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Loved
- How to Rethink Marketing for Tech Products
- Narrated by: Martina Lauchengco
- Length: 6 hrs and 56 mins
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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Publisher's Summary
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story. Loved explains the foundational principles of best-in-class product marketing for product teams, marketers, founders, and any leader with a product and a vision.
The third book in the bestselling series including Inspired and Empowered, from Silicon Valley Product Group, Loved distills decades of lessons gleaned from working with hundreds of companies to show you: the centrality of product marketing to any product's success; the key skills and actions required to do it well; the four foundational principles of product marketing and how to implement them; how to hire, lead, and organize product marketing; how product marketers optimize crucial collaboration with other functions; and tools and agile marketing practices that help simplify and elevate product marketing.
What listeners say about Loved
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Nick
- 05-22-22
Great book
Loved the various stories in the book and what makes a great product marketing person
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- Izabella
- 05-02-22
Fantastic marketing book
A must read for all marketers. While the book focuses primarily on the product marketing function for tech products, it is so comprehensive that any marketer will extract great insights. Also a good compass for early stage founders looking to build out their GTM functions/teams. Packed with real-world examples and tactical advice.
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- Pamela
- 04-21-22
A ticket to the inner circle of marketing experts!
This book gives just the right amount of detail to tell the story well while also leaving room to apply that knowledge to many products in almost any industry. Well written with the knowledge that only comes from a long and challenging career during a crucial time in the tech industry. The author walks you through the strategy that was used to win in marketing for both big and small industry players. Loved is obviously valuable information for marketing professionals but I would argue it can help other divisions like finance and operations work in better harmony with the strategic company vision. Bravo!!!
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- Anonymous User
- 06-14-22
As PM
Great title, even if you are a Product Manager or P. Owner, the book gives great insight to P. Marketing in general. The author narrated it very professionally as well.