isn`t much solid evidence or a clear reasoning for why something becomes contagious so it is a brave effort on his part to theorize in a book.
Did Contagious inspire you to do anything?
No. I feel like there are little nuggets of information which are useful but nothing mindblowing enough to make me incorporate it into my work and daily life as a marketer.
11 people found this helpful
-
Overall
-
Performance
-
Story
- Alyson
- 07-07-19
Marketing Gold
If you're looking for clear understanding of how marketing works within the human experience, pick this up immediately. Jonah exports why things are the way they are with facts. All the research is disclosed. The best part is that he gives clear direction on steps to practically apply to your product or business. Well done sir!
4 people found this helpful
-
Overall
-
Performance
-
Story
- Andy
- 03-12-13
actionable!
Berger does a great job of breaking down the various elements that when working together, create a contagious effect. He then provides a recipe for maximizing the chance that your initiative will be contagious. Super narration and fast listen.
20 people found this helpful
-
Overall
-
Performance
-
Story
- Grant
- 05-29-13
There's no magic to it.
I work in the area of creative commerce and nearly all of the points made in this book about stickiness and compelling content on the internet were true 20 years ago in other media. The rules of engagement with consumers and audiences have not changed. Just the battlefield has. This alone is good to know, but does not justify the time one must dedicate to listening to this piece — a mixed bag, from which I'm not sure I gleaned many points that I can use in my daily work. It's just more of the same old pseudo-experts attempting to write "rules" on how creative people catch lightning in a bottle. Creative people, on the other hand, do not need those rules, as they know innately how to compel.
36 people found this helpful
-
Overall
-
Performance
-
Story
- Dr A
- 09-14-13
Smart, but painfully verbose
The author’s advice on marketing makes sense, but I found his audiobook a stressful listen, as his endless stories, spelled out in a host petty details really distracted from the message. It would have benefited from a much tighter re-write.
6 people found this helpful
-
Overall
-
Performance
-
Story
- angie
- 06-07-13
One I will listen to again
Where does Contagious rank among all the audiobooks you’ve listened to so far?
It's in the same catagory that I put Malcolm Gladwell.
What was the most compelling aspect of this narrative?
This book has helped me in business and social circles and explains the psychology behind the connections.
What about Keith Nobbs’s performance did you like?
He held my attention with his narrative
What’s the most interesting tidbit you’ve picked up from this book?
social currency
2 people found this helpful
-
Overall
-
Performance
-
Story

- Francis West - Cyber Security Specialist
- 02-26-16
Brilliant
So much learning in this book. Recommend it to all IT company owners. A must read.
4 people found this helpful
-
Overall
-
Performance
-
Story

- N. Moyo
- 06-25-18
A lot of Aha! moments
I really enjoyed listening. many moments i found myself engrossed as he unfolded reasons behind why we act like sheep sometimes. so many Aha! moments in particular to the growth of certain brands.
1 person found this helpful
-
Overall
-
Performance
-
Story

- Anonymous User
- 06-24-18
Definetley worth a read, or should I say listen!
It's a great book that shows the science of things going viral rather than just theories. It can be applied to any business, start up or established. One thing is for sure I will apply it to my business and hopefully it will help me become very successful.
1 person found this helpful
-
Overall
-
Performance
-
Story

- Quan M. Ngo
- 11-19-17
Good short book
Like the title said, it tries to explain why. But it doesn't explain how. I also think that in many cases it tries to reverse engineer the success, but that's might not be exactly how things happened as there can be other factors.
Anyway it's a good short book that I recommend
1 person found this helpful
-
Overall
-
Performance
-
Story

- finch76
- 09-30-15
Practical
Liked that the examples are practical.
Easy to follow. Very interesting, that they are memorable!
1 person found this helpful
-
Overall
-
Performance
-
Story

- jermaine
- 08-11-15
GREAT!
some very insightful information, would definitely recommend for any one who is attempting to generate exposure Dorset their products.
1 person found this helpful
-
Overall
-
Performance
-
Story

- Russell tolliday
- 06-14-15
Amazing! Essential for entrepreneurs!
This book is incredible, if you're running your own business or trying to promote anything you HAVE to read this book.
It starts with laying the terminology that will be used in the book and then builds and builds with examples that you can apply to your project straight away.
Also it's so enjoyable and interesting, I listened effortlessly and enjoyed every second. A must must read!
3 people found this helpful
-
Overall
-
Performance
-
Story

- Ben
- 04-01-15
Few points made
although seemingly interesting throughout listening, in hindsight very few points are really highlighted, and of those most are not original insights
1 person found this helpful
-
Overall
-
Performance
-
Story

- Alex M
- 04-16-15
Refreshing
Contagious stood out for me. I've read a tonne of books, often left disappointed with the rehashed content. Contagious has modern and interesting examples and gives a practical recipe for giving your idea every chance of success, all whilst keeping it simple. Well worth the money. Enjoy!
2 people found this helpful
-
Overall
-
Performance
-
Story

- Paul Family
- 05-26-22
strong marketing theory
I've read similar books to this: the tipping point & crossing the chasm to name a few, but this insight is modern and fruitful in examples of notable campaigns we all know and respect.
overall, a solid book for any modern day marketer to indulge in. However newer examples relevant to TikTok / video consumption like reels - memes, gifs are needed for this to reach new heights
-
Overall
-
Performance
-
Story

- jimjim
- 01-22-17
Never really delivered...
I kept waiting for something revealing or interesting to come along. But it never happened. It was More discussing why things such as YouTube videos become viral than educating or enlightening the reader...disappointing.
2 people found this helpful
-
Overall
-
Performance
-
Story

- Jack
- 01-28-15
Modernising the tipping point
If you like any of Malcolm Gladwell's work you are sure to like contagious. Great analogies and well written. Full marks Jonah Berger!
2 people found this helpful
-
Overall

- Sobin
- 12-17-18
Good book, gives you ideas on How to market...
Another good book, loved listening to it. It gives you ideas on how to make your products, ideas, services etc... go viral
1 person found this helpful
-
Overall
-
Performance
-
Story

- Michelle
- 02-01-15
The most brilliant marketing book ever written
I have read hundreds of matketing books and blogs and never has the content been so brilliantly represented. Packed full of real world examples and statistics, with a clear checklist on what is needed, easy to understand, beautifully narrated and very interesting content.
1 person found this helpful
-
Overall
-
Performance
-
Story

- Anonymous User
- 05-08-22
Thought provoking
Some great content and leads to thought provoking ideas for all sectors. Appreciate the listen.
-
Overall
-
Performance
-
Story

- Belinda
- 03-07-22
Interesting read
This book was well written, easy to listen to and broken up into the 6 reason why things go viral, great stories as examples of each reason which as I was reading I passed on to friends for "social currency" (reason one!).
-
Overall
-
Performance
-
Story

- Prash
- 05-21-20
6 Steps to Contagion
Click Bait title, I KNOW!
but worth the listen, absolutely makes sense in our current business landscape to stand out of the crowd.
-
Overall
-
Performance
-
Story

- farzane
- 05-06-18
a complete book with lots of good ideas
i learnt a lot from this book. how to present your ideas to attract attention and go viral.
-
Overall
-
Performance
-
Story

- Anonymous User
- 10-19-17
Perfecr for the aspiring entrepreneur
practical and concise with enough case studies and examples to support its conclusions.
Would recommend to anyone that wants to sell or share anything.
-
Overall
-
Performance
-
Story

- Raihanaty A Jalil
- 08-19-17
Surprisingly so relevant to authors
I decided to listen to this audiobook in preparation for writing my first novel. I wasn't sure if it would be relevant enough, but it surprised me how valuable it was in the planning of my product - a fictional novel - opening my mind to ideas on how to make it contagious. I loved how clear and simple the steps were laid out, and the remarkable stories to demonstrate each concept. I could not recommend this book enough!