• Design for How People Think

  • Using Brain Science to Build Better Products
  • By: John Whalen PhD
  • Narrated by: Mitchell Dorian
  • Length: 4 hrs and 43 mins
  • 4.7 out of 5 stars (28 ratings)

1 title per month from Audible’s entire catalog of best sellers, and new releases.
Access a growing selection of included Audible Originals, audiobooks and podcasts.
You will get an email reminder before your trial ends.
Your Premium Plus plan is $14.95 a month after 30 day trial. Cancel anytime.
Buy for $34.99

Buy for $34.99

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.

Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers.

  • Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience
  • Find out how your team - without any specialized training in psychology - can uncover critical insights about your customers’ conscious and unconscious processes
  • Learn how to immediately apply what you’ve learned to improve your products and services
  • Explore practical examples of how the Fortune 100 used this system to build highly successful experiences

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 John Whalen (P)2021 Upfront Books

What listeners say about Design for How People Think

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    20
  • 4 Stars
    7
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    16
  • 4 Stars
    2
  • 3 Stars
    3
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    14
  • 4 Stars
    5
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

No Reviews are Available
Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Alev Haddadieh
  • Alev Haddadieh
  • 07-14-22

Great framework

Thexperience put in a framework that one can apply. simplified yet lots of worki g experiences to support the framework. i have enjoyed.