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Publisher's Summary

From Mike Michalowicz, best-selling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.

Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.

In his new marketing book, Mike Michalowicz offers a proven, no-bullshit method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:

  1. Does it differentiate?
  2. Does it attract?
  3. Does it direct?

Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers - the long-anticipated answer to the defining business challenge of our time.

This audiobook includes a downloadable PDF containing charts, marketing tools, Get Different experiment sheets, and more.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

©2021 Mike Michalowicz (P)2021 Penguin Audio

Critic Reviews

"If you fail to fascinate your consumer, you'll quickly be forgotten and fail. So, how to stand out in a crowded and distracted marketplace? In this book, Michalowicz nails the answer: Get different." (Sally Hogshead, author of Fascinate)

“Michalowicz turns the mysterious art of marketing into a series of simple steps. Read this book to set yourself apart from the crowd and grow your business.” (Jeff Walker, number one New York Times best-selling author of Launch

“You will discover the steps you must take to be successful in all your marketing efforts.” (Ryan Deiss, author of The Invisible Selling Machine)

What listeners say about Get Different

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Not enough for a Michalowicz book

When I became aware of this new book by Mike, I downloaded it straight away, no questions asked. Mike has previously delivered tremendous value with every book I got. No pitch needed. He has put together original ideas into concepts, that can easily be labeled as lifechanging to anyone that bothered to act as prescribed.

Therefore - fair or not - my excitement and expectations for a new Michalowicz book are unreasonably high, For any average writer this would be considered a good book. It delivers reasonable value for a small entrepreneur, that is uninformed about sales, marketing and promotion in this day and age. However, there is no Michalowicz style original idea in this book. Non of the "golden" eyeopeners, that he has been able to deliver with previous books. It does not rank with works of the likes of Donald Miller, Allan Dip or Cialdini in the field of marketing and sales.

If you are at the very beginning for your journey into persuasion and trying to capture attention for your products and services, this a good starting point and certainly a fair return for your money and time. If you are hoping for a Michalowicz style value-bomb, you will be disappointed. Personally I'm also not a big fan of Mike going more and more comedian.

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What a great book right from the get-go.

I love this book because it hits you right between the eyes. Get It Now!

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Always helpful and inspiring

I love listening to Mike’s audiobooks because they are instantly captivating (and that’s saying something because I have a very short attention span). You can really feel his passion for what he’s teaching. His books have inspired me many times over the past several years—I’ll listen to each audiobooks several times. Profit First, Pumpkin Plan, and now Get Different are my top 3 favorites, and I’m glad I listened to them in that order. I found myself pausing this audiobook as I thought of ideas and made notes of my “Get Different” plans. And I feel like the ideas apply to businesses of all shapes and sizes (I’m just a one-woman business, but it’s really helped me inspire me). Thank you, Mike!

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This Plus The Pumpkin Plan

has changed the way I see my business. Results to follow are going to be exciting

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Thanks Mike!

Hi Mike, I like that you read your own books. You can really tell your passion on the subject. Thanks, DAD.

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WOW!!

Whilst I struggled a bit through the early chapters the tension and energy seriously ramped up by chapter 4 and just kept on climbing all the way to the end. By FAR the best marketing book I have ever read and is exactly what I was looking for - something different that is totally 100% actionable! Also loved the many case studies included. It is impossible to regret buying this book .. I know it will have impact on my business, even if the the first 9 experiments I run will be failures. I have now also purchased the Kindle version so I can easily refer back to the key points that were made. Now that I have some tools to work with I just have to dig up ideas to test.
Finally, I also very much enjoyed the passion with which Mike delivered his book to my airpods!

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Another great book from Mike

Mike writes some of the best books out there for entrepreneurs and his audio books are infused with his humor. Make sure you download all the graphics so you can follow along as he references them.

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great book

one of my favorites he has written so far. have it on audible and hardcover

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PERFECT for the entrepreneur or business owner

In a world of sameness, this book will help you easily generate ideas to separate yourself from everyone else. My biggest takeaways: feeling comfortable with the idea that I don't have to do my business just like everyone else does and helps polish the skills to develop marketing that is outside the box! Thanks Mike!

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solid modern marketing summary for 2010

love the books and real work application, and he is very entrusting in the process

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  • jeff brown
  • 10-19-21

Awesome Book, LOVED IT

It certainly gets you thinking, full of great ideas to thinking outside the box. I've now got a notepad filled with To Do's and opportunity ideas to work on.

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  • Chris Vaughan
  • 12-14-21

Inspiring, informative and powerful

Mike has absolutely hit the nail on the head, yet again, with this book. The powerful stories, the passion and knowledge shared has inspired me as I plan to more my business forward again in the new year and launch a new service I haven’t been able to offer my clients previously.

A must read for anyone in business.

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  • Mr. J. A. Ball
  • 12-01-21

I got some value here but not as much as expected

I'm a big fan of Mike Michalowicz. I loved Profit First and regularly gift it to my business owning clients. I've had Mike as a guest on my podcast. Clockwork was also great and Fix This Next was helpful too.
For me, this was not the best and not what I was expecting. I struggled to find what I could apply to my own business other than a few key principles which were not so different. The main thing I took away is that different is better than more of the same marketing. I just didn't feel I needed a whole book for that message.
I feel confident there are many business owners who will benefit from Get Different and maybe my problem is that I hoped it would be more relevant to my kind of business but this is probably not a book I'll be gifting to my clients or strongly recommending. Sorry Mike, I know how much work has gone into this but I also know you appreciate honesty feedback.

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  • Amazon Customer
  • 11-02-21

Excellent quality ideas

Fantastic and simple, excellent ideas and thought provoking snips of other people's successes and learning experiences.

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  • Granger
  • 10-15-21

Amazingly Different

Mike yet again gives advice, guidance, and direction in his fun, humorous and passionate style. This time it’s on marketing, the thing all small business owners hate. It’s eye opening and actionable. Very much worth the listen over and over again and then doing… action speaks loader than words!
Thanks Mike.

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  • Michael Shilling
  • 10-08-21

Mad Covid Purple Cow

Performance artist Mike Michalowicz discusses his marketing failures and references downloadable sheets to fill out.
Having Mike in my ear never fails to inspire me to create awesome nonsense to help grow my business.

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  • Chris
  • 09-28-21

Mike's personality is the best seller

I love Mike narrating his books. he's awesome, such a character, highly recommend the book and the system. I've just finished my first listen and now will sit and do a second to implement it

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  • Anonymous User
  • 09-25-21

Another Masterpiece by Mike

Mike delivers another entertaining and very practical book with many great tips for any business. Mike I had to grow up to grow my business but I definitely work on being different every day. Thank you and can’t wait for the next book.

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  • David J. Jereb
  • 12-12-21

So many ideas from this book

This was great. Fun, easy to listen to and full of great ideas. I don’t need to market for clients, I need to market for team members. We have a shortage of health professionals where I am and this has really boosted my plans.
So good I’ll probably buy the physical book too. Thanks Mike M.

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  • Anonymous User
  • 10-05-21

Time to get different

Love this simple framework! As always MIke gives great insights and takeaways that can be actioned immediately. Love it!