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Franchise Your Business  By  cover art

Franchise Your Business

By: Mark Siebert,John Leonesio - foreword
Narrated by: Al Kessel
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Publisher's Summary

Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever-franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising.  

Learn how to:

  • Evaluate your existing businesses for franchisability
  • Identify the advantages and disadvantages of franchising
  • Develop a business plan for growth on steroids
  • Evaluate legal risk, obtain necessary documents, and protect intellectual property
  • Create marketing plans, build lead generation, and branding for a new franchise
  • Cultivate the franchisee-franchisor relationship
©2016 Entrepreneur Media, Inc. (P)2018 Gildan Media

What listeners say about Franchise Your Business

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    5 out of 5 stars
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Detailed instructions

I was impressed by the detailed instructions that were given in this book. The authors took all the elements of starting a franchise and gave a new franchisor many things to consider that they may not have thought about originally. I listened to two books, and by far this was the best.

1 person found this helpful

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Lots of valuable, detailed info... but beware.

Overall, this was a great first introduction to becoming a Franchisor. It's well worth the price (or credit), even as a Canadian. However, you should know that the author is directly connected to the iFranchise company. Which means, this can sometimes come across as a 13hr commercial for their consulting business. Still, they do a good job with the book. After finishing, you will know whether your particular business model is suitable to be franchised, rough developments costs, the direction you should head, where to begin and who to enlist for help. Knowing this info will save you a lot of time, hassle and money, that's for sure. It also does a good job of telling it like it is, pitfalls and all - tempering expectations.

It's a smart play by iFranchise. As a company that offers their services worldwide, the book essentially prequalifies prospective clients quite thoroughly for them. But it goes both ways - as you'll also know what to look for in a good franchise consultant - one that will help you grow as a franchisor, step by step - safely and with as little risk as possible. Win win... yes, but not cheap.

Why not 5 stars? Mostly due to the "wolf guarding the henhouse" scenario. ie. be cautious if you decide to deal with iFranchise directly and perhaps check out their competitors too. There are a few other minor nitpicks: one being the heavy use of "she" throughout the entire audiobook. ... which, being male, kept throwing me. Why not use "he or she", "they", "someone", "them" or "you"... where gender isn't identified? There's also a glossary at the end. It's only 3-ish mins, but pretty much useless in audio format. And there's no PDF document either - where some diagramed flow charts, written bullet points, summaries and lists would've been highly appreciated. None of these are deal breakers though.

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Please Re-Record

Some great content. A little bit of repetitive common sense down talk. But please please re-record this book with a different narrator. My wife said she thought I was listening to a 1980s speak and spell toy. Best analogy I can provide.

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  • Anthony F.
  • 12-27-20

A good insight into franchising your business.

Good narration and valuable information on franchising as a franchisor. Well worth a listen.

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  • Kerryn Moffat
  • 01-13-19

best book on franchising. covers it all.

Very happy with this book. I shall reread it several times. Thorough content. Comprehensive . Step by step it covers all aspects for your complete consideration.

1 person found this helpful