• Content Inc.: Completely Updated and Expanded Second Edition

  • Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
  • By: Joe Pulizzi
  • Narrated by: Joe Pulizzi
  • Length: 7 hrs and 25 mins
  • 4.7 out of 5 stars (75 ratings)

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Publisher's Summary

Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.

In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process, showing how to:

  • Choose a marketable content topic
  • Figure out where little or no competition exists
  • Choose your top channel for disseminating content
  • Build long-term customer loyalty
  • Monetize your product or service
  • Expand your content into multiple channels
  • Sell your content asset or scale it into a large enterprise

This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.

Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.

Apply the methods laid out for you in Content Inc., and create the business of your dreams.

©2021 Joe Pulizzi (P)2021 Joe Pulizzi

What listeners say about Content Inc.: Completely Updated and Expanded Second Edition

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Very much oriented to Boomers...

This was shockingly bad. Basically they explain the concept of content marketing that you could google. You make content and post it online. Thats it. Somehow it's spread out into multiple chapters, with random stories from people who could be entirely fictitious to people the author certainly doesn't know to literally Biblical characters. The gag is that this book is content marketing, and they are using it to advertise its firms services and listing off past big name clients to convince you to hire them. If anything, the true lesson here is that.

If you are under 30, you can get better quality and more concise info on Youtube for free. If you've spent all your life wondering about Tammy from Wyoming though, enjoy.

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incredible thank you!

I've been working on my content/education marketing strategy for a long time but learning pieces here and there to figure out how to make it work. this was the playback I've been looking for thank uou!!!

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H BYRD JR. Suggest listening/Taking Notes.

Highly informative. with workable analysis. Many thought processes in my thinking. bit many I've yet to do. but Author previously implemented. Some thoughts 🤔 author mentioned, with many of their marketing woes/experiences... save readers from same mistakes. Complementary to another book of same author. Highly recommended reading, and exploration of strategies and methodologies, inherent to this book.

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Amazing Content!

This book is very informative and engaging. The author tells you to find and connect with your audience, instead of focusing on a product you are trying to sell, because ultimately, it is the consumer driving your business. Tilt if you have to, then diversify in order to preserve your progress.

Joe Pulizzi's narration was enjoyable to listen to. You can feel his passion which made this audio book all that much better.

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Virtually no useful information.

Book summary: Post content on social media and some of the followers will become customers.

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a lot of good information to implement

was good enough I'm getting ready to listen to it again. lots of great ideas now to take more notes to put into action.

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It's a Content World 🌎!

As the world becomes aware of content marketing, this book is your key to success!