• Giftology

  • The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention
  • By: John Ruhlin
  • Narrated by: Drew Birdseye
  • Length: 2 hrs and 8 mins
  • 4.7 out of 5 stars (1,057 ratings)

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Publisher's Summary

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.

But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give.

John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books.

Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone - from mail clerk to managing director - can master the magic of Giftology with these and more:

  • Mastering reciprocity, the hidden bottom line booster
  • Laser-targeting whom to give a gift and when to use thrift
  • Uncovering your client's inner circle and becoming part of it

Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.

©2016 John Ruhlin (P)2016 Podium Publishing

What listeners say about Giftology

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Great concept but left me wanting more

This book helped me to think harder about gifting and the positive byproducts associated with giving a quality gift, but it felt like mostly a promotion for his company.

I would have liked to have seen different and more gift examples... in the whole book he only mentions about 10 gifts that he and his partners have used. Also, the continual mention of bonus info if I go to his site and download the resources felt manipulative.... i bought the damn book so give me the info without jumping through hoops.

I like the idea, but overall it was lacking actionable steps and resources to make the process of "giftology" easy to implement.

I do not recommend this book.

11 people found this helpful

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Has one beautiful sentence

The idea is amazing and the anecdotes are somewhat inspiring, but sadly, there isn't that much that goes into the concept. The whole book can be comprehensively summarized in pretty much two or three sentences.

13 people found this helpful

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Too promotional

The book keeps referencing his online website for content that should have been included in the audiobook

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No bonus but an okay story of gift experiences

I found it to be a somewhat interesting story, but nothing overly exciting. There is value in the content but the author is short on details and rather sends you to his website for "bonus information" about 10 times throughout the book. I actually went looking for this promised bonus information, and after having to register for the newsletter, unfortunately couldn't find it. I feel a bit cheated.

4 people found this helpful

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This book was a very long advertisement for the office Co.

As a sales person of over 20 years I was hoping to glean valuable information from this book about giftgiving to clients. I was disappointed. It seems to have very little valuable information and be mostly a book pointing to the author’s Co. that is a gift service company that companies can hire. I found that it did not answer some very basic questions like, “what if your company does not want to pay for gifts? Should the sales rep? Would that make them personal rather than business gifts? Could they be a tax write-off?”, Or “What if you are in a regulated industry that does not allow gifts? Are there ways around it?“, I have run into both of these scenarios over the years and this book provided no valuable information for some of those basic questions. I think this information could have been compiled into a small pamphlet. It’s not really worth the read. I like the concept of giftgiving and the author is creative. However, I did not find his book to be useful, and the sales pitch for his company at the conclusion let me know the underlying purpose of the book.

2 people found this helpful

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Not what I expected but still liked it

This is more of a guided manual for what to do to impress your clients if you are a large corporation or dealing with clients that spend an absorbent about of money with your brand. But the message was still good and I still liked the book

1 person found this helpful

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Very insightful for business reciprocity

Overall I listen to this book In one run and it was good insights on creating and maintaining good relationships

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Great read

I enjoyed the book. It provided examples, concepts, & practical guidance to help the audience grasp a new way of thinking about gifts. It will be helpful in my professional life but very impactful in my personal life.
The readers voice was pleasant, pitch & tone ideal. The book was a nice short read that left me wanting to know more.

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Life changing advice

Lifelife changing advice. I already started implementing it in my small business without standing results. Multi million dollar clients are blown away with simple gifts of kindness because this is not the industry standard yet.

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Amazing!

revolutionizing the way we show gratitude to those we love. this will help up your gifting game

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  • Joe
  • 06-29-19

if you're in business this is a must read.

I really enjoyed this. simple straight forward account of John's strategy for gifting. I would thoroughly reccomend reading it.

1 person found this helpful

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  • Anonymous User
  • 06-14-22

Powerful insights into the art of gifting

This is a very actionable book for anyone in B2B sales and in influencer relations. Definitely trying this out with our next campaign!

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  • DJ
  • 12-14-20

Self-Serving Bore

"You can gift people in this scenario, this scenario and that scenario."
"Quality gifts are best".

<Insert stories of transformation before-after> akin to: "Before I sent gifts my life wasn't worth living, now that I send gifts I have a beautiful wife and a successful business".

"And by the way, I have a business that does gifting as a service!"

I usually applaud anyone who takes the time and energy write a book, but this is a totally self-serving one, extremely thin on usefulness beyond "sending quality gifts works".

For a good book on this topic with practical, useful information see How To Get A Meeting With Anyone by Stu Heinecke.

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  • Ian clevett
  • 11-20-18

must read for customer service

when you need ideas on changing your businessee culture. nothing beats this book for gaining ways to look after your clients and service them better

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  • D V.
  • 12-24-21

Give people nice things

A few good tips on creating memorable gifts, but seemed somewhat repetitive.

The suggested gift price range would cause a lot of issues here in Australia, so check your employers policies and regulations first.

I didn’t love it, but it’s got me thinking about what I can gift people.

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  • Wedzerai
  • 02-13-21

Great book!!

Super duper ultra javolta exceptionally insightful book!!
Thank you for sharing this concept... I never had anyone teach me how to give before... this was so eye opening! 👌🏿

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  • W*BvK
  • 11-26-18

Read With A Grain of Salt

Though interesting and has some merit. Read with a grain of salt.

Many major companies have corporate governance policies that executives cannot accept expensive gifts. Note the Royal commission into Doctors gifts in Australia. It became illegal to do some of the things in this book.

Gifts with a corporate logo in Australia are tax deductible whilst gifts without and are expensive attract Fringe Benefits Tax. In the USA you will remember (one of our customers) Oprah had problems with TAX on cars that she gave away.

A Well stated book but pushing his company a little too much. John is correct in that one should show appreciation to Customers, Staff and Suppliers. I do it all the time, but things that do not elicit a Fringe Benefits Tax. nor compromise corporate policy. And not often,

A lot of major Blue chips do not allow executives to accept extravagant gifts.
You can do well with inexpensive gifts that have meaning. example the Pixel3 Shirt. Its a collector's item.

If I bought my wife a single rose, she appreciates it, If I bought a dozen, she becomes suspicious.

Check corporate governance policies before investing.

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  • Anonymous User
  • 09-13-18

Very inspiring listen

I love this audiobook because it is very well written and presented. The idea of gift giving is something I haven't thought much about until now. I highly recommend it!