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Publisher's Summary

Do you want to know the modern approach behind the most successful businesses to apply it to your own company? Then keep reading.

Are you a start-up founder and need to know how to jump-start your product or services sales? Would you like to improve one or more aspects of how you operate your business to give it a competitive edge?

If you answered "Yes" to any of these questions, here's there is something very useful for you.

The successful businesses have the voting power of their customers behind them. These companies know what their customers want and follow a system to achieve their objectives. Sadly, not many companies understand this.

The highly coveted companies follow the process of design thinking. This enables them to work in collaboration with their customers in developing products or their employees if they seek to improve internal corporate processes. Also inherent in the process is the idea of design iteration where processes and systems are open to continuous improvement.

Design Thinking was made to guide you through this innovative philosophy so you can apply it within your work for a great outcome, even if you are new to this concept.

Here's a preview of this helpful book and what else you'll discover:

  • What design thinking is, how it works, and how it can benefit you
  • How to conduct research, the different approaches, and always asking "Why"
  • What you need to know about business strategy and customer experience design and how to implement them
  • Why designing for change is the most critical aspect in the process
  • And much more!

Design thinking is not a new idea. Companies like Apple and Amazon constantly apply the design thinking philosophy from developing new products to design services to serve their customers better. It is a time-tested strategy, and now you can apply it in your business to achieve spectacular outcomes.

This indispensable book will help you in understanding and making use of it.

©2020 Steven Branson (P)2020 Steven Branson

What listeners say about Design Thinking

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English Version is awful

This is a terrible audiobook, don't waste your time. It is not going to tell you information that isn't already blatantly obvious in the real world. The English translation is indecipherable and the script must have been converted using AI or some other faulty methodology. The grammar is painful to listen to. The reading is bland and robotic as well (maybe also AI?). Worst audiobook of its category on Audible. Wish I could get a refund.

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  • AC
  • 11-19-20

Not Authentic

This book cannot be an authentic version. The English is choppy and words used are inconsistent with the complex theories presented. I am getting a refund.

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  • Amazon Customer
  • 10-13-20

A hard listen

This audio book was hard to listen to. I can’t really fault the narrator and perhaps the author actually knows what they are talking about, but I can only describe the narrative as a diatribe.
Why does the author use such complex language when simple words and sentences would convey the message more clearly. Listening to this audiobook is like having a robot that knows every word in the English language, but has never spoken to a human, tell a story.

4 people found this helpful

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  • Paul Korir
  • 12-07-20

A mouthful

Badly written and obscure. While the author my have a point to make his writing is chunky and hard to follow. 20 words where 4 would suffice.

1 person found this helpful

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  • Anonymous User
  • 05-24-21

Too many examples explaining visuals

There are many examples of workshop tools. However, these would be explained way more effectively with visuals. This is not a great book to listen to. Maybe the written book is better

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  • Jay White
  • 08-06-20

Important!

I've gotten stuck about 1/4 of the way through this book. Now, part of that is my fault, but I'm an avid reader, and I bought this out of an intense interest in the subject...but it just hasn't kept my attention. That said, I do think it includes helpful insights on design thinking.

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  • Charles Lee
  • 01-02-22

Great book for designing

I'm looking to design my own product. this book give a lot of insight on how I can create and do thing successfully. Many steps and trails to perform to help create wonderful products.