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Publisher's Summary

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise. 

In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with more than 32,000 stores around the globe. An irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you.

©1977 Ray A. Kroc (P)2018 Tantor

What listeners say about Grinding It Out

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inspiring and motivating. Hooray Ray iroc

Very inspiring book. Raise style and dedication to quality and integrity is uplifting. I would highly recommend any entrepreneur read it

4 people found this helpful

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Narrator Voice

The voice tone of narrator Was not nice for a 7 hour audio book. Turns boring

4 people found this helpful

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Let’s grind it out

This is the first non IT startup book I read.

Ray Kroc who was a door to door sales man selling paper cups and later, multi-mixer, started MacDonald at the age of 52.

The book titled "Grinding it out" is so aptly named. Ray Kroc grinded out in the formative years.

Who would think flipping burger can create a hamburger high school & university, a $21 billion yearly revenue and 37,800 stores world wide.

For a man who rolled up his sleeves and started a mega biz so late in his life, is an inspiration too many.

I strongly recommend this book.

3 people found this helpful

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Continuation from the movie

If you have watched the movie the book will only add the lufe of Kroc after the movie ended.

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3rd time I’ve listened

This story never gets old. Starting the worlds most successful franchise when most are considering retirement goes to show you’re never too old to start over. Brilliant story, I love it.

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How 2 be a Billionaire one Quarter @ a time.

1 of the best buisness books. Free MBA degree if you learn & Follow. Evergreen always.

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Big Head

The story is interesting and helpful to understand the McDonald business and how it grew. However the guy is an unmitigated bighead, compared to other success stories of that era such as Sam Walton. The sort of guy who fall out with his wife because she won't do his paperwork, and hounds another mans wife till he breaks that marriage up isn't really the nicest of guys, even if he is one of the richest.

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Didn't love the tone of the narrator's voice

I loved the story and the message, but was not a fan of the tone of the narrator's voice.

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Very impressive history of McDonalds and Krok

I learned so much about perseverence in business and be willing to take risks on your own business ideas regardless of who doubts you. Great book

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great book annoying narration

Ray Krok's story is great, but the narration is just so painfully fake and annoying.

5 people found this helpful

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  • Lance Johnson
  • 04-14-19

How to get rich - a manual.

I thoroughly enjoyed this book by Ray Kroc, inspired to me after watching the movie "The Founder"(2016)

When I watched the movie, I initially looked for audiobook, but at the time after the movie - this audio version (2018) was not made, and so I read the book.

I was so impressed with reading the book, that a year later when this audiobook was released, I listened and consumed it within a week.

This book is definitely better then the movie.

It gives you real insight into the mind of a millionaire and the steps he undertook to reach there.

Many books written on how to make money - made their money by getting you to buy their books.

Not Ray, in this book, he covers much of the gap left by the movie, and it highlights how he went from an ambulance driver in World War I (he was with Walt Disney who was also an ambulance driver at the time), to a piano player working for money, to selling paper cups, to selling multimixers, and coming upon the McDonald brothers.

The movie sort of portrayed Ray in a negative light, however the book highlights the difficulty he had with his first wife, the problems that the McDonald's brothers gave him (to the point he thought they wanted him to fail), and the simply hard work he had to get to where he wanted to.

As he said in the book, people thought of him as an overnight success, but thirty years is one hell of a long night.

This story is the story of ambition, constant setbacks and grinding it out to overcome those setbacks.

Lets not take this the wrong way, many of the chief executives including Ray, his daughter, his first wife all had diabetes. They probably at the time did not link this with the quality of the food they ate at McDonald's. He had multiple medical problems.

The success of McDonald compared to any other franchise - KFC, Burger King, Hardee's, Wendy, Tim Hortons - is laid out here.

This is one listen you don't want to miss.

8 people found this helpful

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  • Seb
  • 10-22-19

A business classic

My only regret is that I took so long to get around to reading it. Essential entrepreneur fuel.

2 people found this helpful

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  • Jack
  • 12-09-18

Sales Bible

The worthwhile story of a master visionary and salesman of the last century; who is really a true inspiration for entrepreneurs.

1 person found this helpful

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  • Terrier Mom
  • 10-21-19

Too sexist to like the author but not a bad read

A very interesting read for anyone who enjoys a business story. I didn't care for the author and his dinosaur ways - one gets the impression women are there to be help meet at best, a hindrance at worst. He wouldn't have dreamed of getting his only child - a girl - to take over the reins, but they weren't best friends anyway. I don't think he even mentioned that he had a sister, although apparently she was like him (oh sorry, he did mention her). Anyway as far as the business is concerned, I found it inspiring, although as one reviewer said, it's a lesson on how NOT to give your entire life over to your job. Ray Kroc did. Then again, he loved that...he has a huge regard for himself but then again a huge self belief is probably necessary to ride the waves when things her tough. I don't eat in McDonald's, never did really - even my kids don't like it - but a sneaky apple pie once a year is very tasty! Actually I quite fancy a filet o'fish. I guess I'm a hypocrite. But reading the story makes you more inclined, not less, to eat there. I recommend the book.

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  • Anonymous User
  • 01-09-22

such a great guy and a brilliant businessman

balanced and filled with the entrepreneurial spirit, this guy is positive and never stopped building what he loved. an inspiration to millions of people. love this guy.

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  • Ray
  • 10-19-21

I finished the book out of respect for Mr Krock

It was a struggle to finish, not much insight or knowledge learnt. The title is apt, however the knowledge of his story doesn't transcend to the masses nor is it attractive to this current generation.

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  • Purchaser
  • 10-10-21

Great book

Really glad purchased this book. Great life advice. Memorable and Informative. Interesting story. Nicely narrated.

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  • Felix
  • 07-26-21

Superb

Great listen that really changes one's perspective of Ray from what was presented in the movie. Inspiring and extremely well narrated 🔥

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  • Ozzy5961
  • 07-12-21

Great interesting listen

The film the founder is one of my favourite films so I thought I would have a listen to the book. I was not disappointed very well read and an interesting listen into Mr Croc and the McDonald’s empire. I would highly recommend to anyone who watched the film and anyone who is interested.

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  • Anonymous User
  • 06-27-21

Entertaining read, written by a self promoter

This is definitely an interesting story and it shows what it takes to be at the top of the fast-food chain. To me this story was new and it was fascinating to learn more about some of the origins, even though I don't really care about McDonald's personally. Ray Kroc is the ultimate opportunist and does not stop at anything to get what he wants on the business side, often with questionable and borderline sleazy ethics. He does promote everything in his book to be for the better cause, giving America the fast-food it deserved.

It does not take a lot of reading between the lines to realize that Ray was probably not a very warm and compassionate person, that also shows how he (not) talks about his family. Despite all that I still consider this a good listen as it shows how ruthless business is at the top and the sacrifices that those at the top make to get there.

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  • Nick Lozanovski
  • 12-03-18

must read

read well and full of great insight into the goings on in tbe mind of a great businessman.

2 people found this helpful

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  • Scott Goodman
  • 01-08-19

Great book; more than just a movie

The founder movie is a great introduction to the story of McDonalds. However this book provides much more substance and background to Ray Kroc’s story. Highly recommend.

1 person found this helpful

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  • Anonymous User
  • 12-22-21

An enjoyable listen

An interesting insight to the workings of McDonald's and Ray Kroc. Worth the listen if you enjoy business success stories and learning how they got there.

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  • Marc Coleman
  • 06-06-20

kroc of sh*t

terrible. uses the book to take pot shots at his enemies. narrator is also terrible.

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  • Katrina
  • 03-28-20

It was good

It was amazing you should read or listen to it. My Moth watered in the first minute.

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  • Edward
  • 01-17-20

good book

great book.
enjoyed listening to it.
easy listening.
would recommend to anyone who likes biographies.

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  • Colin R
  • 08-10-19

Really interesting until the final few chapters

Most of the book was really interesting and worthwhile. It loses its way near the end though when he starts rambling on about his baseball and refuting criticism of McDs corporate practices.

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  • Anonymous User
  • 06-09-19

Amazing

I started listening and for a second forgot that I was even listening, I was lost in the ins and outs of McDonalds and Ray Krocs life, wished it never ended, if you have listened then your missing out on the best book I have ever listened to.

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  • Kerryn Moffat
  • 01-17-19

Riveting. Absolutely loved this book.

Thoroughly enjoyed it. Great to get the real detail from the source. Will definately be eading this again.