• Converted

  • The Data-Driven Way to Win Customers' Hearts
  • By: Neil Hoyne
  • Narrated by: Neil Hoyne
  • Length: 3 hrs and 19 mins
  • 4.6 out of 5 stars (38 ratings)

1 title per month from Audible’s entire catalog of best sellers, and new releases.
Access a growing selection of included Audible Originals, audiobooks and podcasts.
You will get an email reminder before your trial ends.
Your Premium Plus plan is $14.95 a month after 30 day trial. Cancel anytime.
Buy for $21.00

Buy for $21.00

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne–Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last.

Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead.

But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to:

  • Understand the full value of each relationship.
  • Engage in an ongoing conversation with your best customers.
  • Ask the right questions so you can anticipate your customers’ needs.
  • Find more great customers. 

A real person is always on the other end of the transaction. Converted shows you how to win their hearts.

* This audiobook includes a downloadable PDF that contains visual references from the book.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2022 Neil Hoyne (P)2022 Penguin Audio

What listeners say about Converted

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    29
  • 4 Stars
    6
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    2
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    26
  • 4 Stars
    4
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    1
Story
  • 4.5 out of 5 stars
  • 5 Stars
    25
  • 4 Stars
    5
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    2

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Every CEO, CFO and CMO should read this

I was saved from some stupid, expensive mistakes I was about to make. This book is filled with actionable ideas and important questions we all should be asking. I’m guessing it will make me money.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Worth the time and money

In the business and marketing world a thing of two you can learn and put it into practice can make a huge difference. Thank you for sharing your knowledge. I will definitely read (listen) again.

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

A must read for marketers

This is an insightful book that will help marketing leaders easily present data and new ideas. If you are a marketer who reports into sales leadership- get this book for them - or consistently feed them information and ideas from this book!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Best marketing book I’ve read

I manage marketing for a startup so I read a ton of books. I just told my team this is all mandatory reading which I havnt done before.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

my mind was figuratively blown

I am just a baby splashing in a sink pretending I know how to interpret data and Neil is a gold medal breast-stroke swimmer. (he probably works out 🤫)

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Megan
  • Megan
  • 03-22-22

Super helpful and makes the complex simple!!

You need to listen to this book if you're tasked with growing a business. very interesting indeed, makes it all very simple and applicable.