adbl_ms_membershipImage_includedwith_altText_B076FLV3HT
adbl_ms_membershipImage_includedwith_altText_B076FLV3HT

1 audiobook of your choice.
Stream or download thousands of included titles.
$14.95 a month after 30 day trial. Cancel anytime.
Buy for $13.99

Buy for $13.99

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.

But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give.

John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books.

Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone - from mail clerk to managing director - can master the magic of Giftology with these and more:

  • Mastering reciprocity, the hidden bottom line booster
  • Laser-targeting whom to give a gift and when to use thrift
  • Uncovering your client's inner circle and becoming part of it

Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.

©2016 John Ruhlin (P)2016 Podium Publishing

What listeners say about Giftology

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    778
  • 4 Stars
    116
  • 3 Stars
    55
  • 2 Stars
    13
  • 1 Stars
    12
Performance
  • 5 out of 5 stars
  • 5 Stars
    690
  • 4 Stars
    96
  • 3 Stars
    35
  • 2 Stars
    5
  • 1 Stars
    4
Story
  • 4.5 out of 5 stars
  • 5 Stars
    644
  • 4 Stars
    105
  • 3 Stars
    40
  • 2 Stars
    16
  • 1 Stars
    12

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    2 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    2 out of 5 stars

Great concept but left me wanting more

This book helped me to think harder about gifting and the positive byproducts associated with giving a quality gift, but it felt like mostly a promotion for his company.

I would have liked to have seen different and more gift examples... in the whole book he only mentions about 10 gifts that he and his partners have used. Also, the continual mention of bonus info if I go to his site and download the resources felt manipulative.... i bought the damn book so give me the info without jumping through hoops.

I like the idea, but overall it was lacking actionable steps and resources to make the process of "giftology" easy to implement.

I do not recommend this book.

11 people found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    2 out of 5 stars

Has one beautiful sentence

The idea is amazing and the anecdotes are somewhat inspiring, but sadly, there isn't that much that goes into the concept. The whole book can be comprehensively summarized in pretty much two or three sentences.

13 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    1 out of 5 stars

Too promotional

The book keeps referencing his online website for content that should have been included in the audiobook

4 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

No bonus but an okay story of gift experiences

I found it to be a somewhat interesting story, but nothing overly exciting. There is value in the content but the author is short on details and rather sends you to his website for "bonus information" about 10 times throughout the book. I actually went looking for this promised bonus information, and after having to register for the newsletter, unfortunately couldn't find it. I feel a bit cheated.

4 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Not what I expected but still liked it

This is more of a guided manual for what to do to impress your clients if you are a large corporation or dealing with clients that spend an absorbent about of money with your brand. But the message was still good and I still liked the book

1 person found this helpful

  • Overall
    2 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    1 out of 5 stars

This book was a very long advertisement for the office Co.

As a sales person of over 20 years I was hoping to glean valuable information from this book about giftgiving to clients. I was disappointed. It seems to have very little valuable information and be mostly a book pointing to the author’s Co. that is a gift service company that companies can hire. I found that it did not answer some very basic questions like, “what if your company does not want to pay for gifts? Should the sales rep? Would that make them personal rather than business gifts? Could they be a tax write-off?”, Or “What if you are in a regulated industry that does not allow gifts? Are there ways around it?“, I have run into both of these scenarios over the years and this book provided no valuable information for some of those basic questions. I think this information could have been compiled into a small pamphlet. It’s not really worth the read. I like the concept of giftgiving and the author is creative. However, I did not find his book to be useful, and the sales pitch for his company at the conclusion let me know the underlying purpose of the book.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Giftology is a 10

Giftology is filled with great perspective on how gifting and the world of business truly works. The most common practices are not the most effective. Check out this book and learn from John Ruhlin the truth about this lost art.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Excellent!

Love the content! Examples given were great and explained well. Quick read with lots of very helpful tips.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Amazing Book!

The narrators voice is pleasant!

The content is very practical and extremely valuable. It's an area of marketing that most don't consider. I highly recommend!! I'll make it a point to read this book as often as possible.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Learn to give to receive.

The narration is enjoyable to listen to. The chapters are cohesive and the ideas are easy to understand and implement. I like the bonus content and the personal stories to help understand the ideas presented in the book. Giving gifts in gratitude will give more back than can ever be gained through marketing!

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Joe
  • Joe
  • 06-29-19

if you're in business this is a must read.

I really enjoyed this. simple straight forward account of John's strategy for gifting. I would thoroughly reccomend reading it.

1 person found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    1 out of 5 stars
Profile Image for DJ
  • DJ
  • 12-14-20

Self-Serving Bore

"You can gift people in this scenario, this scenario and that scenario."
"Quality gifts are best".

<Insert stories of transformation before-after> akin to: "Before I sent gifts my life wasn't worth living, now that I send gifts I have a beautiful wife and a successful business".

"And by the way, I have a business that does gifting as a service!"

I usually applaud anyone who takes the time and energy write a book, but this is a totally self-serving one, extremely thin on usefulness beyond "sending quality gifts works".

For a good book on this topic with practical, useful information see How To Get A Meeting With Anyone by Stu Heinecke.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Ian clevett
  • Ian clevett
  • 11-20-18

must read for customer service

when you need ideas on changing your businessee culture. nothing beats this book for gaining ways to look after your clients and service them better

Sort by:
Filter by:
  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars
Profile Image for D V.
  • D V.
  • 12-24-21

Give people nice things

A few good tips on creating memorable gifts, but seemed somewhat repetitive.

The suggested gift price range would cause a lot of issues here in Australia, so check your employers policies and regulations first.

I didn’t love it, but it’s got me thinking about what I can gift people.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Wedzerai
  • Wedzerai
  • 02-13-21

Great book!!

Super duper ultra javolta exceptionally insightful book!!
Thank you for sharing this concept... I never had anyone teach me how to give before... this was so eye opening! 👌🏿

  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    1 out of 5 stars
Profile Image for W*BvK
  • W*BvK
  • 11-26-18

Read With A Grain of Salt

Though interesting and has some merit. Read with a grain of salt.

Many major companies have corporate governance policies that executives cannot accept expensive gifts. Note the Royal commission into Doctors gifts in Australia. It became illegal to do some of the things in this book.

Gifts with a corporate logo in Australia are tax deductible whilst gifts without and are expensive attract Fringe Benefits Tax. In the USA you will remember (one of our customers) Oprah had problems with TAX on cars that she gave away.

A Well stated book but pushing his company a little too much. John is correct in that one should show appreciation to Customers, Staff and Suppliers. I do it all the time, but things that do not elicit a Fringe Benefits Tax. nor compromise corporate policy. And not often,

A lot of major Blue chips do not allow executives to accept extravagant gifts.
You can do well with inexpensive gifts that have meaning. example the Pixel3 Shirt. Its a collector's item.

If I bought my wife a single rose, she appreciates it, If I bought a dozen, she becomes suspicious.

Check corporate governance policies before investing.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 09-13-18

Very inspiring listen

I love this audiobook because it is very well written and presented. The idea of gift giving is something I haven't thought much about until now. I highly recommend it!