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Publisher's Summary

Your organization - business, church, or nonprofit - will experience unprecedented growth when you close the gap between these two game-changing questions: What are we known for? What do we want to be known for?

In Know What You're For, entrepreneur and thought leader Jeff Henderson makes it clear that if we want to change the world with our products or our mission, then we must shift the focus of our messaging and marketing. Rather than self-promoting, we must transform our organizations to be people-centric. This sounds like a no-brainer, but looking closer, shows just how little this is true and how impactful the change would be if it were. Whether you're a business leader, a change advocate, or a movement maker, Know What You're For will help you - and your organization - thrive. 

It's what happens when you create an organization focused on who it is for. This is the future. Thriving organizations will be more concerned with becoming raving fans of their customers than they are trying to convince customers to become raving fans of the organization. This isn't theory. Jeff Henderson has experienced it.  

Working with companies like Chick-fil-A and the Atlanta Braves, then serving as a pastor for 15 years at one of the country's largest and most influential churches, North Point, Jeff knows what success looks like for healthy organizations and healthy lives. With fascinating stories from a host of entrepreneurs and Jeff's remarkable career, Know What You're For equips you with a simple strategy and the tools for extraordinary growth. You'll discover how to:

  • Work for your current and future customers with a new, effective method
  • Be for your team and help your people reach full potential
  • Create a ripple impact by being for your community
  • Live and work your best by caring for yourself

In a hypercritical, cynical world, one that is often known for what it's against, let's be a group of people known for who and what we're for. It's a powerful strategy for business. But more importantly, it is a revolutionary way to live.

Assessments are available in the audiobook companion PDF download.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 Jeff Henderson (P)2019 Zondervan

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WOW!

This book will definitely be in my collection it’s a keeper! I took lots of note! It made me think, it made me ask and it made me want to change! And as if the book didn’t wow me through out but at the end was the Big WOW!

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  • AG
  • 03-22-21

A Timeless 💎

This will go down as being one of the best reads... This book does not disappoint...

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very good

Very good, thought provoking material, and the author does a great job reading it as if he's talking directly with you.

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Great resource

For your reality line up with what actually is factual for you? In this book, the author ask two important questions. What do you WANT to be know for? What ARE you know for? This book provides great tools on working toward the answering the second question. Another great resource of wisdom.

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Beautifully written

Love the lessons here for both for profit and non-profit organizations. Loads of growth coming out of this so much so I’ve already leveraged several parts in conferences I’ve spoken at. Way to go, Jeff! Can’t wait to “read” the next (pun intended).

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Amazing and Insightful

I have thoroughly enjoyed this incredible work by Jeff Henderson. I've had the incredible opportunity to listen to him in person and work with him through the John Maxwell Leadership program.

There are countless examples and guides on how to lead a more meaningful, productive and effective personal and professional life.

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Great listen

Favorite takeaways: main two questions of what we are known for and what do we want to be known for. Also, the Tassopolis thoughts on success and excellence.

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I am FOR financial literacy

I loved the book and love what Henderson is FOR. It took me too long to read/listen to it a few pages here and there. I'm going to read it again. There is so much to absorb, but I got that I need to know what I'm for and make sure that I'm known for it. I need to get serious about that FOR. Thank you.

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Great inspiration and knowledgeable tips for business success

Jeff, thank you for sharing your wisdom and insight in your book “Know What You’re For”.

While there were many great takeaways, the one that stuck with me the most was the antics on creating memorable experiences. Your theories on growing small and setting goals to go the extra mile to create memories with your clients is one of the most important things we can do in the era of automation. As a marketing professional with nearly 20 years of experience, I can attest to this. The human connection and customer experiences that we create will always build stronger, lasting relationships than generic marketing tactics.

Thank you again for sharing your experiences and knowledgeable tips for business success.

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Heart changing!

As a leader in a “me” driven industry this book is heart changing! I purchased for several members of our corporation. Jeff….Will you send me a signed one (asking big)?!

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  • Ben Physick
  • 10-17-21

Thank u Jeff

One of the best books I have ever read….so relevant for a business and human to thrive in 2021 and beyond…very grateful u put so so many nuggets into this book. I don’t normally take the time to do reviews but u have changed my thoughts on this….can’t wait to read ur next book.

Ben Physick