I Dare You! This is the expression of William H. Danforth's personal philosophy of "four-square" personal development. Much more than a primer on the mechanics of balanced success, it is a riveting and motivational incitement to action. This book will provide you with the road map for success as well as a jolt of energy encouraging you to follow that path and fulfill your potential.

William H. Danforth, who founded the Nestle Purina company, saw life as a type of checkerboard. Danforth believed that four key components (or "squares") - the mental, the physical, the social, and the religious - needed to be in balance in order to achieve fulfillment and success in life. Danforth’s inspirational ideas, originally published in 1931, urge listeners of any age to take chances and fulfill their full potential through his strategies of becoming a more risk-taking person.