• Marketing Artificial Intelligence

  • AI, Marketing, and the Future of Business
  • By: Paul Roetzer, Mike Kaput
  • Narrated by: Paul Roetzer
  • Length: 6 hrs and 57 mins
  • 4.6 out of 5 stars (5 ratings)

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Publisher's Summary

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. 

The truth is, AI possesses the power to change everything. 

While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance.

Marketing AI Institute’s founder and CEO, Paul Roetzer, and chief content officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage. 

Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity. 

As the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower.

So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.

©2022 BenBella Books (P)2022 BenBella Books

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Nailed it!

If you are a marketer and change agent then this is the book for you. If you aren’t focused on how data can transform consumer experience and have a direct impact on growth you are missing out on the #1 competitive advantage that is staring you in the face. I’m going to buy dozens of copies and hand it out to my team.