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Go for No!
- Yes Is the Destination, No Is How You Get There
- Narrated by: Richard Fenton
- Length: 1 hr and 33 mins
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Publisher's Summary
In a world inundated with sales books on getting to yes, this audiobook recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success.
Go for No! chronicles four days in the life of fictional character Eric Bratton, a call-reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn't belong to just anyone! It belongs to him...a wildly successful, 10-years-in-the-future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure.
Through the dialogue of the two main characters, the authors have fashioned an entertaining story to present the key concepts essential to sales success. Listeners learn:
- What it takes to outperform 92 percent of the world's salespeople
- That failing and failure are two very different things
- Why it's important to celebrate success and failure
- How to get past failures quickly and move on
- That the most empowering word in the world is not yes...it's NO!
Written to be intentionally short and to the point, Go for No! is a quick, fun listen with valuable lessons that can change the way you think, sell, and live!
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What listeners say about Go for No!
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Andrew Stotz
- 05-21-15
Awesome
Straight to the point, been selling for years and this opened up a new world!
8 people found this helpful
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Performance
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- lindsey
- 04-06-16
Eye opener!
This book has definitely opened my eyes. I should not be afraid of the word No. I am on my way to great things.
5 people found this helpful
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- Jaime Vizcarrondo
- 04-07-16
Yes!
This was the book I needed. After finishing it, I imagined myself meeting the future me, then the past me, and I understood it. I think if I was the future me, I'd hug me too. Great imagination used and it'll fire you up!
3 people found this helpful
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- pat
- 05-28-15
Most definitely "Outside the Box" thinking.
What made the experience of listening to Go for No! the most enjoyable?
Listening to "Go for No" gives one a whole new perspective on selling. With the accepted way of thinking "Go for numbers you will get your quota", it holds one back from their best. Getting a set amount of "NOs" pushes one beyond the bare minimum and settling for just meeting your quota.
What did you like best about this story?
It was very easy to listen to.
Any additional comments?
One of the better books on selling. Gives one a whole new perspective on getting a NO. It takes the pressure off of talking to a prospective customer.
7 people found this helpful
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- Tyson
- 03-13-17
Not What I expected
What could have made this a 4 or 5-star listening experience for you?
More information
What do you think your next listen will be?
not sure
What did you like about the performance? What did you dislike?
performance was fine just didn't have much content. But I guess with only an hour of listen time what can I expect.
You didn’t love this book... but did it have any redeeming qualities?
It had a couple of suggestions that were good
2 people found this helpful
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- Elexus
- 05-29-15
love the lesson to be learned
stick with it. the first third of the book is hard to follow and made me want to put it down but you hit that ahha moment and it was all necessary! lesson kicks ass
8 people found this helpful
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- Michael
- 02-07-15
Do the numbers and get to yes quicker
At first I thought this story 'sucks'. Then it started to get interesting. Richard Fenton's voice is a little annoying but no more than normal people. The story moves along quiet nicely and it is only about 90 minutes long so not hard for the commute home. The basic premiss is:
If you push your prospect till they say no then perhaps you have done all you should of. This might take hundreds of cold call rejections but you will not get to the yes unless you go through the no's. If you are in a sales and the client saids yes, don't just shut up, push a little harder to get much more. Not bad sales sense but you still have to go through being rejected.
Get over it and get on with getting those no's.
2 people found this helpful
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- MissOldSoul
- 05-28-15
Good Stuff!
Short, sweet, and to the point. This book makes you see things differently in a simple, yet powerful way!
4 people found this helpful
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- Tom
- 01-18-21
Long winded
If you’re left brained, get to the point kind of person, this book is very long-winded - the point can be summarized in one page.
If you enjoy stories and the imaginary with tidbits of pointers here and there this may be a good read for you.
1 person found this helpful
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- Clay Williams
- 03-09-19
one of my best reads yet!!!
I dont usually write reviews but this book was one of the best motivational books I've read in along time..
1 person found this helpful
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- Baby.M3
- 03-19-17
Amazing
What a wonderful book, I realised that I'm now the 10 year future me and the amount of no's I have had in the least 10 years is now why I am where I am today.
An amazing book to listen to, didn't feel like a drag, would diffently recommend, I'm going to continue going for no.
4 people found this helpful
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- Balgies
- 08-10-16
A Simple and Powerful Message
I hesitated a great deal before buying this audiobook. Would it be worth it?
It is a fantastic little book with a simple and clear message. Our relationship with failure is the wrong way around. While this is a message that most of us have begun to hear I found that it was delivered exceptionally well in this book.
It is one thing in theory and another thing in practise. This book though will be the constant reminder that I return to as I make the teaching into a stable practise in my own life.
Others disliked the story format, I however, thoroughly enjoyed it. Nothing will stick in the mind more than a good story and trust me this is one teaching you will definitely want to stick.
It was definitely worth the money.
3 people found this helpful
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- Amazon Customer
- 06-18-22
Great book, very inspirational
Was recommended to me and this book did not disappoint. Very inspirational book with a completely different way of viewing success and how to approach it.
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- Adam Murphy
- 04-19-22
Hugely recommend this one.
It’s short, punchy and very relevant. Delivered really well on audio .. would recommend this book to anyone in sales/Network Marketing.
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- CG
- 04-11-22
Kind of weird but value was there
Very strange book to be honest but it’s only an hour so was worth it. The takeaway is quick and to the point, would recommend but be warned, it’s weird
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- Ginika Fotofili
- 03-18-22
Easy listening
Very easy to listen to. Took a while for me to understand the principle of going for no, but it became very clear by the end.
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- Brendan Quinn
- 09-18-21
brilliant but different to what I expected
this isn't like a lot of other books about having success in business, it has a different approach but it gets its message across very well, if you are in network marketing then in my opinion you have to read or listen to this book
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- MR D Shukla
- 07-15-21
what an amazing book
the whole go for no concept isn't something I've read before but it's an absolute game changer
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- kiran
- 06-22-21
Amazing book to Go for No
Amazing & very motivational book. So true that we always step back on hearing NO but same time it's also true that NO doesn't means NEVER 👌👌
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- Kate
- 06-22-21
Brilliant!!
Such a great book! Really enjoyed listening to it and it was full of inspiration.
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- shirley hunt
- 05-20-17
LOVE THE SALES TIPS
Wish it didn't take so long to get to the GO FOR NO tips, I nearly gave up and returned the book because I'm not interested in reading a novel I'm just looking for sales tips. I'm sure it's well written, I don't want to discourage anyone from reading it, approx half the stories come that apply to the subject and I thank you - worth the wait !!!
1 person found this helpful
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- Kindle Customer
- 01-18-22
I'm going for No
Simple yet brilliant. I've learnt so much about myself through the character of Eric. It’s equivalent to having to fail to be successful
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- Anonymous User
- 07-14-20
Love love love it.
Love it, looking forward to applying the concepts into my business. This us a massive game changer for me.
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- Desley
- 02-17-19
Good book
Very interesting concept. It was Narrated well and written well. I enjoyed the book very much.
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- Jo
- 08-20-18
What an eye opener. So many aha moments.. finished it and went right back to the start
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- sinead
- 12-03-17
brilliant! what a way to change your success
loved it. cant wait to apply all the lessons!
also the narration was enthusiastic and easy to listen too.
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- Ally
- 05-03-17
I Love The Future Self Concept - It's Powerful!
I was happy to go along with this story but I did start to wonder where it was leading me and I checked the title a couple of times.
I learned a lot from the story telling about visualization and conversing with my future self. I recommend this book to you to gain a clear understanding of the future self concept as well as going for no.
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- LADYRATPACK
- 04-09-17
Informative
Made a lot sense and it will really help with journey that alot of us are one
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- Dave Hollows
- 12-20-16
A deeper Understanding
I've known of this concept for some time, however only after listening to the book do I have a better understanding. Can't wait to put it into action. Highly recommended
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- Annie Slater
- 04-19-16
Awesome Read
The concepts of the book are presented as a story which gives power to the message. Recommended for Network Marketers and sales people