• Content-Based Networking

  • How to Instantly Connect with Anyone You Want to Know
  • By: James Carbary
  • Narrated by: James Carbary
  • Length: 2 hrs and 48 mins
  • 4.7 out of 5 stars (51 ratings)

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Content-Based Networking

By: James Carbary
Narrated by: James Carbary
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Publisher's Summary

There’s a reason why everyone says “It’s not what you know, it’s who you know.” If you’re striving to reach ambitious goals, it’s impossible without the right relationships. So, how do you reverse-engineer relationships with the exact people you want to know? 

Through his podcast B2B Growth and his company Sweet Fish Media, James Carbary has pioneered a concept called content-based networking - a new approach to building your professional network. Instead of relying on chance encounters and random in-person events, content-based networking allows you to connect with anyone, at any time, and from anywhere in the world.

In Content-Based Networking, you’ll learn a proven three-part framework to consistently connect with potential customers, investors, referral partners, industry influencers, and anyone in between. Using this framework, you’ll develop thought leadership in your industry, while simultaneously creating meaningful relationships with the exact people that can help you reach your goals and dreams.

©2019 James Carbary (P)2020 James Carbary

What listeners say about Content-Based Networking

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A must!!!

This is one of the best books in shaping how to build relationships relevantly! I wish I would've read / listened to this years ago but everything happens at the right time! PHENOMENAL!!

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Great Read, Super Insightful

Informative, insightful, and to the point. Powerful lessons, wonderful examples, and I highly recommend to any marketer looking to create more authentic content and nurture relationships, not leads.

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Excellent book!

Not only is the content of this book great, but James lives out what he teaches. I’ve personally learned so much from following James on LinkedIn.

He talked about taking people out to eat to build on relationships in the book. When I flew to Orlando a few months back, he picked me up and bought me breakfast.

This guy is the real deal!

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Predictable Content

While this book is on the shorter side, I hoped that the framework was going to be something beyond pick your target, interview them, and build a relationship. The deep insights, discussion of failure, etc were completely absent leaving a very basic conceptual walkthrough.

If you know nothing about the podcast incision strategy business this book will be a great introduction, but falls short of what it could have been.

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Create a platform to Spotlight People if Interest.

James has a great job explaining how if you keep your name out there and then create a social dynamic through podcasting You can make your potential business connections aware of your skills and abilities while at the same time providing value and benefit to them through the marketing of your podcast. My quick takeaway. I'd recommend giving it a listen it's not that long but very insightful especially if you've already had these ideas and haven't acted yet. like myself

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Simplistically Brilliant

Finished in a week; found myself saying DUH, why don’t I do this already. Anyone who is in sales should listen to this and walk over to marketing and tell them you need to do this as it will impact your world 10x. 5- stars— the way of the future, start now!!

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Recommended by the Marketing Book Podcast

Very enjoyable and helpful insights for anyone looking to build and maintain a sustainable business with social, relatable, and meaningful content. Smart business sense throughout with proven results.

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Incredibly simple and actionable!

I love books that get right to the point and avoid fluff. This book accomplishes that and more! This is a simple method to start with nothing and build something meaningful in a relatively short amount of time. Definitely worth a listen!

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Great Book!

I really enjoyed listening to this one! Author has great narration so it was very pleasant experience. Great inside on how to grow your network!

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WOW!!!!

This book has changed my perspective on connection, networking, and what it means to be an entrepreneur in this day and age.

I will be highly recommend this book to my friends and family! I feel like everyone should read it/listen to it!