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Buy for $3.95
The online marketplace is ever changing. A marketing tactic can be effective today and obsolete tomorrow. Email, however, keeps outperforming all the other marketing channels. Why is email so powerful? What makes it stay in power? It is easy to overlook email as a marketing channel. You may not find it trendy and exciting like Facebook. But it has key advantages over other channels.
Take a look at the demographics of popular social media platforms. Women use Pinterest the most while Snapchat is for the younger generation. On the other hand, almost everyone has an email address.
People willingly submit their email addresses, and they obviously expect to receive emails from you. The readiness of your subscribers naturally increases your conversion rates. If Facebook goes down, you lose your entire following.
Email marketing allows you to have your own subscribers. Use social media to boost your email list. Automated marketing technology keeps on improving steadily and that is why email marketing is so effective. Being able to customize a customer’s experience and send targeted content to consumers drives more conversions and sales for businesses.
Email personalization has greatly contributed to a rise in open and click-through rates. Marketing technology has made the otherwise tedious task of personalizing emails very simple.
What listeners say about Email MarketingAverage Customer Ratings
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Very Basic Introduction
The book is a very basic introduction to email marketing. The book provides some good basic principles need for email marketing. However, the book does not provide any definite tools or steps you need to take to actually get a email marketing campaign started. The book just talks about the virtues of email marketing and how to improve campaigns that you already have.
The content of the book is good, I just wish there was a lot more of it plus some definite steps on how to get a email marketing campaign started. Such as, use these tools, and pricing is generally like this, or these are tools you can put on your website to gather emails.
The narration was fine, nothing terrible, nothing special.
I received a copy of this book at my request, and have left a voluntary review.
1 person found this helpful