With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.

Looking for a way to achieve the most out of your communication skills and start influencing people to your advantage? Then follow this massive guide to elevate your persuasion game beyond the limits! Are you having conversations that are almost about to play out the way you want, but in the end they twist their direction at almost 180 degrees, and leave you with empty hands?

Tilman Fertitta, also known as the Billion Dollar Buyer, started his hospitality empire 30 years ago with just one restaurant. So he knows the challenges that business owners face, as well as the common pitfalls that cause them to go under. Over the years, he’s stayed true to the principles that helped him scale his business to what is believed to be the largest single-shareholder company in America, with more than four billion dollars in revenue. He’s also sole owner of the Houston Rockets. In Shut Up and Listen!, he shares the key insights that made it all possible.

Challenging times will come, but great leaders know how to lead their teams and emerge even stronger - prepare yourself now using this helpful guide to personal and professional success.  

Using his legendary ability to get to the root of human potential, Napoleon Hill digs deep to reveal how fear, procrastination, anger, and jealousy prevent us from realizing our personal goals. This long-suppressed parable, once considered too controversial to publish, was written by Hill in 1938 following the publication of his classic bestseller, Think and Grow Rich. Annotated and edited for a contemporary audience by Rich Dad, Poor Dad and Three Feet from Gold coauthor Sharon Lechter, this book is profound, powerful, resonant, and rich with insight. 

The forces of persuasion are all around us. What you might often consider a free choice is quite often the result of persuasion from one or any number of forces. Persuasion influences people to make decisions about what they buy, where they live, who they vote for, and who they love. Persuasion can change our views, change our acts, change our personality, and change our world. 

Celebrating the 75 anniversary of the original landmark bestseller How to Win Friends and Influence People, comes an up-to-the-minute adaptation of Carnegie’s timeless prescriptions for the digital age. Dale Carnegie’s principles have endured for nearly a century. Since its original publication in 1936, his timeless classic How to Win Friends and Influence People has gone on to sell 15 million copies. Now, introducing new listeners to Carnegie’s words of wisdom, comes How to Win Friends and Influence People in the Digital Age, a new guide for a new era.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts. 

Find your "critical 20%" and transform your time - and life - forever! The 80/20 principle - also known as the Pareto principle - is the well-verified observation that in business, economics, and life generally, about 80 percent of all results flow from a mere 20 percent of our efforts. In this thought-provoking and highly informative program, Richard Koch unveils the secrets to how this mysterious but practical principle actually works... how it is affecting your life right now... and how you can start using it to your advantage.

Dark psychology is the art and science of manipulation and mind control. It is the practice of using psychology to control others and persuade them to do things in your favor. Detectives, attorneys, and salespeople are some of the people who use dark psychology the most. These people are so focused to achieve their goal that they use these dark tactics to motivate and influence vulnerable people to get what they want. 

For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal. Start with No introduces a system of decision-based negotiation that teaches you how to understand and control these emotions.

The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....

Manipulation is the conscious act of causing someone to do a certain thing or act in a certain way. Manipulation is clever, skillful, and sometimes unscrupulous. Manipulation is not always a bad thing. Knowing that manipulation is happening is the first step towards ending it. By knowing the signs of manipulation, people can often stop it before it becomes a bad habit or a detrimental way of life. At the same time, understanding manipulation will help you to get better at it, if that is your goal.

 Manipulation can come at you in many forms, from a colleague or a partner to someone you don’t know. We are often pressured into making social changes in our lives. There is nothing wrong with that if you are the one to make the decision for the sake of your own wellbeing. If, though, someone makes you do something that you don’t want to do, then it has become a form of bullying. It can be difficult to stand up to bullies, at any age. 

Persuasion and Dark Psychology Secrets will show you that the art of persuasion is not evil, it’s just a tool. The deep study in the dark side of psychology will help you to master mental manipulation and body language.