• How to Make It in the New Music Business, Second Edition

  • Practical Tips on Building a Loyal Following and Making a Living as a Musician
  • By: Ari Herstand
  • Narrated by: Ari Herstand
  • Length: 15 hrs and 42 mins
  • 4.8 out of 5 stars (125 ratings)

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How to Make It in the New Music Business, Second Edition

By: Ari Herstand
Narrated by: Ari Herstand
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Publisher's Summary

Hailed as an "indispensable" guide (Forbes), How to Make It in the New Music Business returns in this extensively revised and expanded edition. 

When How to Make It in the New Music Business hit shelves in 2016, it instantly became the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by music schools everywhere and considered "the best how-to book of its kind" (Music Connection), it inspired thousands to stop waiting around for that "big break." Now trusted as the leading expert for "do it yourself" artists, Ari Herstand returns with this second edition, maintaining that a stable career can be built by taking advantage of the many tools at our fingertips: conquering social media, mastering the art of merchandising, embracing authentic fan connection, and simply learning how to persevere. Comprehensively updated to include the latest online trends and developments, it offers inspiring success stories across media such as Spotify and Instagram. The result is a must-have for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music industry.

©2016, 2020 Ari Herstand; Foreword copyright 2017 by Derek Sivers (P)2019 HighBridge, a division of Recorded Books

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What listeners say about How to Make It in the New Music Business, Second Edition

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Every single musician needs to read this

The definitive friendly guide to understand music bussines elemental concepts and what makes a real musician to make it. Love how Ari open the panorama to get ready for the new and future industry but also really solid advice. Totally worth it.

3 people found this helpful

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Okay, but best for live bands/artists

There is a fair amount of decent advice in here, but the book is squarely targeted at live, gigging artists (especially bands). Even the sections about Internet marketing, building a fan base, and album release strategies focus on how to best leverage these in regards to touring.

If you're looking for best strategies for music release and promotion but have no intention of touring or performing live, then I'd skip this book.

2 people found this helpful

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So well done !

This book is amazing ! So well done and informative . The holy grail for musicians . Ari speaks clear and is funny too. This is easy to digest and makes you wanting to listen to more !

2 people found this helpful

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This is the Bible for any Musician

Not only I have read this book but I have recommended it to so many musician friends who have been super grateful ! This is a must if you need any kind of help promoting your music. MUST HAVE !

2 people found this helpful

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Wish it came with a PDF

Only thing missing is a PDF of the glossary. That would’ve been really helpful otherwise it’s a very informative book and I’m glad that I purchased it.

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very good information

His tone of voice threw me off sometimes but the content was very valuable

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Great but weird to navigate

The book is great and helpful but the chapters list on my phone didn’t have the right times for the chapters so it was weird knowing where I was lol but great book

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This is a GREAT BOOK

I am E-Dav.. A struggling Artist trying to find out how to navigate the music industry and start making money from my craft. This book is the guide was looking for. Thank you for this amazing content.

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Wealth of information!!!

While much of the information doesn't apply to my specific situation as a classical pianist, there is such a wealth of information here in regards to all things internet related, that it is hugely useful! I am appreciative and very impressed with the amount of knowledge Ari has about all areas of the industry, and will be referencing this book for years to come. Thanks Ari!

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Thanks for your hard work. Lou Lollio

Thanks for your hard work. It is helpful for getting a feel of the overall industry. Lou Lollio

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  • Geeno Hennessy
  • 06-25-20

Band People Read this - EDM producers (me) = Waste

Waffle Waffle Waffle - Band Music - Ari's College Days - Concerts for Band Music - Cheesy and cringe (and laughable) description of (band) music 'locations' in London (UK) - Did I mention Band Music

EDM (Electronic Dance Music) Producers that want to potentially earn some kind of income whilst working a day job to support this (me) - will relate minimum to zero in this Waffle Session and get lost and potentially drown in the "Sea of Ari" thinking WTF as you sink into the depths of realising "why am I listening to you"

Ari's voice (after you have lost interest) makes this book sound like you are listening to a 'Friends spin-off' audiobook

If you are an EDM Producer looking for inspiration - don't fall for the '2019 - this book must be modern re all music' - this is way biased towards band music and individuals who may want to pursue this

At the time of writing this review (2020) EDM Producers should stick to YouTube, Google & and Reddit for advice and inspiration on how to be a 'successful' artist, how to 'make a passive income' from EDM whilst working a 'day' job, information re starting an independent 'Digital' record label relevant to EDM, more comprehensive data on Distribution related to certain genres of EDM as well as the 'black & white' pros and cons of every single distribution platform associated with EDM - I'm not a book author = the last paragraph took me 5 minutes to write and at the end of Ari's book did not mention any of this - which concludes why this is not applicable to EDM Artists / Producers

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  • Flava J
  • 09-22-22

Amazing!

This is the guide everyone that wants to pursue a career in music needs. I will definitely have to go back to different chapters to recap. Thank you to all involved in the making of this masterpiece

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  • Amazon Customer
  • 03-17-21

Really enjoyed listening

I’ll be putting in to practice all the knowledge Ari reveals in his book.
Really enjoyed it.
Thanks Ari!

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    5 out of 5 stars
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  • tyroneisaacstuart
  • 02-02-21

Worth a read

If you know what you're looking for, let this inspire your journey. I'm an aspiring musician lookibg to level up, this provided the building blocks.
I'd recommend zooming through the boom to get the shell, then dwell in the sections that are of most importance to your path.

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  • Anonymous User
  • 07-08-21

this book is full of good facts, but no story

being in the music induatry myself the facts in the book are universally correct. however no stories or examples of his teachings make this an uninteresting read and I imagine would Blake the information hard to comprehend for someone not familiar with the industry

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  • Anonymous User
  • 12-01-20

Inspiring

Ari has great music management advice that is relevant now. I'm in Australia however it was still super helpful.

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  • Anonymous User
  • 02-22-20

A must have for any working musician

Absolutely fantastic! If you are an artist looking to make it in today's tough music industry, then I couldn't recommend a better book to read. The amount of gold I got from this book is priceless. It gave me so much more confidence as an artist and restored my faith in the music industry. This has become my new bible.