-
Fanocracy
- Turning Fans into Customers and Customers into Fans
- Narrated by: David Meerman Scott, Reiko Scott, Byron Wagner - foreword
- Length: 8 hrs and 26 mins
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Buy for $24.50
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
-
Superfans
- The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
- By: Pat Flynn
- Narrated by: Pat Flynn
- Length: 5 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.
-
-
Big Meh
- By Ray on 01-10-20
By: Pat Flynn
-
The New Rules of Marketing & PR, 6th Edition
- How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
- By: David Meerman Scott
- Narrated by: David Meerman Scott
- Length: 18 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.
-
-
Excellent overview
- By Trevor Cole on 06-25-18
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
Another empty self important marketing book
- By GT on 01-25-20
By: Donald Miller
-
Life Force
- How New Breakthroughs in Precision Medicine Can Transform the Quality of Your Life & Those You Love
- By: Tony Robbins, Peter H. Diamandis, Robert Hariri
- Narrated by: Jeremy Bobb, Tony Robbins, Peter Diamandis, and others
- Length: 22 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Transform your life or the life of someone you love with Life Force - the newest breakthroughs in health technology to help maximize your energy and strength, prevent disease, and extend your health span - from Tony Robbins, author of the number one New York Times best seller Money: Master the Game.
-
-
Intresting, great information for the wealthy.
- By K. Smith on 02-19-22
By: Tony Robbins, and others
-
Marketing Lessons from the Grateful Dead
- What Every Business Can Learn from the Most Iconic Band in History
- By: David Meerman Scott, Brian Halligan
- Narrated by: Brian Halligan, David Meerman Scott
- Length: 3 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts.
-
-
Making marketing fun with the Dead
- By tru britty on 07-18-15
By: David Meerman Scott, and others
-
The End of Marketing
- Humanizing Your Brand in the Age of Social Media and AI
- By: Carlos Gil
- Narrated by: Carlos Gil
- Length: 6 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
The End of Marketing revolutionizes the way brands, agencies, and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this audiobook will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators, and find out how to build smarter paid-strategies.
-
-
Nothing new here
- By Sienna on 10-12-21
By: Carlos Gil
-
Superfans
- The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
- By: Pat Flynn
- Narrated by: Pat Flynn
- Length: 5 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.
-
-
Big Meh
- By Ray on 01-10-20
By: Pat Flynn
-
The New Rules of Marketing & PR, 6th Edition
- How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
- By: David Meerman Scott
- Narrated by: David Meerman Scott
- Length: 18 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.
-
-
Excellent overview
- By Trevor Cole on 06-25-18
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
Another empty self important marketing book
- By GT on 01-25-20
By: Donald Miller
-
Life Force
- How New Breakthroughs in Precision Medicine Can Transform the Quality of Your Life & Those You Love
- By: Tony Robbins, Peter H. Diamandis, Robert Hariri
- Narrated by: Jeremy Bobb, Tony Robbins, Peter Diamandis, and others
- Length: 22 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Transform your life or the life of someone you love with Life Force - the newest breakthroughs in health technology to help maximize your energy and strength, prevent disease, and extend your health span - from Tony Robbins, author of the number one New York Times best seller Money: Master the Game.
-
-
Intresting, great information for the wealthy.
- By K. Smith on 02-19-22
By: Tony Robbins, and others
-
Marketing Lessons from the Grateful Dead
- What Every Business Can Learn from the Most Iconic Band in History
- By: David Meerman Scott, Brian Halligan
- Narrated by: Brian Halligan, David Meerman Scott
- Length: 3 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts.
-
-
Making marketing fun with the Dead
- By tru britty on 07-18-15
By: David Meerman Scott, and others
-
The End of Marketing
- Humanizing Your Brand in the Age of Social Media and AI
- By: Carlos Gil
- Narrated by: Carlos Gil
- Length: 6 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
The End of Marketing revolutionizes the way brands, agencies, and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this audiobook will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators, and find out how to build smarter paid-strategies.
-
-
Nothing new here
- By Sienna on 10-12-21
By: Carlos Gil
-
Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- By: Donald Miller, Dr. J.J. Peterson
- Narrated by: Donald Miller, Dr. J.J. Peterson
- Length: 4 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
-
-
STORYBRAND
- By C.C on 12-14-20
By: Donald Miller, and others
-
Everybody Writes
- Your Go-to Guide to Creating Ridiculously Good Content
- By: Ann Handley
- Narrated by: Cynthia Barrett
- Length: 8 hrs and 44 mins
- Unabridged
-
Overall
-
Performance
-
Story
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.
-
-
I hope it’s just me that feels this way…
- By Home on 05-13-22
By: Ann Handley
-
Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- By: Joey Coleman
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
Coleman offers a system designed to dramatically increase customer retention and as a result, the bottom line. He identifies eight distinct emotional needs customers undergo during the 100 days following a purchase, whether it's as small as a new drink at Starbucks or as big as a house. If you can understand and anticipate these phases, you can use a myriad of techniques - in-person, email, mail, and video - to cement a long and valuable partnership.
-
-
Needs to have a downloadable PDF for the exercises
- By Anonymous User on 01-31-19
By: Joey Coleman
-
The Culture Code
- The Secrets of Highly Successful Groups
- By: Daniel Coyle
- Narrated by: Will Damron
- Length: 7 hrs and 13 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Culture Code, Daniel Coyle goes inside some of the world's most successful organizations - including Pixar, the San Antonio Spurs, and the US Navy's SEAL Team Six - and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation and explains how diverse groups learn to function with a single mind.
-
-
Best book you’ll read as leader and follower
- By J. R. Dembeck on 08-10-18
By: Daniel Coyle
-
The Practice
- Shipping Creative Work
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 5 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
-
-
Not a book - just a series of short affirmations
- By Colin Davis on 12-04-20
By: Seth Godin
-
Content Inc.: Completely Updated and Expanded Second Edition
- Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
- By: Joe Pulizzi
- Narrated by: Joe Pulizzi
- Length: 7 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.
-
-
Very much oriented to Boomers...
- By D Z E3 on 01-23-22
By: Joe Pulizzi
-
Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall
-
Performance
-
Story
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
-
-
Good content, but hated the constant sell
- By Pablo Alejo on 01-22-21
By: Donald Miller
-
All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
-
-
The essense of marketing has been defined.
- By Michael on 11-23-05
By: Seth Godin
-
Obsessed
- Building a Brand People Love from Day One
- By: Emily Heyward
- Narrated by: Lisa Flanagan
- Length: 5 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Emily Heyward founded Red Antler, the Brooklyn-based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day.
-
-
repetitive and dull
- By selo leno on 06-23-22
By: Emily Heyward
-
Traffic Secrets
- The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
-
-
Slow Down Bro!!!
- By Terence Fisher on 10-18-20
By: Russell Brunson
-
Who Not How
- The Formula to Achieve Bigger Goals Through Accelerating Teamwork
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dr. Benjamin Hardy
- Length: 5 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility - in your business and your life.
-
-
Valuable information - poor performance
- By LeAnn on 06-02-21
By: Dan Sullivan, and others
-
Be Your Future Self Now
- The Science of Intentional Transformation
- By: Dr. Benjamin Hardy
- Narrated by: Dr. Benjamin Hardy
- Length: 4 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Who is your Future Self? That question is the answer to all your life's questions. When you know who you want to be, then you know what you're going to do today. That answer directly impacts how motivated you are, and how you feel about yourself. Your Future Self will not be the same person you are today. They will see the world differently. They'll also be in a different world—a world with different cultural values, different technologies and different challenges. Dr. Benjamin Hardy will show you how to allow your imagined Future Self to be the driver of your current reality.
-
-
MORE ARTICLE THAN BOOK…
- By Carter Smith on 07-03-22
Publisher's Summary
A Wall Street Journal best seller
From the best-selling author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.
In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:
- MeUndies, the subscription company that’s revolutionizing underwear
- HeadCount, the nonprofit that registers voters at music concerts
- Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers
- Hagerty, the classic-car insurance provider with over 600,000 premier club members
- HubSpot, the software company that draws 25,000 attendees to its annual conference
For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
Critic Reviews
"Reiko and David have captured the essence of how organizations, small and large, can organize and amplify the passions of their best customers. It's not difficult, but it's not common either: by building personal relationships and thus doing better work. A breakthrough in clarity and simplicity." (Seth Godin, author of Tribes and This Is Marketing)
"Our customers are no ordinary customers; they are die-hard fans who bleed for us. They love calling themselves Spartans - they bear Spartan tattoos and share their experiences with family and friends, bringing hundreds of thousands of new Spartans to the brand each year. Fanocracy will teach you how to do the same for your business." (Joe De Sena, founder & CEO of Spartan)
"The world is not changed by people who sort of care. Or companies who sort of care. The world is changed by those who passionately, relentlessly care because your customers will too, and your brand becomes impossible to resist. Fanocracy shows how to change customers into fans, so your brand can change the world.” (Sally Hogshead, New York Times best-selling author and CEO of Fascinate®)
More from the same
What listeners say about Fanocracy
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- MMABobblehead
- 04-20-20
Good Info...VERY hard to listen to
After seeing David Scott speak at a live event, I was very excited to hear more. Davids enthusiasm on stage was alive and infectious. After being mesmerized by Davids stage presence and story telling, I couldn’t wait to get his latest release. After listening to the book, the end couldn’t come quick enough. I don’t want to be rude with a bad review, but I must say that the reading “performance” was not good. The reading of the book was monotone, slow, and it really took away from the content. It felt like a line for line script read. Although the information was good, there was a serious misstep by not hiring a professional narrator. I really wish that I loved this Audible book. I really wanted to give a glowing review. David seems like a great guy, too!Maybe for the next book, really give some consideration to letting a pro read the audible version. You still rock, David!
1 person found this helpful
-
Overall
-
Performance
-
Story
- Otto Gryschek
- 02-15-20
Content is awesome. Could not stand narration.
Please, just because you write a book doesn’t mean you have to narrate it. This book, despite having awesome content, will make you want to sleep. Exchanged it.
1 person found this helpful
-
Overall
-
Story
- K. Robinson
- 01-23-20
TMI, seriously!
The technical info was good, but it was too bogged down in personal stories* that felt a little too 1%. I don't think I can recommend this book to my business clients. Most of them just won't be able to relate to the authors.
*I don't want to know someone's underpants preference. Seriously!
1 person found this helpful
-
Overall
-
Performance
-
Story
- Amazon Customer
- 05-17-22
Hollow
Per usual David was awesome but the thesis of this book is nowhere near as on point as his previous works. Reiko is not a great narrator and I really didn’t understand any of her points. I literally took nothing away from her chapters. In fact after three of her chapters I ended up just skipping most of the rest of them after I listen to a little bit of each chapter. There’s just nothing in them no takeaways no action items nothing that you can use to actually improve your marketing or build your business.
-
Overall
-
Performance
-
Story
- Anonymous User
- 10-23-21
Inspiring and motivating
I identified that I am a fan of many businesses because of the passion I see in the team makes me feel part of a group of people with similar interests, with whom I feel identified and create a relationship of trust. I thought this only applied to "small" businesses but I understood that I can communicate with thousands while maintaining the proximity of a restaurant where I can sit in the Chef's Kitchen as in the story contained in the book.
Very entertaining stories, a good way to narrate and although it does not have a step by step, it gives very good ideas on how to generate fans for any business.
-
Overall
-
Performance
-
Story
- A Palm
- 06-19-20
Should have hired professional narrator.
As others have said, the narration was not done well and took away from the potential for the content.
-
Overall
-
Performance
-
Story
- Dr E
- 01-19-20
No matter your business, this book will help you serve your clients better
I love all of David’s books. But this one in particular is amazing. I couldn’t stop listening to it and have already read the kindle and listened to the audible version.
It’s well researched, incredibly written and narrated perfectly by both authors.
Every page is filled with tons of actionable advice, showing you why and how to build a fan base amongst your clients.
I highly recommend this book.
-
Overall
-
Performance
-
Story
- Amazon Customer
- 01-14-20
Another Great Book from an Author I Respect.
I respect David's work because he does not suggest trendy things, just because they are trendy. Instead he offers real-life, time-tested, lessons. Things you can use now, and in the future. Most cost little or nothing except your time. Sometimes I learn new things, like here, other times, I am reminded of common sense things I forgot.
He brings both experience and objective theory to the work that make sense to me. One in particular was proximity: personal space, public space and everything in-between. Already, this has caused me to re-think the way I do some of my social media work.. There are other lessons, I know I will go back to.
I own other titles of David's. I have bought them all including multiple editions of "The New Rules..." I re-listen to it a few times a year and continue to pick up new ideas.
My only criticism: I want more: More stories, and more examples.
Whether you are a social media professional, small business owner, or work in a division of a large company, I think you will find some nuggets that will make your peers think, "Hey that was a good idea."
-
Overall
-
Performance
-
Story

- Charlie Hunt
- 04-18-20
Fantastic book
This was a great book and can be used in not only marketing strategy but building a powerful brand. Fanocracy has been added to my toolkit. Cheers David and Reiko!
-
Overall
-
Performance
-
Story

- eva
- 04-08-20
Very general
Too general anecdotal stories. I felt like nothing new and nothing really easily applicable to business life
-
Overall
-
Performance
-
Story

- alex sykes
- 02-04-20
Wonderful continuation of his philosophy
Big fan of David, his work is awesome and his case studies are well thought and socially relevant.
It’s great to see (hear) Reiko’s perspective, I look forward to the next chapter.
I highly recommend this for anyone looking to improve there business... and possibly a new way of life?!?
-
Overall
-
Performance
-
Story

- lauren neko
- 04-19-20
Dual narration - great mix!
Great content and delivery. Loved the change over of narrator. Made it far more compelling!