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Publisher's Summary

Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants.  

Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word. Focusing on the one metric that matters to your business right now gives you the focus you need to move ahead-and the discipline to know when to change course.  

Written by Alistair Croll and Ben Yoskovitz, the book lays out practical, proven steps to take your startup from initial idea to product/market fit and beyond. Packed with over thirty case studies, and based on a year of interviews with over a hundred founders and investors, the book is an invaluable, practical guide for Lean Startup practitioners everywhere.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2013 Alistair Croll and Benjamin Yoskovitz (P)2020 Tantor

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    3 out of 5 stars
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Very B2C focused

Extremely focused on metrics for B2C companies. Not a ton of value for those interested in learning more about metrics for B2B businesses.

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Great for Product Managets

An excellent follow on to Lean Startup. Gives great details of various business / startup types and how to measure and grow them. Must read for all PMs.