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Publisher's Summary

Leadsology®: Marketing the Invisible is written for independent professionals who want to enjoy a predictable weekly flow of high quality new client inquiries.

Here’s what you’ll discover in Leadsology®: Marketing the Invisible:

  • Why Marketing the Invisible is more like proposing marriage than it is selling a car.
  • Ten commonly taught marketing methods that you should avoid.
  • The Titanium Triangle: How to stimulate a weekly flow of high-quality, inbound, new client inquiries.
  • The Four Levels of Psychological Allure: How to ethically create a magnetic-like attraction that is all but irresistible to ideal clients.
  • The Leadsology® Persuasion Sequence: A 10-part formula to embed into presentations, publications, and pitches that will dramatically improve response rates.
  • The SEW Segmentation Formula: A simple formula that increases new client inquiries more than five fold (literally).
  • The Four Validations: What your ideal clients need to hear to confirm that investing with you is the right thing to do.
  • The Orchestra Conductor: How to free up your time and scale your marketing results through a simple three-step process of segmentation, automation, and outsourcing.
©2018 ESP Corporate Pty Ltd (P)2018 ESP Corporate Pty Ltd

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