In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print. 

Introverts find external stimulation overwhelming, so they look for ways to retreat from it. A situation that’s easy or fun for one person can be way too much for an introvert. That's fine, as long as they have a choice. But that can change when they go to work. Modern working styles like open-plan offices, brainstorming, and teamwork can be really hard on introverts. The hands-on work is okay, but the emotional labor of working with others can be draining. 

This expanded audio collection presents William Zinsser's On Writing Well, the classic teaching book that has sold more than 1 million copies, together with a new 90-minute section that tells you how to write a memoir.

With her signature “tell it like it is” style, Carline shares 60 powerful lessons learned from the first 60 years of her life. These hard-won lessons run the gamut of what life has in store - whether it’s creating a killer copy promotion, managing a tricky client relationship, or raising kids to become decent human beings - Carline gives you her discoveries and triumphs to help you succeed. And, she shows you how to have fun while you’re at it.

Mental models help you filter information, which allows you to see things more clearly and make better decisions. Mental models are also a shortcut to finding the quickest and the best route to solve your problems, whether work-related or personal. The beauty of mental models is that their variety is virtually infinite, and they help you come up with solutions for just about any issue.

The struggle to perform well is universal: each one of us faces fatigue, limited resources, and imperfect abilities in whatever we do. But nowhere is this drive to do better more important than in medicine, where lives are on the line with every decision. In this book, Atul Gawande explores how doctors strive to close the gap between best intentions and best performance in the face of obstacles that sometimes seem insurmountable. 

Business runs on emails, yet we rarely give them enough thought. Too often, our messages are misunderstood, misfiled, or ignored. In a world filled with remote collaboration and virtual teams, people who master email writing rise above the noise. You can be one of those people. Learn how to make your emails work for you rather than against you with this short, practical guide. Whether you’re just starting in your career or are adjusting to a newly remote and virtual workplace, you’ll find valuable advice and tips you can put into practice right away. 

User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why. 

Learn to ask the intelligent questions, draw insight, and analyze situations. Independent thinking is critical thinking. And critical thinking is the key to a life examined, better decision-making, smarter reasoning, and greater mental clarity. The Independent Thinker is a guidebook on how to navigate this world, simply put. Without it, who knows what you'll get caught by? An errant fact? A confusing statistic? A belief that holds dubious truth? We are all subject to these everyday tricks! This book will teach you, from a to z, exactly how to think. 

Do you leap from one task to another but struggle to finish anything? Are you constantly derailed by new ideas leading to the pursuit of more shiny objects? Do you feel mentally exhausted day after day from all the distractions pulling you away from getting important work done? If so, Empower Your Deep Focus will teach you how to stop wasting the day, conserve mental energy, and rewire your brain by building a laser-focused mindset.

In Mind Management, Not Time Management, best-selling author David Kadavy shares the fruits of his decade-long deep dive into how to truly be productive in a constantly changing world. Quit your daily routine. Use the hidden patterns all around you as launchpads to skyrocket your productivity. Do in only five minutes what used to take all day. Let your “passive genius” do your best thinking when you’re not even thinking.

How to learn effectively when you have to be both the teacher and student. Work smarter and save yourself countless hours. Self-learning is not just about performing better in the classroom or the office. It’s about being able to aim your life in whatever direction you choose and conquering the obstacles in front of you.

Communication is not just chit-chat, and it is not just the words coming out of people’s mouths. It’s like an onion with layers and layers of nuance, and the deeper you go, the more important it becomes. It has the power to transform your relationships, and thus your life. Learn how to utilize this powerful tool to the fullest and become the most effective communicator you know.  

If writing is any part of your job, you owe it to yourself to figure out how to get it done consistently, efficiently, and successfully. The Workplace Writer's Process is filled with actionable advice you can use immediately to finish more projects in less time and create content. Buy it today to invest in your career success.