• Marketing for Dummies, Second Edition

  • By: Alexander Hiam
  • Narrated by: Brett Barry
  • Length: 3 hrs and 6 mins
  • 3.8 out of 5 stars (64 ratings)

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Publisher's Summary

Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing for Dummies leads you step by step through the four P's of marketing: product, pricing, positioning, and placement.

Discover how to:

  • Prepare hard-hitting campaigns
  • Plan and stick to your budget
  • Use research effectively
  • Increase consumer awareness
  • Satisfy your clients' needs
  • Boost your sales
©2004 Wiley Publishing, Inc (P)2007 HarperCollins Publishers

What listeners say about Marketing for Dummies, Second Edition

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  • Overall
    4 out of 5 stars
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Very good starting guide to marketing.

Very easy to follow. I listened while working and got some amazing ideas. It does seem a little out dated but the ideas will still work just have to tweak it a little bit.

1 person found this helpful

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    2 out of 5 stars

This book will definitely.....

Definitely not a book for marketing, just did to the fact that this narrator is so robotic. I had to stop at the second chapter and purchase another book.

1 person found this helpful

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A bit outdated but useful for core information

A bit outdated but useful for core information. I didn’t know much about marketing so it was useful for me, but now I will be looking for a more current listen.

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Great information. Very well laid out.

I loved this. keeper me entertained as well as informed. I enjoyed how it was organized and has helped me start marketing.

2 people found this helpful

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GOOD FOR INTRO TO BUSINESS STUDENTS

A well detailed and educated look at marketing in general terms, a good place to start for anyone looking to add marketing or business as their major