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Publisher's Summary

Dr. Etchison is not your average dentist. A visionary leader, he combines marketing and business knowledge, clinical excellence, and leadership to create a thriving, growing practice - and he wants to share this special knowledge with you. It’s time to set off on a quest to implement systems that take your practice to the next level, inspire your team to greatness, and help you become the visionary leader who can transform your practice and your life.  

In Dental Practice Hero, the listener will learn the systems Dr. Etchison used: 

  • To grow his startup to one million in collections the first year, and continue to grow 30 to 40 percent each year after to almost three million in just five years and still growing! And all out of five ops!  
  • To destress the day-to-day of running his practice so he could only do three days/week of clinical.  
  • To become the leader who influences practice culture so positively that practice growth becomes organic.  

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2017 Paul Etchison (P)2018 Paul Etchison

Critic Reviews

“Paul’s book has all the elements necessary to assess your practice as well as your life and make it exceptional. Most books written for dentists, are designed to provide some cheerleading, give you a few helpful nuggets to improve you practice, and then motivate you to sign up with their consulting services. This book, however, breaks down piece-by-piece every component of a highly functioning practice and provides the tools and insight to take your practice the highest level possible. You get ALL the nuggets needed to redesign your practice and in-effect create the life you desire. Thank you Paul for providing this book at a critical time when many dentists are scrambling to find the answers to an ever-changing field.” (Dr. Lance Pietropola)

What listeners say about Dental Practice Hero

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  • Overall
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Mechanical reader, but great book!

Not a lot of fluff, good information. Excellent applicable tips for practice ownership for new or existing practices.

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Dental office vs Medical Office

As a medical doctor I look to dentist to learn the pearls and pitfalls to obtain Great patient care to serve our patients better. Thank you Dr Etchison

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Really good book on dental marketing

The bits of wisdom here are amazing. These systems and guidelines for creating a solid patient experience and providing quality dental care are something that I believe any dentist can profit from learing.

The investment in this book is worth it

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Well done, engaging

This book gave simple, clear steps that could be followed and made sense. Many things that I hear dentists complain about were put into context in a way that shows easy ways to deal with and overcome them.

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So many great pearls of wisdom!

Loved this book. Great overview on systems, attitude, way to talk to patients and more.

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Excellent, down to earth, common sense for a dentist

Excellent overall flow and examples. I agree with most things he talked about and is a very good book for any dentist to read. Thoroughly enjoyed it!

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Amazing book with comprehensive blueprint!

I heard Dr. Etchison while on Dr. Dave Maloley’s podcast, in which Dr. M. highly recommended and vouched for this book. I decided that I would give it a try, and I was very impressed! Let me tell you, I have invested a LOT of money into good coaching, and this book had so many of the EXACT SAME pointers that I got from my high-paid coach! All for $15 instead! I am thinking that the author must have been in similar Mastermind groups or something as my coach. What a great book with dozens of very valuable secrets. HIGHLY recommend!

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Excellent read for a dental professional

Dr Etchison knocks this one out of the park with a wide spectrum of practical strategies to build one’s ideal dental practice. From dealing with patients to team members to clinical insights, he hits on it all. It would be impossible to read this and not pick up any pearls.

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Great read

Awesome book. Great practical pearls for running a practice. Definitely worth the read. You will find something to implement immediately

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Thumbs up

Great book. Information is stellar. The narrator sounds like artificial intelligence. Kind of annoying. Also the audiobook makes references of visuals that are not included. One page/diagram is included but I believe the hard copy contains visuals not shared on audible.