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Publisher's Summary

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.

©1994, 2014 Original material Goldratt1 Ltd. (P)2014 HighBridge Company

What listeners say about It's Not Luck

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Good story. Ok performance

The story so good, but unlike The Goal, this story requires a little more work to follow. Without seeing the diagrams and not having them explained in full detail, it takes a bit of imagination to know what the characters are working on. An accompanying PDF would be great!!!

The narration is mediocre. Every character is whiny. And Alex sounds perpetually angry. I preferred the narration in The Goal significantly more, but the story still shines through. It's not grating, but not as good as it could be.

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Good, but not as good as the original

overall good audio book. what is really frustrating is the narrator speaking for all participants. hearing his voice as Alex Rogo as well as his 14 year old daughter, wife, or coworkers makes it hard to follow who is who. tools and techniques could have been explained better.

6 people found this helpful

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Needs extra voices

Would've been nice if a female narrator read the female parts, it was difficult to keep up with which character was speaking sometimes.

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Heavy-handed hard sell of a management approach

Pushes one approach to problem-solving as if it were the be-all-and-end-all. An interesting story, though

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Great content and great listening experience

The book is very worth listening. Like other Goldratt's business novels (e.g. The Goal and Critical Chain) the listening experience is so good that it is hard to interrupt listening.
Different from his other novels (which focus more on his findings in applied contexts), this book focuses on his the thinking process and how to apply it in different contexts, such as enterprise management and personal life conflicts.

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Excellent Business Novel

The style Dr. Goldratt uses to shares his knowledge is magnificent. This business novel is a continuation of The Goal, and just like the former, it is very engaging and has the same characters.

The audio performance of the former was much better, and with It's Not Luck being a one man show, was great and well worth it.

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important book

Delves more into the thinking processes needed to successfully implement change in any segment of life.

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Great story

This was an amazing read, full of great ideas, concepts and lessons. This was more then I hoped for.

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Amazing! A must. Simple to umderstand.

Excellent! A must. A direct success of the previous books! Very eaay to follow and understand.

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Funny and enlightening!

I just love Dr Goldratt!! I recommend all of his books and learnings about the Theory of the Constraints.

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  • Christopher Bisazza
  • 05-06-18

Lacks support material

This book - a worthy follow-up to the goal - introduces the thinking tools that are part of the theory of constraints, all wrapped up in a story that demonstrates their use at multiple levels.

Unfortunately the diagrams included in the print version of this book are not made available in the audiobook. In practice this means you will struggle to follow along unless you already know the material... in which case you don't need this book.

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  • Jon Hopper
  • 06-28-17

Great follow on from The Goal.

If you have listened to the first instalment this is a must to carry on the story.

Some great ideas of how to structure thinking to tackle problems within marketing!

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  • Sean Butler
  • 07-20-21

excellent read

an easy listen, preferred the audio on the goal, read this first, made a massive impact on my management style back in the 90s, jyst listened to both again. well woth a listen

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  • Anonymous User
  • 04-21-20

amazing

captivating from start to finish and have never been happier at how a characters journey concluded

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  • randy
  • 01-26-19

great follow up

Easy to listen to and follow. The lessons contained within are extremely valuable.
It is recommended that you listen to "The Goal" first.

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  • Marek
  • 04-04-18

CEO CLASS

Every person in managed should listen to that book :) Love it !!! Already testing some of the book technic at work and life!