• Copywriting Made Simple

  • How to Write Powerful and Persuasive Copy that Sells
  • By: Tom Albrighton
  • Narrated by: Sebastian Abineri
  • Length: 7 hrs and 6 mins
  • 5.0 out of 5 stars (8 ratings)

1 title per month from Audible’s entire catalog of best sellers, and new releases.
Access a growing selection of included Audible Originals, audiobooks and podcasts.
You will get an email reminder before your trial ends.
Your Premium Plus plan is $14.95 a month after 30 day trial. Cancel anytime.
Buy for $19.95

Buy for $19.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Copywriting is writing with purpose.

It’s about using words to reach people and change what they think, feel, and do. 

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. 

It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print. 

What you’ll learn….

Understand the product and its benefits.

  • Pinpoint how the product helps people.
  • Turn features into benefits and seek out USPs. 
  • Identify tangible and intangible benefits. 

Get to know your audience.

  • Uncover your audience's inner fears and desires. 
  • Use empathy to get inside the audience's feelings. 
  • Decide how your copy will change how they think, feel or act. 

Engage the audience in your message.

  • Make your copy more like a conversation. 
  • Use the same words that the audience uses. 
  • Bring the product to life with rich, sensory language. 

Craft compelling copy.

  • Learn eight proven formulas for enticing headlines. 
  • Choose a rock-solid structure. 
  • Create powerful calls to action. 

Use 20 proven strategies for creative copy.

  • Show the product in a new light. 
  • Use humor, wordplay, metaphors and contrasts. 
  • Turn weakness into strength. 

Make persuasion and psychology work for you. 

  • Learn the six proven principles of persuasion. 
  • Overcome the audience's objections. 
  • Exploit cognitive biases to nudge the audience into action. 

It’s the perfect introduction to copywriting today. Download your copy now.

©2018 ABC Business Communications Ltd (P)2018 ABC Business Communications Ltd

What listeners say about Copywriting Made Simple

Average Customer Ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    8
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    7
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

No Reviews are Available
Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Phil
  • Phil
  • 11-09-21

Got the book and the audio

If you are learning copywriting, this is a must. I own the book as well. The book adds value differently. But I was studying on the bus, so it made sense to get both. I love it, and it helps if you are going into this area of work. Very clear throughout.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 07-20-22

Easy listen for beginners

Very easy to listen to, the narrator is excellent. Very informative with loads of practical information for budding copywriters

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Amazon Customer
  • Amazon Customer
  • 04-02-22

Great book!

Very informative, easy to listen to and engaging. Lots of good practical tips and interesting content.