adbl_ms_membershipImage_includedwith_altText_B076FLV3HT
adbl_ms_membershipImage_includedwith_altText_B076FLV3HT

1 audiobook of your choice.
Stream or download thousands of included titles.
$14.95 a month after 30 day trial. Cancel anytime.
Buy for $3.95

Buy for $3.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

The online marketplace is ever changing. A marketing tactic can be effective today and obsolete tomorrow. Email, however, keeps outperforming all the other marketing channels. Why is email so powerful? What makes it stay in power? It is easy to overlook email as a marketing channel. You may not find it trendy and exciting like Facebook. But it has key advantages over other channels.

Take a look at the demographics of popular social media platforms. Women use Pinterest the most while Snapchat is for the younger generation. On the other hand, almost everyone has an email address.

People willingly submit their email addresses, and they obviously expect to receive emails from you. The readiness of your subscribers naturally increases your conversion rates. If Facebook goes down, you lose your entire following.

Email marketing allows you to have your own subscribers. Use social media to boost your email list. Automated marketing technology keeps on improving steadily and that is why email marketing is so effective. Being able to customize a customer’s experience and send targeted content to consumers drives more conversions and sales for businesses.

Email personalization has greatly contributed to a rise in open and click-through rates. Marketing technology has made the otherwise tedious task of personalizing emails very simple.

©2018 Adidas Wilson (P)2018 Adidas Wilson

What listeners say about Email Marketing

Average Customer Ratings
Overall
  • 3 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    0
Performance
  • 3.5 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 2.5 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    2
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    4 out of 5 stars

Very Basic Introduction

The book is a very basic introduction to email marketing. The book provides some good basic principles need for email marketing. However, the book does not provide any definite tools or steps you need to take to actually get a email marketing campaign started. The book just talks about the virtues of email marketing and how to improve campaigns that you already have.

The content of the book is good, I just wish there was a lot more of it plus some definite steps on how to get a email marketing campaign started. Such as, use these tools, and pricing is generally like this, or these are tools you can put on your website to gather emails.

The narration was fine, nothing terrible, nothing special.

I received a copy of this book at my request, and have left a voluntary review.

1 person found this helpful