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Hooked: How to Build Habit-Forming Products
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged Audiobook
- Categories: Business & Careers, Marketing & Sales
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This 30-minute expert guide is the official summary of Eyal's best-selling book, Hooked, and includes a foreword by the author. In Hooked, author Nir Eyal distills years of research, consulting, and practical experience and provides a how-to guide for product development - a blueprint he searched for as start-up founder but never found.
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Downloadable PDF access
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Publisher's Summary
Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Please disregard any reviews mentioning poor audio quality prior to December 2019.
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
Hooked is a guide to building products people use because they want to, not because they have to. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
- New for second edition! An additional case study for building health habits.
Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. He is also the author of Indistractable: How to Control Your Attention and Choose Your Life.
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What listeners say about Hooked: How to Build Habit-Forming Products
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
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Performance1 out of 5 stars
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Story4 out of 5 stars
- D. Saguy
- 03-15-14
Interesting book. Terrible performance.
Would you listen to Hooked again? Why?
No. Painful narration. Bad microphone. Record again with a real narrator please.
What did you like best about this story?
The content is good and the examples useful if you can get over the performance.
Would you be willing to try another one of Nir Eyal’s performances?
No
Was this a book you wanted to listen to all in one sitting?
No.
Any additional comments?
Re-record please!
43 people found this helpful
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story5 out of 5 stars
- Tyson
- 07-21-15
Great book, wish the narration was a little better.
Loved the insight on this book provides. It has changed my entire outlook on how and why I use the every day products I use. Great for aspiring entrepreneurs. If you can make it through the narration, you'll definitely get your money's worth.
8 people found this helpful
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Overall3 out of 5 stars
-
Performance1 out of 5 stars
-
Story3 out of 5 stars
- Corey
- 03-07-14
Good Book, Terrible Recording
What did you like best about Hooked? What did you like least?
As a survey of how to capture interest online, Nir Eyal has some fantastic insights and the words are worth the price. It will give anyone good ideas and builds a credible thesis. BUT, his recording of this book is awful. He obviously recorded it himself it in a very low tech way, and the audio quality switches throughout the book from bad to worse. I've worked audio recording sessions throughout my career, and I can tell that Nir did little research or trial and error practice recordings to create the audiobook.. If you can survive the recording, you'll learn good things from what he has to say. You might be better off buying the lower cost eBook instead.
Would you be willing to try another book from Nir Eyal? Why or why not?
Yes, his research and insights are good.
How did the narrator detract from the book?
IN ADDITION to the poor audio quality, he often stumbles through his words. LEARN TO DO MORE THAN 1 AUDIO TAKE if you record your own book! We pay a lot of money for these, and expect at least a bare minimum quality that isn't in this book.
42 people found this helpful
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Overall1 out of 5 stars
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Performance4 out of 5 stars
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Story1 out of 5 stars
- Kenny
- 08-11-21
Insubstantial and outdated
IF you have never read any of the source material (Nudge, Thinking Fast and Slow) this overlong blogpost pulls from, you should read those and not this. If you have, this is a TED Talk given by someone who has also read those books. The examples and stories are out of date and superceded. Probably worst of all it is implied that the successful designs were empirical and rigorously grounded, when in fact they were mostly by chance and driven by experiments and metrics.
If you are building digital products and services and refer to this book or any of the neologisms within it as part of your planning and design, I would seriously recommend you learn much more about... everything. This book will not help you build anything worthwhile or lasting, it's a slideshow version of innovation.
Anyway you aren't missing much, it's all of 3 hours of material, most of that is padding: "in this book I will tell you all the secrets! Do you ever wonder what the secrets were? Did you ever think to yourself 'i wish I knew the secrets'? Well I will tell you the secrets, they are the kind of secrets that are so secret that nobody has told you them yet, and that's just what you said you wanted to know..."
5 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Charles F. Glassman, MD
- 01-09-20
Will Be Putting Hooked into Action
Awesome book, with real actionable and easily understandable concepts. I am in the process of beginning a startup and Nir's guidance is invaluable. His moral compass is what every entrepreneur needs.
5 people found this helpful
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Overall3 out of 5 stars
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Performance1 out of 5 stars
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Story5 out of 5 stars
- Jason
- 04-25-14
Incredible content TERRIBLE recording
Would you recommend this book to a friend? Why or why not?
Yes because the content is excellent
Who would you have cast as narrator instead of Nir Eyal?
Anyone else
Any additional comments?
The content is soooo good and so up to date. Yet I think the narrator recorded this in his bathroom.
I never leave reviews but this is too good of a book to have this sloppy of a recording
13 people found this helpful
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Overall4 out of 5 stars
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Performance1 out of 5 stars
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Story4 out of 5 stars
- C. Edwards
- 04-23-14
Great content, but not a great audio-book
What made the experience of listening to Hooked the most enjoyable?
Interesting concepts.
How did the narrator detract from the book?
He fumbled with words frequently and the audio quality felt a little off. I would recommend that they re-record this book or at least fix certain sections. I found it very distracting.
3 people found this helpful
-
Overall3 out of 5 stars
-
Performance1 out of 5 stars
-
Story4 out of 5 stars
- dunhop
- 04-04-14
get a professional studio
Would you recommend this book to a friend? Why or why not?
yes for the content but the recording is terrible - i have hear music in the background in some sections and car noise in another. like it was recoded on an iphone a car.very amatuer
What was one of the most memorable moments of Hooked?
the airplane is the background at one point
Who would you have cast as narrator instead of Nir Eyal?
he was ok but again terrible product for a book taking about quality products.was totally a distraction
18 people found this helpful
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Overall3 out of 5 stars
-
Performance1 out of 5 stars
-
Story2 out of 5 stars
- Oliver Nielsen
- 08-15-14
Good content but bad audio and little overview
The narration is done by Nir Eyal himself. Overall he does it okay, but the microphone he has used must have been really cheap. And post-processing (compression, noise gate, etc) skipped altogether.
Add to the above that he occasionally stumbles over his words. These mistakes have not been edited out of the audiobook. Not a huge problem, but it leaves an impression of a very unpolished, maybe rushed, audiobook.
The content itself is good. Nir Eyal certainly knows his stuff. I watched an interview with him on Growthhacker.tv before getting this book. But: the content lends itself much more to a written format. As an audiobook, I miss a sense of overview.
So I'll be getting this in kindle ebook format instead, and I recommend you do the same;)
10 people found this helpful
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Matthew S. Johnson
- 12-19-21
It was missing a Chapter and end credits
The content was good. The problem was the book is missing chapters as well as end credits.
Needs to be fixed.
Hope they update this book for those that already purchased it.
2 people found this helpful
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Overall4 out of 5 stars
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Performance1 out of 5 stars
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Story4 out of 5 stars
- Observer
- 06-05-15
Can't listen to narrator
Narrator makes the unbearable with his almost AI voice. Better to get the printed version.
21 people found this helpful
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Overall3 out of 5 stars
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Performance1 out of 5 stars
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Story3 out of 5 stars
- Roland Hesz
- 08-14-15
Probably good book killed by the reading
What did you like best about Hooked: How to Build Habit-Forming Products? What did you like least?
The reading. It was like someone fed the text to a text-to-speech programme. It made it impossible to actually listen to the content.
Who might you have cast as narrator instead of Dave Wright?
Practically anyone else.
Any additional comments?
I have to get it in printed/digital format so I can actually get what the book is about.
15 people found this helpful
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story3 out of 5 stars
- Carey Baird
- 03-28-17
Terrible Terrible Terrible Narration
If this book wasn’t for you, who do you think might enjoy it more?
I can't get into it because of the narration.
Has Hooked: How to Build Habit-Forming Products put you off other books in this genre?
No
Would you be willing to try another one of Dave Wright’s performances?
Definitely not. He reads with no understanding of the subject matter. It is impossible to follow and a robot would be better.
You didn’t love this book--but did it have any redeeming qualities?
I am sure the subject matter is good but I can't get into it.
Any additional comments?
Quality narration is the obvious key to audiobooks
9 people found this helpful
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story2 out of 5 stars
- Michael Langguth
- 09-03-16
Don't buy
This book sounds like it's read by a computer voice. It's hard to say if it's just a really bad reader or if it's just a scam and actually read by a computer voice.
8 people found this helpful
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Overall3 out of 5 stars
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Performance1 out of 5 stars
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Story4 out of 5 stars
- Sapientum
- 02-16-16
Interesting book, boring reader.
This was a really hard book to complete because the reader might as well have been reading entries in the phone book. There was no hint that he understood anything he was reading and so it was all delivered in a flat monotone.
8 people found this helpful
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Geraint Clarke
- 03-23-17
Horrible narration.
I'm an hour in and I have to give up. The reader sounds so robotic that no information is sinking in. It's all melding into one.
7 people found this helpful
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Overall3 out of 5 stars
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Performance1 out of 5 stars
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Story3 out of 5 stars
- Primer
- 07-07-18
Really poor narration
Read this book and tried to give it a second "reading" via Audible. However the narrator is so bad I couldn't get through the first few chapters.
3 people found this helpful
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Overall5 out of 5 stars
- dr mixos
- 05-24-21
Eye opener
This book was ahead of its time. Breaks down the processes the digital world uses. Came here after reading indistractable
1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ameet Gonsai
- 08-17-20
Very informative
I liked the way the information is broken down and how you’re taken through each stage of the hooked Model. I’ll definitely be listening to it again as it has some very useful information if you’re a UX designer wanting to understand the aspects of habit forming within products/applications.
1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Sam
- 08-29-19
amazing!!!
I love this book, straight to the point with the facts and answers, I'm training to become a product markeer and I feel like I found the book for me.
1 person found this helpful
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Overall5 out of 5 stars
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Performance1 out of 5 stars
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Story5 out of 5 stars
- james
- 02-28-18
Good ideas...
Good book good overall ideas. Basically a summary of Robert Cialdini book influence and Charles duhigg the power of habit.
Those are much more detailed books so if you’re looking for a summary of those works this is good for that. Not sure who is reading it but it’s very annoying the way he says Pinterest and Snapchat like he’s never heard those words before. I nearly had to stop it it was annoying me sooo much.
3 people found this helpful
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- James
- 03-08-16
Awful Narration
What could have made this a 4 or 5-star listening experience for you?
The narration on this book is just horrible and I can't even finish it. I read that the original version was bad too, but the current version is so dry and boring, it makes me want to cut my ears off. I even tried speeding it up to 1.25x but it does't help.
Would you ever listen to anything by Nir Eyal again?
Yes, I was put onto this book after hearing Nir give a lecture on this topic. He came a cross as a great speaker/lecturer, but this recording has destroyed any credibility the book might have.
Would you be willing to try another one of Dave Wright’s performances?
No. Never.
If you could play editor, what scene or scenes would you have cut from Hooked: How to Build Habit-Forming Products?
Re-record it with someone who is experienced and enthusiastic on the topic.
7 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Sabrina Toh
- 07-29-20
Super interesting and easy to follow
Love how Nir brought the concepts to life with well known examples and made it all practical with the Do This Now sections.
1 person found this helpful
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Overall2 out of 5 stars
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Performance1 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 08-12-19
Boring narrator
Such a shame as the framework of what’s discussed is fascinating.
Hope another version comes out
1 person found this helpful
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Overall5 out of 5 stars
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Performance3 out of 5 stars
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Story5 out of 5 stars
- Chris
- 03-05-17
Excellent information for entrepreneurs
Great source of information if you have a product in mind. The narration is a little off, but not enough to warrant the other negative reviews.
I will definitely listen again.
1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 12-26-21
insightful reading
Helps to understand the digital world of today.
Guidance for building and insight to use of today's most common apps.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Cherie
- 08-29-21
Really, really good.
Practical, straight to the point. Great examples. It has enhanced my product development and marketing strategies. Thankyou.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Prash
- 08-21-21
Nir Delivers Another Mind Blowing Book
Are you a facilitator or an entertainer when delivering your product? Have you simplified your steps to take your customer through to your call to action? if not, pick this one up and hear in simple steps how to maximise your habit forming products. Great case studies ie AnyDo and many more hidden gems, you won't be disappointed!
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Overall5 out of 5 stars
- Kindle Customer
- 08-07-21
Design behaviour for good
The audio book includes actionable insights that are relevant years after the books inception, looking forward to apply the concepts.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Salman
- 06-02-21
So this is how those apps are so addictive
very unusual look into habit forming products. out if my usual domain so we fascinating to know how it all works. The narration is engaging and easy to follow.