Dr. Etchison is not your average dentist. A visionary leader, he combines marketing and business knowledge, clinical excellence, and leadership to create a thriving, growing practice - and he wants to share this special knowledge with you. It’s time to set off on a quest to implement systems that take your practice to the next level, inspire your team to greatness, and help you become the visionary leader who can transform your practice and your life.   

For years, Dr. Jerry Lanier, DDS, has wanted to write a book for dentists about exiting their dental businesses rich. And now that he has become an eminently successful entrepreneur, he has fulfilled that wish with the publication of The Entrepreneur Dentist. Dr. Lanier's book is for every dentist whose ideas of retirement have less to do with downsizing and more to do with travel and living the good life - with absolutely no concerns about money. Aspiring dental entrepreneurs will find Dr. Lanier's book thorough, accessible, and informative. 

With very different and highly innovative business models, Dr. Peter Boulden and Dr. Craig Spodak are redefining the dental industry standard of care and the patient + dentist experience. On their podcast, Bulletproof Dental Practice, they provide insight on what it takes to be competitive in the age of Uber, Amazon, and corporate dentistry. Peter and Craig will help you build and realize your vision for a kick-ass practice that s not only successful, but also fulfilling.

Blogging is one of the easiest and most affordable ways to connect with potential patients and drive them to your practice. However, with literally hundreds of thousands of dental blogs out there, it takes more than just luck to attract readers. What you need is compelling, useful, and unique blog content that make you stand out from every other dentist out there. In easy-to-understand, step-by-step instructions, Blogging Hacks for Dentistry combines proven blogging techniques and consumer psychology to show you exactly how to create compelling blog content that will attract the readers you need to make your practice a success.

You're smart. You graduated dental school. But running a business isn't something you just automatically know how to do. Things can get out of hand quickly. Drew Hinrichs, CPA, and Barbara Stackhouse, RDH, MEd, have adapted the core principles of Mike Michalowicz's book Profit First and customized them for dental practice businesses. Profit First for Dentists addresses the specific financial challenges dentists face in their businesses. Using true stories of their clients, they pull back the curtain and share the steps to creating a highly profitable practice. 

If you're thinking about buying a dental practice, you must listen to this book. Thousands of dentists go through the process of buying a dental practice every year. Did they choose a good practice? Did they buy at the right price? Did they buy at the right time? The stakes are high to get the right answers to those questions. 

More and more dentists are signing up with dental insurance plans in the hopes that they will help bring in more new patients. The unfortunate part of this strategy is that corporate dental groups are leveraging their size and power in negotiating higher reimbursements. What are we as a group to do? For my practice, the answer to this question led me to discover a nearly unlimited and untapped market of fee-for-service patients who want and value their dental health but have a significant hurdle to coming in to see a private practice doctor.

Dental practice owners and their teams often dream of growing a successful dental group or DSO. Then complexity sets in. Today, successful practitioners have to survive the world of business: marketing, messaging, HR, finance, compliance. It's a lot for any team to manage. DSO Secrets: The Ultimate Guide to Building Your Dental Empire uncovers those secrets. Whether your goal is to be a top clinician in a single practice or to build your own multi-practice portfolio, this book has the resources you're looking for.

Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.

All kinds of riches await you in Million Dollar Dentistry. In this audiobook, Gary Kadi, nationally acclaimed creator of NextLevel Practice, which has profoundly transformed dental practices across the United States, shares his extraordinary coaching methods. These are the very methods for which his clients pay six-figure fees. Now you can transform your own practice with Gary's unique approach.

Join Dr. Justin Short (The Lifestyle Practice) and Dr. David Maloley (The Relentless Dentist) as they seek answers to big questions from some of dentistry's titans. In a quest to discover what separates top performers from the average dental practitioner, Dr. Short and Dr. Maloley interview the biggest and best in the industry.

The sea change of convenience and immediacy that has overtaken our lives has also led to a tremendous gap between what professionals and patients believe to be quality care. This has propagated the tragic environment where almost everyone hates going to the dentist. In The Patient First Manifesto, Dr. Bryan Laskin explains the counterintuitive reasons why patients still complain in our offices everyday, and why patients drive doctors crazy (or at least drive them to drink too often).

You really can make a positive effective impact on your patients from start to finish by looking at your practice through the eyes of your consumer. The advice offered in Dental Image Branding is for the dentist, hygienist, office manager, and dental assistants. It takes a village to create an image and a consistent practice brand. Janice Hurley will show you how to avoid the biggest mistakes that drive away patients and how to optimize patient impact using the five senses: what patients see, hear, smell, taste, and feel.

In How to Be a Great Boss, Gino Wickman and René Boer present a straightforward, practical approach to help bosses at all levels of an organization get the most from their people. They share time-tested tools that have worked for more than 30,000 bosses in every industry. You can learn to be a great boss - and dramatically improve both your organization's performance and your team's excitement about their work.

This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.

Meditation makes you more productive because it lets you earn back time. For each minute you spend meditating, you'll earn around nine minutes back, as Chris Bailey - author of The Productivity Project and Hyperfocus - will show in this candid and counter-intuitive guide to the productivity benefits of meditation. 

One day, Lori Gottlieb is a therapist who helps patients in her Los Angeles practice. The next, a crisis causes her world to come crashing down. Enter Wendell, the quirky but seasoned therapist in whose of­fice she suddenly lands. With his balding head, cardigan, and khakis, he seems to have come straight from Therapist Central Casting. Yet he will turn out to be anything but.

In this highly listenable and provocative book, Dr. Jason Fung sets out an original, robust theory of obesity that provides startling insights into proper nutrition. In addition to his five basic steps - a set of lifelong habits that will improve your health and control your insulin levels - Dr. Fung explains how to use intermittent fasting to break the cycle of insulin resistance and reach a healthy weight - for good.

Russ Harris offers a surprising solution to low self-confidence, shyness, and insecurity: Rather than trying to "get over" our fears, he says, the secret is to form a new and wiser relationship with them. Paradoxically, it's only when we stop struggling against our fearfulness that we begin to find lasting freedom from it.

Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.