Dr. Etchison is not your average dentist. A visionary leader, he combines marketing and business knowledge, clinical excellence, and leadership to create a thriving, growing practice - and he wants to share this special knowledge with you. It’s time to set off on a quest to implement systems that take your practice to the next level, inspire your team to greatness, and help you become the visionary leader who can transform your practice and your life.   

With very different and highly innovative business models, Dr. Peter Boulden and Dr. Craig Spodak are redefining the dental industry standard of care and the patient + dentist experience. On their podcast, Bulletproof Dental Practice, they provide insight on what it takes to be competitive in the age of Uber, Amazon, and corporate dentistry. Peter and Craig will help you build and realize your vision for a kick-ass practice that s not only successful, but also fulfilling.

Blogging is one of the easiest and most affordable ways to connect with potential patients and drive them to your practice. However, with literally hundreds of thousands of dental blogs out there, it takes more than just luck to attract readers. What you need is compelling, useful, and unique blog content that make you stand out from every other dentist out there. In easy-to-understand, step-by-step instructions, Blogging Hacks for Dentistry combines proven blogging techniques and consumer psychology to show you exactly how to create compelling blog content that will attract the readers you need to make your practice a success.

Every day, thousands of new websites are popping up. But with so many dental practice websites out there, there's a lot of competition for new patients. So what's the secret to getting more patients? By optimizing your website's copy. Engaging, persuasive web copy increases your chances that potential patients will find and visit your practice and gives you the best chance of boosting your dental practice's credibility, exposure, and revenue.

You're smart. You graduated dental school. But running a business isn't something you just automatically know how to do. Things can get out of hand quickly. Drew Hinrichs, CPA, and Barbara Stackhouse, RDH, MEd, have adapted the core principles of Mike Michalowicz's book Profit First and customized them for dental practice businesses. Profit First for Dentists addresses the specific financial challenges dentists face in their businesses. Using true stories of their clients, they pull back the curtain and share the steps to creating a highly profitable practice. 

All kinds of riches await you in Million Dollar Dentistry. In this audiobook, Gary Kadi, nationally acclaimed creator of NextLevel Practice, which has profoundly transformed dental practices across the United States, shares his extraordinary coaching methods. These are the very methods for which his clients pay six-figure fees. Now you can transform your own practice with Gary's unique approach.

If you're thinking about buying a dental practice, you must listen to this book. Thousands of dentists go through the process of buying a dental practice every year. Did they choose a good practice? Did they buy at the right price? Did they buy at the right time? The stakes are high to get the right answers to those questions. 

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.

Buy as many lattes as you want. Spend extravagantly on the things you love. Live your rich life instead of tracking every last expense with Ramit Sethi’s simple, powerful, and effective six-week program for gaining control over your finances. This isn’t typical advice from a money expert. In this completely updated second edition, Ramit teaches you how to choose long-term investments and the right bank accounts. With his characteristic no-BS perspective, he shows how to squeeze every hidden benefit out of your credit cards.

In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.

Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale. 

In How to Be a Great Boss, Gino Wickman and René Boer present a straightforward, practical approach to help bosses at all levels of an organization get the most from their people. They share time-tested tools that have worked for more than 30,000 bosses in every industry. You can learn to be a great boss - and dramatically improve both your organization's performance and your team's excitement about their work.

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

More and more dentists are signing up with dental insurance plans in the hopes that they will help bring in more new patients. The unfortunate part of this strategy is that corporate dental groups are leveraging their size and power in negotiating higher reimbursements. What are we as a group to do? For my practice, the answer to this question led me to discover a nearly unlimited and untapped market of fee-for-service patients who want and value their dental health but have a significant hurdle to coming in to see a private practice doctor.